{"id":94452,"date":"2020-05-12T06:26:16","date_gmt":"2020-05-12T06:26:16","guid":{"rendered":"https:\/\/mailrelay.com\/?p=94452"},"modified":"2026-09-26T07:25:30","modified_gmt":"2026-09-26T07:25:30","slug":"famous-slogans","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/05\/12\/famous-slogans\/","title":{"rendered":"The 10 Most Famous and Original Slogans of All Time"},"content":{"rendered":"\n

When you create a new brand, there are some fundamental elements you need to define, such as the company\u2019s mission, vision and values<\/a>. But you also need an attractive logo and a catchy slogan.<\/p>\n\n\n\n

Of all of them, these last two are what people tend to remember about a company in the long run: the logo<\/a> for obvious reasons, since it\u2019s the brand\u2019s image.<\/p>\n\n\n\n

The slogan, meanwhile, is one of the most appealing elements and can become a brand\u2019s main weapon<\/strong> in its advertising campaigns.<\/p>\n\n\n\n

Leaving the logo aside, in this article I want to talk about why slogans matter, because they aren\u2019t just a phrase a brand comes up with for no reason.<\/p>\n\n\n\n

Not at all. In fact, a slogan has a strong impact on most of a brand\u2019s activities<\/strong>, especially its advertising and marketing campaigns (have you tried using yours in your newsletter<\/a> subject lines?)<\/strong>. And while we\u2019re at it, here at Mailrelay<\/a> I\u2019ll also show you some well-known examples that perfectly prove how important a good slogan is.<\/p>\n\n\n\n\n\n\n

\u00b7 What is a slogan?<\/h2>\n\n\n\n

Dictionaries usually define a slogan along these lines:<\/p>\n\n\n\n

\u201cA short, memorable phrase used in advertising, political campaigns, etc.\u201d<\/em><\/p>\n\n\n\n

But that doesn\u2019t really tell us much. Yes, it\u2019s a short, original phrase often used in ad campaigns, events or even political messaging, but that definition doesn\u2019t explain the whole concept, so let me add a little more.<\/p>\n\n\n\n

A slogan can be a short phrase, even just three or four words, that represents the company or brand<\/strong>: its ideals, mission, vision and so on.<\/p>\n\n\n\n

A slogan can also be seen as a short argument for the company\u2019s benefits, defining its brand and complementing the logo.<\/p>\n\n\n\n

In Spanish, the word is an adaptation of the English \u201cslogan\u201d<\/strong>, and both forms are widely used to refer to a company\u2019s tagline.<\/p>\n\n\n\n

Fun fact: the word \u201cslogan\u201d comes from Scottish Gaelic and means \u201cbattle cry\u201d.<\/p>\n\n\n\n

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Bring your slogan to the inbox<\/p>\n

Use your slogan in your newsletter subject lines and headers and strengthen your brand with every send. Mailrelay\u2019s free account includes up to 80,000 emails a month.<\/p>\nDiscover Mailrelay<\/a>\n<\/div>\n\n\n\n

\"What<\/figure>\n\n\n\n

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\u00b7 What makes a good slogan?<\/h2>\n\n\n\n

There\u2019s no exact formula for creating a slogan, although there are regulations that work more like ethical guardrails.<\/strong><\/p>\n\n\n\n

Ethics aside, a good slogan needs to be eye-catching and powerful<\/strong>, easy to remember and, more importantly, easy to associate with a specific company.<\/p>\n\n\n\n

That\u2019s exactly why slogans are usually short<\/strong>, since short messages are much easier to remember than long sentences<\/strong>, unless the message is so powerful that it sticks in people\u2019s memory regardless of its length.<\/p>\n\n\n\n

Later on, I\u2019ll show you several slogan examples so you get a clearer idea of what these taglines look like.<\/p>\n\n\n\n

\u00b7 Why is a slogan important in your digital marketing strategy?<\/h2>\n\n\n\n

Now that you know what a slogan is, let\u2019s talk about why it matters in your digital marketing strategy, which is much more than you might think at first.<\/p>\n\n\n\n

\u25cf It helps define your brand identity<\/h3>\n\n\n\n

Brand identity is key to marketing. It\u2019s built from different elements, and one of them is the company\u2019s slogan or tagline<\/strong>, as important as its mission, vision and logo.<\/p>\n\n\n\n

A slogan will help you define your brand identity and, even more importantly, show your customers what your brand means to you<\/strong> and what you\u2019re aiming for with it.<\/p>\n\n\n\n

In this respect, it\u2019s as important as the logo.<\/p>\n\n\n\n

\u25cf It boosts the impact of your ad campaigns<\/h3>\n\n\n\n

One reason this kind of short text is so important in a digital marketing strategy is that it can boost the impact your ad campaigns have on your audience.<\/strong><\/p>\n\n\n\n

Creative banners<\/a>, ads, videos and even audio will have more impact and better results just by adding a good slogan.<\/p>\n\n\n\n

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