{"id":91900,"date":"2026-09-08T18:21:41","date_gmt":"2026-09-08T18:21:41","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/08\/behavioral-design-applied-to-email-marketing\/"},"modified":"2026-09-08T18:21:44","modified_gmt":"2026-09-08T18:21:44","slug":"behavioral-design-applied-to-email-marketing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/09\/08\/behavioral-design-applied-to-email-marketing\/","title":{"rendered":"Behavioral design applied to email marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Understanding how to capture and maintain users&#8217; attention is more crucial than ever. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Behavioral design combines elements of psychology, neuromarketing, and user experience<\/strong> to create more effective and engaging emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Behavioral design isn&#8217;t just about making emails visually appealing. <\/p>\n\n<p class=\"wp-block-paragraph\">It goes much further. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It seeks to understand and use human behavioral patterns<\/strong> to influence the decisions and actions of recipients. <\/p>\n\n<p class=\"wp-block-paragraph\">By applying these principles to <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, we can design campaigns that don&#8217;t just inform, but also <strong>motivate and encourage meaningful interaction<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">What is behavioral design?<\/h2>\n\n<p class=\"wp-block-paragraph\">Behavioral design is a discipline at the intersection of <strong>psychology and design. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It focuses on how design elements can influence people&#8217;s decisions and behaviors. <\/p>\n\n<p class=\"wp-block-paragraph\">In the context of email marketing, behavioral design uses insights into human behavior to <strong>create emails<\/strong> that don&#8217;t just capture attention, but also motivate recipients to take specific actions.<\/p>\n\n<p class=\"wp-block-paragraph\">This approach is based on the understanding that <strong>our decisions are influenced<\/strong> by a range of cognitive and emotional factors. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Many of which occur unconsciously. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">By applying behavioral psychology principles, such as: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>The mere-exposure effect<\/li>\n\n\n\n<li>The principle of reciprocity<\/li>\n\n\n\n<li>Or the commitment and consistency theory<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It&#8217;s possible to design emails that have a deeper impact on audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">Next, we&#8217;ll see how to apply these concepts practically.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting.jpg\" alt=\"Email subject lines and behavioral design\" class=\"wp-image-76922\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/copywriting-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Email subject lines and behavioral design<\/h2>\n\n<p class=\"wp-block-paragraph\">Applying behavioral design to the email subject line is <strong>crucial<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">To stand out from the crowd of emails in a user&#8217;s inbox and increase the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/roi-return-on-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rate<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Some key aspects you should consider include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalization: <\/strong>Start by personalizing the subject line. Including the recipient&#8217;s name or referencing their personal interests can instantly grab their attention. <\/li>\n\n\n\n<li><strong>Clarity and relevance:<\/strong> The subject line must be clear and relevant to the recipient. <\/li>\n\n\n\n<li><strong>Create urgency or scarcity:<\/strong> Use the subject line to create a sense of urgency or scarcity.<\/li>\n\n\n\n<li><strong>Arouse curiosity: <\/strong>Subject lines that spark curiosity can be highly effective.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u2705 Using emojis in subject lines<\/h3>\n\n<p class=\"wp-block-paragraph\">Using <a href=\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/05\/how-to-add-emoticons-for-the-subject-line-of-your-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">emojis<\/a> in email subject lines can have a significant impact. <\/p>\n\n<p class=\"wp-block-paragraph\">From a behavioral design perspective:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase visibility:<\/strong> Emojis can make an email subject line stand out in a crowded inbox.<\/li>\n\n\n\n<li><strong>Convey emotions: <\/strong>Emojis are an effective way to convey emotions or set a tone for the message. <\/li>\n\n\n\n<li><strong>Enhance comprehension:<\/strong> In some cases, emojis can help quickly communicate an idea or feeling, complementing or even replacing words. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Benefits of using short subject lines that include an emoji<\/h3>\n\n<p class=\"wp-block-paragraph\">Combining a short subject line with an eye-catching emoji in email marketing <strong>can influence human psychology<\/strong> in several interesting ways. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This approach leverages behavioral design and cognitive psychology principles to capture attention and encourage email opens. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For what reasons? <\/p>\n\n<h4 class=\"wp-block-heading\">1) Attention economy: <\/h4>\n\n<p class=\"wp-block-paragraph\">A short subject line is mentally easy to process. <\/p>\n\n<p class=\"wp-block-paragraph\">This makes it appealing in an environment where users&#8217; attention is limited. <\/p>\n\n<p class=\"wp-block-paragraph\">Brevity respects the recipient&#8217;s time and can increase the likelihood of the email being noticed and opened.<\/p>\n\n<h4 class=\"wp-block-heading\">2) Directing attention: <\/h4>\n\n<p class=\"wp-block-paragraph\">Emojis draw visual attention in a predominantly text-based inbox. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The human brain processes images faster<\/strong> than text, so an emoji can serve as a visual hook that boosts the email&#8217;s visibility.<\/p>\n\n<h4 class=\"wp-block-heading\">3) Fast information transmission: <\/h4>\n\n<p class=\"wp-block-paragraph\">Emojis can instantly convey an emotion or idea <strong>(like happiness, urgency, or surprise)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This type of <strong>instant and emotional communication<\/strong> can be more directly absorbed by the limbic system, the part of the brain responsible for emotions. <\/p>\n\n<h4 class=\"wp-block-heading\">4) Increased curiosity and open rates: <\/h4>\n\n<p class=\"wp-block-paragraph\">A brief subject line and an emoji can spark curiosity. <\/p>\n\n<p class=\"wp-block-paragraph\">Recipients might feel intrigued about what the email contains, which can lead to a higher open rate.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>However, as with <\/strong>everything, it&#8217;s important to note that overusing these techniques can lead to a loss of effectiveness.<\/p>\n\n<p class=\"wp-block-paragraph\">The key lies in variety.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion.jpg\" alt=\"Behavioral design and your email copy\" class=\"wp-image-76589\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Behavioral design and your email copy<\/h2>\n\n<p class=\"wp-block-paragraph\">If there&#8217;s one surprising thing about email marketing, it&#8217;s that <strong>despite being an eminently textual format<\/strong>, we don&#8217;t usually put as much effort into the copy as we should.<\/p>\n\n<p class=\"wp-block-paragraph\">And ultimately, it&#8217;s this text that has to get the recipient to take the action you want.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can&#8217;t just throw things together haphazardly.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">What do I recommend you keep in mind?<\/p>\n\n<h3 class=\"wp-block-heading\">\u27a4 Short paragraphs:<\/h3>\n\n<p class=\"wp-block-paragraph\">The benefits of not having overly long paragraphs are numerous.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Readability:<\/strong> Short, concise paragraphs are <strong>easier to read and understand<\/strong>, especially on mobile devices with smaller screens.<\/li>\n\n\n\n<li><strong>Attention: <\/strong>In a world where attention is limited, <strong>short paragraphs allow readers to absorb information<\/strong> without feeling overwhelmed.<\/li>\n\n\n\n<li><strong>Scannability: <\/strong>Most users tend to scan content rather than read it word for word. Short paragraphs make it easier to grasp the key points.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Short paragraphs reduce cognitive load. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Our brains prefer processing small amounts of information at a time, making brief paragraphs easier to digest and understand.<\/p>\n\n<h3 class=\"wp-block-heading\">\u27a4 Using bold text:<\/h3>\n\n<p class=\"wp-block-paragraph\">Using bold text, despite being a classic tool, is highly effective.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s a simple way to highlight the most important parts of a text.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This allows us to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Emphasize key information:<\/strong> Ensuring that even readers who scan the email don&#8217;t miss crucial details.<\/li>\n\n\n\n<li><strong>Visual guide:<\/strong> The use of bold text can also serve as a visual guide through the content, helping structure the information and facilitate comprehension.<\/li>\n\n\n\n<li><strong>Visual appeal: <\/strong>Bold text adds visual variety to the email body, making the content more engaging and less monotonous.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Bold text acts as visual cues that guide readers through the content.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u27a4 Visual hierarchy and design:<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s rare for an email to be divided into multiple sections separated by headings.<\/p>\n\n<p class=\"wp-block-paragraph\">Even so, there are elements that can help us define a structure, such as the use of bold text, as we mentioned earlier.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>But also the use of lists.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Generally speaking, we want to achieve a lightweight structure with well-organized information.<\/p>\n\n<h3 class=\"wp-block-heading\">\u27a4 White space:<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>White space (or negative space)<\/strong> around the text and between paragraphs helps reduce the visual density of the content, which <strong>makes reading easier.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, white space can be used to direct the reader&#8217;s attention toward the most important elements of the email, like CTAs or special offers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>White space around the text prevents visual overload.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u27a4 Including interactive or visual elements:<\/h3>\n\n<p class=\"wp-block-paragraph\">Elements like images, charts, or even GIFs can make the content more engaging and increase user interaction with the email.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow.jpg\" alt=\"Psychological aspects of effective calls to action\" class=\"wp-image-76615\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/sales-grow-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Psychological aspects of effective calls to action<\/h2>\n\n<p class=\"wp-block-paragraph\">Applying behavioral design to your email calls to action (CTAs) involves understanding and using the <strong>principles of human psychology<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">With the goal of influencing recipient behavior. <\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s see how these principles can be applied to different aspects of calls to action:<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Principle of reciprocity:<\/h3>\n\n<p class=\"wp-block-paragraph\">Offer something of value at the beginning of the email, like a useful tip or an interesting perspective, before presenting the CTA. <\/p>\n\n<p class=\"wp-block-paragraph\">Design the CTA as a natural opportunity for the recipient to <strong>&#8220;return the favor&#8221;<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For example<\/strong>, <em>&#8220;As a thank you for reading our newsletter, we&#8217;re offering you a 20% discount\u2026&#8221;<\/em>.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Commitment and consistency effect:<\/h3>\n\n<p class=\"wp-block-paragraph\">Create a series of emails that start with <strong>small commitments and scale up<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, the first email might ask the reader to discover more about a topic, and subsequent ones might move toward a purchase.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Use phrases that remind users of their past choices or actions<\/strong>, such as <em>&#8220;Since you enjoyed our last article on X, you won&#8217;t want to miss this opportunity\u2026&#8221;<\/em>.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Contrast theory:<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Visually<\/strong>, present the CTA in a context that highlights its value. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For example<\/strong>, show a regular price next to a discounted price.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Urgency and scarcity:<\/h3>\n\n<p class=\"wp-block-paragraph\">Use striking colors and visual cues to highlight limited offers or products with low availability.<\/p>\n\n<p class=\"wp-block-paragraph\">Include phrases like <em>&#8220;Offer valid while supplies last&#8221;<\/em> or <em>&#8220;Only a few hours left&#8221;<\/em> to create a sense of urgency.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Social proof effect:<\/h3>\n\n<p class=\"wp-block-paragraph\">Incorporate testimonials or popularity indicators near the CTA. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, use star icons for ratings or mention how many people have already purchased the product.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Use quotes or references from satisfied customers to reinforce the offer&#8217;s credibility.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e The power of curiosity:<\/h3>\n\n<p class=\"wp-block-paragraph\">Use intriguing designs or images that arouse curiosity to complement the CTA.<\/p>\n\n<p class=\"wp-block-paragraph\">Phrase the CTA in a way that promises to reveal additional information or benefits, encouraging the reader to discover more.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Simplicity and clarity:<\/h3>\n\n<p class=\"wp-block-paragraph\">Make the CTA stand out with a <strong>simple and clear design<\/strong>, using easily identifiable buttons or links.<\/p>\n\n<p class=\"wp-block-paragraph\">Use straightforward and simple language, avoiding ambiguity about what is being offered or what the recipient is expected to do.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list.jpg\" alt=\"Deep dive into behavioral design for subscription forms\" class=\"wp-image-76711\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/email-contact-list-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Behavioral design for subscription forms<\/h2>\n\n<p class=\"wp-block-paragraph\">This is another aspect we can improve regarding our email marketing efforts.<\/p>\n\n<p class=\"wp-block-paragraph\">Forms are essential for capturing new contacts.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What aspects should we consider when working on forms?<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Analyzing friction points:<\/h3>\n\n<p class=\"wp-block-paragraph\">Identify and reduce friction points in the subscription process. <\/p>\n\n<p class=\"wp-block-paragraph\">This could include <strong>simplifying the form<\/strong>, reducing the number of required fields, or improving the clarity of the instructions.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Color psychology and visual design:<\/h3>\n\n<p class=\"wp-block-paragraph\">Explore how different colors can affect user emotions and decisions. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, using <strong>warm colors<\/strong> can invite action, while cool colors can create a sense of trust and professionalism.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc The Zeigarnik effect in forms:<\/h3>\n\n<p class=\"wp-block-paragraph\">This psychological effect suggests that <strong>people remember incomplete tasks better<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">You can apply this by starting the subscription process on one page and completing it on another, encouraging users to finish the process.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Using anchoring in offers:<\/h3>\n\n<p class=\"wp-block-paragraph\">Compare it first with a high-value offer (like an expensive course) before offering a free subscription to your newsletter. <\/p>\n\n<p class=\"wp-block-paragraph\">This establishes an anchor that makes the free option seem even more valuable.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Managing expectations and surprise:<\/h3>\n\n<p class=\"wp-block-paragraph\">Surprise users after they subscribe with an unexpected benefit, such as an <strong>additional discount or an exclusive resource<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This creates a memorable experience and can foster loyalty.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics.jpg\" alt=\"Segmentation in behavioral design\" class=\"wp-image-76567\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/analytics-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Segmentation in behavioral design<\/h2>\n\n<p class=\"wp-block-paragraph\">Segmentation involves dividing the audience into smaller groups based on common characteristics, such as behavior, interests, demographics, purchase history, among others.<\/p>\n\n<p class=\"wp-block-paragraph\">It allows for a more personalized and targeted approach, improving the relevance and effectiveness of marketing campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\">You need to consider that all the tips and strategies we&#8217;ve seen don&#8217;t work the same way with all social groups.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>That&#8217;s why dividing your contact list into segments<\/strong> can help you use the most effective strategies with each segment.<\/p>\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n<p class=\"wp-block-paragraph\">Behavioral design in digital marketing is a powerful tool focused on applying behavioral psychology principles to influence users&#8217; decisions and actions.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.joseargudo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"250\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1.jpg\" alt=\"\" class=\"wp-image-55226\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-300x119.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-110x44.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-60x24.jpg 60w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Understanding how to capture and maintain users&#8217; attention is more crucial than ever. Behavioral design combines elements of psychology, neuromarketing, and user experience to create more effective and engaging emails. Behavioral design isn&#8217;t just about making emails visually appealing. It goes much further. It seeks to understand and use human behavioral patterns to influence the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[761,562],"tags":[],"class_list":["post-91900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-2","category-email-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavioral design applied to email marketing - Mailrelay<\/title>\n<meta name=\"description\" content=\"Behavioral design combines elements of psychology, neuromarketing, and user experience to create more effective and engaging emails\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/09\/08\/behavioral-design-applied-to-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioral design applied to email marketing - 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