{"id":94425,"date":"2018-06-05T06:21:44","date_gmt":"2018-06-05T06:21:44","guid":{"rendered":"https:\/\/mailrelay.com\/?p=94425"},"modified":"2026-09-26T07:25:32","modified_gmt":"2026-09-26T07:25:32","slug":"creative-ad-examples","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2018\/06\/05\/creative-ad-examples\/","title":{"rendered":"15 Creative Advertising Examples to Inspire You"},"content":{"rendered":"<p>Advertising is part of our daily lives. Traditional marketing and the widespread use of social media mean we come across ads in almost every medium.<\/p>\n<p><strong>\u201cIn such a competitive advertising environment, you need to know your audience very well and apply a strong dose of creativity to stand out from the rest.\u201d<\/strong><\/p>\n<p>You also need to know the online marketing tools you\u2019ll use to reach that audience.<\/p>\n<p>Among all the online resources we can use to reach it, one option is to launch original ads. The kind you don\u2019t see every day.<\/p>\n<p>However, you\u2019ll agree that <strong>inspiration for this kind of ad doesn\u2019t strike every day<\/strong>. So why don\u2019t we define the concept and look at some creative examples?<\/p>\n<p>I\u2019m sure they\u2019ll give you ideas for your <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\">email marketing<\/a> campaigns, because <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/11\/08\/how-to-send-a-newsletter-a-step-by-step-guide\/\">bulk email<\/a> is, in the end, a form of advertising too.<\/p>\n<p><strong>We explain it all at <a href=\"https:\/\/mailrelay.com\/en\/\">Mailrelay<\/a>. Let\u2019s go!<\/strong><\/p>\n\n<h2>\u00b7 What is an ad? Definition<\/h2>\n<p>Before we start analyzing examples of creative ads, let\u2019s begin at the beginning and look at the theory first, shall we?<\/p>\n\n\n<div style=\"background:#f2f6ff;border-left:4px solid #2c5cf6;border-radius:8px;padding:24px 28px;margin:28px 0;\">\n<p style=\"margin:0 0 8px;font-size:19px;font-weight:700;color:#152a52;\">Email, your most profitable advertising channel<\/p>\n<p style=\"margin:0 0 16px;font-size:16px;line-height:1.5;color:#333;\">Compared with other ads, email marketing offers one of the best returns on investment. See for yourself with Mailrelay.<\/p>\n<a href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=creative-ad-examples\" style=\"display:inline-block;background:#2c5cf6;color:#ffffff;text-decoration:none;font-weight:600;padding:12px 26px;border-radius:6px;\">Discover Mailrelay<\/a>\n<\/div>\n\n\n<h3>\u25ba What is an advertisement?<\/h3>\n<p><strong>\u201cAn advertisement is a piece of communication created with the clear goal of promoting a product, a service or an event.\u201d<\/strong><\/p>\n<p>In other words, it\u2019s a message launched with the clear aim of advertising, not just informing about a topic. And being \u201cadvertising\u201d doesn\u2019t necessarily mean it has to be \u201ccommercial\u201d.<\/p>\n<p>An ad is commercial if it tries to sell something or complete a financial transaction. However, it isn\u2019t commercial if what\u2019s being advertised is, for example, a public service.<\/p>\n<p>An ad can be launched in almost any format:<\/p>\n<ol>\n<li>TV commercials.<\/li>\n<li>Print ads.<\/li>\n<li>Outdoor advertising.<\/li>\n<li>Radio spots.<\/li>\n<li>Movie trailers.<\/li>\n<li>And many more.<\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vROlNpKprJ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>\u25ba What makes the best ads?<\/h3>\n<p>Ads can be made up of many different elements, depending on the channel used to share them: a slogan, a graphic element, an audio file&#8230;<\/p>\n<p>Whatever the case, certain characteristics make an ad much better and help it reach users more easily:<\/p>\n<h4>\u25cf Credibility:<\/h4>\n<p>An ad must always be credible if it wants to influence its audience. Even with the exaggeration typical of advertising, it should convey a realistic message that people can believe.<\/p>\n<h4>\u25cf Originality:<\/h4>\n<p>As I mentioned at the beginning, if you want to create the best ad, remember that it should include something different that sticks in people\u2019s minds (we\u2019ll see how later).<\/p>\n<h4>\u25cf Simplicity:<\/h4>\n<p>Some commercials play with the abstract to spark reflection through confusion, but I prefer to keep things simple. Give information clearly and concisely, and your ad will be off to a great start.<\/p>\n<h4>\u25cf Truthfulness:<\/h4>\n<p>Even if it creates a parallel reality or a fictional universe, a good ad generates empathy <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/12\/13\/types-of-stories-storytelling-that-can-help-you-sell-more\/\">through real stories<\/a> backed by truthful information.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14824 size-full\" title=\"anuncios publicitarios\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion.png\" alt=\"Advertisements\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3>\u25ba What are the functions of advertising?<\/h3>\n<p>Clearly, if you don\u2019t invest in powerful marketing campaigns but your competitors do, your brand is more likely to be forgotten.<\/p>\n<p>But there are more good reasons to launch your own ads, because they have several functions:<\/p>\n<h4>\u25cf Informative:<\/h4>\n<p>This is the most basic function of advertising: it tells users about something they may not know exists.<\/p>\n<h4>\u25cf Persuasive:<\/h4>\n<p>This is the function we all look for in advertising: attracting users and convincing them of the benefits of our product.<\/p>\n<h4>\u25cf Economic:<\/h4>\n<p>As a result, ads are one of the key elements for increasing sales by attracting potential customers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18639 size-full\" title=\"anuncios publicitarios\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/herramientas-de-mailing.png\" alt=\"Advertisements\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/herramientas-de-mailing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/herramientas-de-mailing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/herramientas-de-mailing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 The 15 best ads in history<\/h2>\n<p>Defining what an ad is and what its functions can bring to your marketing strategy is useful, but the best way to get inspired is to look at other original ads that have already worked.<\/p>\n<p>Careful! I don\u2019t mean basing your campaign on copying other people\u2019s creative work, which could damage your brand\u2019s reputation, but generating new ideas from other examples.<\/p>\n<p>Below, I\u2019ve put together a list of all kinds of ads that are sure to help you. Shall we take a look?<\/p>\n<h3>\u25ba Examples of advertisements<\/h3>\n<p>As I said, I\u2019ve selected some examples of ads that I personally like and that worked very well at the time, helping the companies behind them achieve their goals.<\/p>\n<p>On the Mailrelay team\u2019s recommendation, I\u2019ve grouped them as follows:<\/p>\n<ol>\n<li>Funny ads (which can give you ideas for funny emails).<\/li>\n<li>Creative ads with slogans.<\/li>\n<li>Food ads.<\/li>\n<li>Other famous ads.<\/li>\n<\/ol>\n<h3>\u25ba Funny ads<\/h3>\n<p>Among the emotional marketing techniques we can apply to an ad, several approaches work very well: nostalgia, love, empathy and so on.<\/p>\n<p>Humor is one of the secret ingredients in many of today\u2019s most successful ads.<\/p>\n<p>The ones I\u2019ve called \u201cfunny\u201d here are precisely those that use humor as a communication tool to reach users.<\/p>\n<p style=\"text-align: center;\"><strong>\u201cAppealing to feelings and emotions is one of the best ways to connect with your audience and make them part of a certain mood.\u201d<\/strong><\/p>\n<p>The first funny ad I\u2019ve chosen as a source of inspiration is this one from <strong>Nescaf\u00e9<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19293 size-full\" title=\"anuncios publicitarios nescafe\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/nescafe.jpg\" alt=\"Nescaf\u00e9 creative print ad\" width=\"340\" height=\"490\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/nescafe.jpg 340w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/nescafe-208x300.jpg 208w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/nescafe-110x159.jpg 110w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/p>\n<p>It uses classical art and humor to convey the strength of its espresso. Creativity and humor in a single image!<\/p>\n<p>The next ad in this category belongs to a marketing campaign for a design magazine, launched when it stopped publishing its print edition in favor of a new digital version.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19294 size-full\" title=\"anuncios publicitarios design elementales\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/design-elementales.jpg\" alt=\"Design Elementales magazine ad\" width=\"350\" height=\"462\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/design-elementales.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/design-elementales-227x300.jpg 227w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/design-elementales-110x145.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>In this image, Design Elementales shows us the other side of the mobile screen, and with a lot of humor we see the reaction to its new magazine.<\/p>\n<p>The last funny ad is from a gym that specializes in CrossFit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19295 size-full\" title=\"anuncios publicitarios crossfit liege\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/crossfit.jpg\" alt=\"CrossFit Li\u00e8ge gym ad\" width=\"350\" height=\"507\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/crossfit.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/crossfit-207x300.jpg 207w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/crossfit-110x159.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>Just one image and a short line turn it into a funny, original piece, don\u2019t you think?<\/p>\n<h3>\u25ba Creative ads with slogans<\/h3>\n<p>The slogan is an important part of an ad because it represents the brand and, when used well, it\u2019s catchy and easy to remember.<\/p>\n<p style=\"text-align: center;\"><strong>\u201cA slogan is simply the set of words that will put the brand on consumers\u2019 shortlist.\u201d<\/strong><\/p>\n<p>However, not every company includes a slogan in its campaigns. And some use one but don\u2019t manage to make it catchy.<\/p>\n<p>On the other hand, some brands have made their slogan part of everyday language. In fact, some of these phrases are still used long after the campaigns have ended.<\/p>\n<p>In Spain, for example, the Scattergories TV commercial from the 1990s is still remembered decades later for its line <strong>\u201cwe accept boat (or octopus) as a sea animal\u201d<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_HPa0DPBe3I?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>BMW made many people use expressions like <strong>\u201cbe water, my friend\u201d<\/strong> (borrowed from Bruce Lee) thanks to its mid-2000s Spanish campaign for the X3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19296 size-full\" title=\"anuncios publicitarios bmw\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bmw-x3.jpg\" alt=\"BMW X3 \u201cBe water, my friend\u201d ad\" width=\"350\" height=\"263\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bmw-x3.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bmw-x3-300x225.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bmw-x3-110x83.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>The art of creating good slogans goes back a long way, practically to when products first began to be advertised, long before today\u2019s modern media.<\/p>\n<p>Among those created in the TV era, one of the longest-lived in Spain is <strong>\u201cBusque, compare y si encuentra algo mejor, c\u00f3mprelo\u201d<\/strong> (\u201cLook around, compare and, if you find something better, buy it\u201d), from a 1980s detergent commercial.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nfPXh_T5pbY?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>\u25ba Food ads<\/h3>\n<p>Food ads can be very varied, from an objective view of what\u2019s on offer to emotional appeals, sometimes even with a jab at the competition.<\/p>\n<p>There\u2019s no script in this sector: each brand chooses to share its message in the way that best suits its goals and target audience.<\/p>\n<p>The first one is a very creative ad that represents the concept perfectly in a simple image. <strong>It offers onion-flavored bagels<\/strong>, so it merges both elements in a very visual way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19297 size-full\" title=\"anuncios publicitarios bagels\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bagels.jpg\" alt=\"Creative onion bagels ad\" width=\"350\" height=\"583\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bagels.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bagels-180x300.jpg 180w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/bagels-110x183.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><strong>From originality to lifestyle.<\/strong> This organic food brand uses its ads to share a way of understanding food and how important it is for the human body.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19298 size-full\" title=\"anuncios publicitarios\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/organic-food.jpg\" alt=\"Organic food ad\" width=\"320\" height=\"453\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/organic-food.jpg 320w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/organic-food-212x300.jpg 212w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/organic-food-110x156.jpg 110w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/p>\n<p>We end this section with humor, thanks to this light mayonnaise ad. It\u2019s so light that it can\u2019t tip the scale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19299 size-full\" title=\"anuncios publicitarios\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/mayonesa.jpg\" alt=\"Light mayonnaise ad\" width=\"350\" height=\"247\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/mayonesa.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/mayonesa-300x212.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/mayonesa-110x78.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<h3>\u25ba Other famous ads<\/h3>\n<p>A strong dose of creativity clearly helps a campaign stick in our memory and become part of history. But that\u2019s hard to control in advance.<\/p>\n<p>Users\u2019 tastes sometimes surprise us: lower-quality ads end up being a hit, while others that were carefully crafted are quickly forgotten.<\/p>\n<p>If anything helps an ad become famous, it\u2019s having something catchy and easy to remember: the slogan (as we\u2019ve seen), the jingle or a conversation between the characters.<\/p>\n<p>Let\u2019s start with a Spanish campaign that has become a modern classic. <strong>Minute Maid\u2019s \u201cLim\u00f3n &amp; Nada\u201d<\/strong> surprised everyone with its catchy \u201cun palo\u201d line, repeated by many people.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1mCW7vnIVQU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>BMW\u2019s ads often fit into two of the categories in this post: creative because of their slogans, and popular.<\/p>\n<p>In any case, its ads have always been surprising and have known how to connect with users. With the Spanish campaign \u201c\u00bfTe gusta conducir?\u201d (\u201cDo you like driving?\u201d), BMW marked a turning point in car advertising.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/W8hOsHOcitw?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>I haven\u2019t mentioned MTV yet, another brand that always takes risks with its campaigns and surprises with almost everything it does.<\/p>\n<p>With its Spanish campaign \u201c<em>Amo a Laura<\/em>\u201d (\u201cI love Laura\u201d), it created huge buzz and broke the mold of traditional advertising.<\/p>\n\n\n<div style=\"background:#f2f6ff;border-left:4px solid #2c5cf6;border-radius:8px;padding:24px 28px;margin:28px 0;\">\n<p style=\"margin:0 0 8px;font-size:19px;font-weight:700;color:#152a52;\">Measure the effectiveness of your campaigns<\/p>\n<p style=\"margin:0 0 16px;font-size:16px;line-height:1.5;color:#333;\">With Mailrelay, you can track the CTR, opens and conversions of every email marketing campaign.<\/p>\n<a href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=creative-ad-examples\" style=\"display:inline-block;background:#2c5cf6;color:#ffffff;text-decoration:none;font-weight:600;padding:12px 26px;border-radius:6px;\">Get started with Mailrelay<\/a>\n<\/div>\n\n\n<h3>\u25ba A creative outdoor advertising example<\/h3>\n<p>I wanted to end this section with outdoor advertising, because it often goes unnoticed, but when originality is the star, it grabs everyone\u2019s attention.<\/p>\n<p>In fact, outdoor ads don\u2019t always reach people, because we\u2019re so used to being surrounded by them that we often don\u2019t even notice them.<\/p>\n<p>But when outdoor ads are good, nobody stays indifferent. These three surprising pieces are a great example:<\/p>\n<p><strong>Siemens and its blender made from a building\u2019s revolving doors.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19301 size-full\" title=\"anuncios publicitarios siemens\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/batidora-siemens.jpg\" alt=\"Siemens blender outdoor ad\" width=\"350\" height=\"434\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/batidora-siemens.jpg 350w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/batidora-siemens-242x300.jpg 242w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/batidora-siemens-110x136.jpg 110w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><strong>Smart and its car so small it almost fits in a bus shelter poster.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19302 size-full\" title=\"anuncios publicitarios smart\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/smart.jpg\" alt=\"Smart car outdoor ad\" width=\"320\" height=\"453\"><\/p>\n<p><strong>Absolut and its customized bus stop.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19303 size-full\" title=\"anuncios publicitarios\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/absolut.jpg\" alt=\"Absolut bus stop ad\" width=\"630\" height=\"435\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/absolut.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/absolut-300x207.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/absolut-110x76.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Looking quickly at this selection of <a href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/05\/04\/creative-banners-as-a-resource-for-attracting-new-subscribers\/\">creative ads<\/a>, we can say that many of them marked a turning point in the history of communication and advertising.<\/p>\n<p>In other words, creativity is clearly key to standing out from the competition (especially today).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34399 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/04\/estrategia-seo.jpg\" alt=\"Types of advertisements\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/04\/estrategia-seo.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/04\/estrategia-seo-300x162.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/04\/estrategia-seo-110x59.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 Types of advertisements<\/h2>\n<p>Ads can take many formats and use many media, each with its own features and advantages. Here are some common types:<\/p>\n<h3>\u25ba Print ads:<\/h3>\n<p>These ads appear in print media such as newspapers, magazines, brochures and billboards. Print ads can be effective for reaching a local, specific audience.<\/p>\n<p>Print advertising can also have a longer shelf life, since readers can keep and revisit printed publications over time.<\/p>\n<h3>\u25ba TV ads:<\/h3>\n<p>TV commercials are a popular and effective form of advertising, since they combine visual and audio elements to tell a story or present a product.<\/p>\n<p>TV can reach a mass audience, but it can also be expensive in terms of production and airtime.<\/p>\n<h3>\u25ba Radio ads:<\/h3>\n<p>Radio ads are a traditional form of advertising that uses audio messages to promote products or services.<\/p>\n<p>Radio can be an efficient, affordable medium, especially for reaching local and specific audiences.<\/p>\n<h3>\u25ba Digital advertising:<\/h3>\n<p>Digital ads appear on online platforms such as websites, social media, mobile apps and search engines.<\/p>\n<p>Digital advertising offers a wide range of formats, such as display ads, video ads, search ads and native ads.<\/p>\n<p>It also allows precise targeting and measurement, making it easier to track ad performance and optimize campaigns.<\/p>\n<h3>\u25ba Outdoor advertising:<\/h3>\n<p>This type of advertising includes billboards, transit ads, street furniture posters and other formats placed in public spaces.<\/p>\n<p>Outdoor advertising is effective for building brand awareness and reaching a broad audience on the move.<\/p>\n<h3>\u25ba Point-of-sale (POS) advertising:<\/h3>\n<p>Point-of-sale advertising takes place where the purchase happens, such as retail stores, supermarkets and shopping malls.<\/p>\n<p>These ads can include product displays, special promotions and free samples to boost sales of specific products.<\/p>\n<p>These are just some of the types of ads companies can use in their marketing campaigns. The choice of format and medium will largely depend on the campaign goal, the budget and the target audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37665 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/08\/Estrategia-de-content-upgrade.png\" alt=\"Advertising strategies\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/08\/Estrategia-de-content-upgrade.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/08\/Estrategia-de-content-upgrade-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/08\/Estrategia-de-content-upgrade-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 Advertising strategies<\/h2>\n<p>Companies use a range of strategies to promote their products or services and reach their target audience. Here\u2019s an overview of some of them:<\/p>\n<h3>\u25ba Emotional marketing:<\/h3>\n<p>Emotional marketing is based on the idea that purchase decisions are largely driven by emotions.<\/p>\n<p>This strategy involves creating ads that trigger specific emotions in the audience, such as happiness, nostalgia, surprise or sadness, to build an emotional connection with the brand and increase the likelihood of purchase.<\/p>\n<h3>\u25ba Guerrilla marketing:<\/h3>\n<p>Guerrilla marketing is an unconventional advertising strategy that aims to surprise and grab the public\u2019s attention with creative, unexpected tactics, often on a small budget.<\/p>\n<p>It can include interventions in public spaces, stealth marketing and flash mobs, among other actions.<\/p>\n<h3>\u25ba Influencer marketing:<\/h3>\n<p>This strategy is based on partnering with influential people on social media and other digital channels who have a large following and a relationship of trust with their audience.<\/p>\n<p>Influencers can promote the brand\u2019s products or services through posts, videos or live events, which can increase the brand\u2019s visibility and credibility.<\/p>\n<h3>\u25ba Content marketing:<\/h3>\n<p>Content marketing involves creating and distributing relevant, valuable and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.<\/p>\n<p>This content can take many forms, such as blog posts, videos, podcasts, infographics and social media posts.<\/p>\n<h3>\u25ba Native advertising:<\/h3>\n<p>Native advertising is a type of online advertising that blends seamlessly and unobtrusively into the content and design of the platform where it appears.<\/p>\n<p>It often resembles editorial content and can include sponsored articles, social media posts and in-app ads.<\/p>\n<h3>\u25ba Segmentation and personalization:<\/h3>\n<p>Segmentation and personalization involve identifying and analyzing different audience segments to deliver ad messages and offers tailored to their needs, interests and behavior.<\/p>\n<p>This can improve the relevance and impact of ads, increasing the likelihood of conversion.<\/p>\n<p>These are just some of the advertising strategies companies can use to reach their target audience and promote their products or services.<\/p>\n<p>The right strategy will depend on factors such as the campaign goals, the budget, the market and the specific characteristics of the target audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34118 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/estrategia-de-email-marketing.png\" alt=\"Advertising effectiveness\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/estrategia-de-email-marketing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/estrategia-de-email-marketing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/estrategia-de-email-marketing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 How effective is advertising?<\/h2>\n<p>Measuring the success and effectiveness of an ad is essential to optimize campaigns and get the best possible performance.<\/p>\n<p>Here are some key metrics and concepts related to advertising effectiveness:<\/p>\n<h3>\u25ba Return on ad spend (ROAS):<\/h3>\n<p>ROAS measures the revenue generated for every unit of currency spent on advertising.<\/p>\n<p>It\u2019s calculated by dividing the revenue obtained by the total cost of the ad campaign. A higher ROAS means a more profitable advertising investment.<\/p>\n<h3>\u25ba Cost per acquisition (CPA):<\/h3>\n<p>CPA is a metric that represents the average cost of acquiring a new customer through an ad campaign.<\/p>\n<p>It\u2019s calculated by dividing the total cost of the campaign by the total number of conversions (sales, sign-ups, etc.).<\/p>\n<p>A lower CPA suggests greater efficiency in acquiring new customers.<\/p>\n<h3>\u25ba Cost per thousand impressions (CPM):<\/h3>\n<p>CPM is a metric that measures the cost of showing an ad a thousand times.<\/p>\n<p>It\u2019s calculated by dividing the total cost of the campaign by the total number of impressions (ad views) and multiplying the result by a thousand.<\/p>\n<p>A lower CPM means it costs less to reach the same number of people.<\/p>\n<h3>\u25ba Click-through rate (CTR):<\/h3>\n<p>CTR measures the proportion of people who click on an ad compared with the total number of impressions.<\/p>\n<p>It\u2019s calculated by dividing the total number of clicks by the total number of impressions and multiplying the result by 100 to get a percentage.<\/p>\n<p>A higher CTR suggests the ad is more attractive and relevant to the audience.<\/p>\n<h3>\u25ba Conversion rate:<\/h3>\n<p>The conversion rate is the proportion of people who take a desired action (such as a purchase or a sign-up) after clicking on an ad.<\/p>\n<p>It\u2019s calculated by dividing the total number of conversions by the total number of clicks and multiplying the result by 100 to get a percentage.<\/p>\n<p>A higher conversion rate means the ad is effective at driving specific actions.<\/p>\n<h3>\u25ba Reach and frequency:<\/h3>\n<p>Reach is the total number of unique people who have seen an ad, while frequency is the average number of times each person has seen it.<\/p>\n<p>These metrics help you understand how far an ad has penetrated the target audience and whether it\u2019s being shown too often to the same people.<\/p>\n<h3>\u25ba Competitive analysis and market share:<\/h3>\n<p>Compare the effectiveness of a company\u2019s ads with those of its competitors and assess its market share.<\/p>\n<h2>\u00b7 Advertising trends<\/h2>\n<h3>\u25ba Personalization:<\/h3>\n<p>Personalization is the process of tailoring ad messages and offers to consumers\u2019 needs, interests and behavior.<\/p>\n<p>With the help of technology and data collection, brands can offer more relevant and meaningful experiences, improving the effectiveness of their campaigns and increasing customer loyalty.<\/p>\n<h3>\u25ba Native advertising:<\/h3>\n<p>As mentioned above, native advertising is a type of online advertising that blends seamlessly and unobtrusively into the content and design of the platform where it appears.<\/p>\n<p>This trend keeps growing, because consumers tend to respond better to ads that blend in with the content they\u2019re consuming than to ads that interrupt their experience.<\/p>\n<h3>\u25ba Artificial intelligence (AI):<\/h3>\n<p>Artificial intelligence is transforming the advertising industry on many levels.<\/p>\n<p>AI is used to analyze large amounts of data and extract valuable insights into consumer behavior, improve audience targeting, optimize ad creative and automate the buying and management of ad space.<\/p>\n<h3>\u25ba Virtual reality (VR) and augmented reality (AR):<\/h3>\n<p>These emerging technologies are changing the way brands communicate with their audiences by offering immersive experiences.<\/p>\n<p>VR and AR can be used in advertising for product demos, interactive brand experiences and virtual tours, among other applications.<\/p>\n<h3>\u25ba Video marketing:<\/h3>\n<p>Video remains a key trend in advertising, since it\u2019s a format that attracts users and generates high engagement.<\/p>\n<p>Brands are investing more and more in video content for platforms such as YouTube, Facebook, Instagram and TikTok, taking advantage of their popularity to reach their audiences.<\/p>\n<p>For example, including video in your email marketing strategy can give you a competitive edge when it comes to convincing customers to convert.<\/p>\n<h3>\u25ba Programmatic advertising:<\/h3>\n<p>Programmatic advertising uses algorithms and automated technology to buy and sell ad space in real time.<\/p>\n<p>This trend lets brands optimize their ad campaigns, improve targeting and reduce costs.<\/p>\n<h3>\u25ba Voice marketing and virtual assistants:<\/h3>\n<p>With the growth of voice devices and assistants such as Amazon Alexa and Google Assistant, brands are looking for ways to use this technology to reach their audiences through audio advertising and apps built for these devices.<\/p>\n<p>These are just some of the current and future trends in advertising. The industry keeps evolving fast, and brands need to stay on top of the latest innovations and changes to remain relevant and competitive.<\/p>\n<p><strong>What other ads have surprised you with their creativity and would you share with us?<\/strong><\/p>\n<p>At Mailrelay, we can help with our <a href=\"https:\/\/mailrelay.com\/en\/email-marketing\/\">email marketing services<\/a>. <a href=\"https:\/\/mailrelay.com\/en\/signup\/\">Sign up for a free account<\/a> and send up to 80,000 emails to 20,000 contacts!<\/p>\n<p>Many of these ads work so well because they\u2019re built on a solid <a href=\"https:\/\/mailrelay.com\/en\/glossary\/branded-content\/\">branded content<\/a> strategy.<\/p>\n\n\n<div style=\"background:#f2f6ff;border-left:4px solid #2c5cf6;border-radius:8px;padding:24px 28px;margin:28px 0;\">\n<p style=\"margin:0 0 8px;font-size:19px;font-weight:700;color:#152a52;\">Launch your next campaign with Mailrelay<\/p>\n<p style=\"margin:0 0 16px;font-size:16px;line-height:1.5;color:#333;\">Design ads that also work inside your email marketing campaigns.<\/p>\n<a href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=creative-ad-examples\" style=\"display:inline-block;background:#2c5cf6;color:#ffffff;text-decoration:none;font-weight:600;padding:12px 26px;border-radius:6px;\">Try Mailrelay for free<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising is part of our daily lives. Traditional marketing and the widespread use of social media mean we come across ads in almost every medium. \u201cIn such a competitive advertising environment, you need to know your audience very well and apply a strong dose of creativity to stand out from the rest.\u201d You also need [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[],"class_list":["post-94425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Creative Ad Examples and Ideas | Mailrelay<\/title>\n<meta name=\"description\" content=\"Get inspired by 15 creative ad examples: funny ads, slogans, food ads and outdoor campaigns, 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