{"id":94452,"date":"2020-05-12T06:26:16","date_gmt":"2020-05-12T06:26:16","guid":{"rendered":"https:\/\/mailrelay.com\/?p=94452"},"modified":"2026-11-04T09:12:26","modified_gmt":"2026-11-04T09:12:26","slug":"famous-slogans","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/05\/12\/famous-slogans\/","title":{"rendered":"Famous slogans: 40+ brand examples and what makes them work"},"content":{"rendered":"\n

“Just do it”, “I’m lovin’ it”, “Think different” or “Because I’m worth it”. These are some of the most famous slogans in the world.<\/p>\n\n

You recognize them even without seeing the brand.<\/p>\n\n

And that’s exactly what a good slogan aims for: a short phrase that brings an entire brand to mind.<\/p>\n\n

In this article you’ll find more than 40 famous slogans from real brands, with what’s behind each one.<\/p>\n\n

You’ll see the 10 best-known ones explained one by one, plus examples by industry, famous slogans in Spain and formulas for creating your brand’s own.<\/p>\n\n\n

Famous slogans at a glance<\/h2>\n\n

If you’re looking for quick examples, here are the best-known slogans with their brand and what they convey.<\/p>\n\n

Brand<\/th>Slogan<\/th>In Spanish<\/th>What it conveys<\/th><\/tr><\/thead>
Nike<\/td>“Just do it” (1988)<\/td>“Simplemente hazlo”<\/td>Self-improvement and attitude<\/td><\/tr>
McDonald’s<\/td>“I’m lovin’ it” (2003)<\/td>“Me encanta”<\/td>Enjoyment and pleasure<\/td><\/tr>
Apple<\/td>“Think different” (1997)<\/td>“Piensa diferente”<\/td>Creativity and innovation<\/td><\/tr>
L’Or\u00e9al<\/td>“Because I’m worth it” (1973)<\/td>“Porque yo lo valgo” (“Because I’m worth it”)<\/td>Self-esteem<\/td><\/tr>
Mastercard<\/td>“There are some things money can’t buy” (1997)<\/td>“Hay cosas que el dinero no puede comprar” (“There are some things money can’t buy”)<\/td>Emotion over price<\/td><\/tr>
Red Bull<\/td>“Red Bull gives you wings”<\/td>“Red Bull te da alas”<\/td>Energy<\/td><\/tr>
Coca-Cola<\/td>“Open happiness” (2009)<\/td>“Destapa la felicidad”<\/td>Shared joy<\/td><\/tr>
De Beers<\/td>“A diamond is forever” (1947)<\/td>“Un diamante es para siempre”<\/td>Eternal love<\/td><\/tr>
KitKat<\/td>“Have a break, have a KitKat”<\/td>“T\u00f3mate un respiro, t\u00f3mate un KitKat” (“Have a break, have a KitKat”)<\/td>Pause and rest<\/td><\/tr>
Avis<\/td>“We try harder” (1962)<\/td>“Nos esforzamos m\u00e1s”<\/td>The underdog’s service<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Below are the 10 best-known famous slogans, explained in more detail.<\/p>\n\n

What is a slogan<\/h2>\n\n

A slogan is a short, memorable phrase that a brand uses to convey its main idea or benefit.<\/p>\n\n

The Royal Spanish Academy (RAE) defines it as a “brief, original formula used for advertising, political propaganda, etc.”.<\/p>\n\n

The word comes from the English “slogan”, which derives from Scottish Gaelic and meant “battle cry”. The RAE recommends the Spanish spelling “eslogan”.<\/p>\n\n

The difference from a tagline, the types and the steps for creating one are in the glossary entry on what a slogan is<\/a>.<\/p>\n\n

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Get your slogan into the inbox<\/strong><\/p>\n\n\n\n

Use your slogan in your newsletter subject lines and headers, and strengthen your brand with every send. Free Mailrelay account with up to 80,000 emails a month.<\/p>\n\n\n\n

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The 10 most famous slogans and what makes them work<\/h2>\n\n

These are the slogans almost everyone recognizes. Each one works for a different reason.<\/p>\n\n

1. “I’m lovin’ it”, McDonald’s<\/h3>\n\n

McDonald’s current slogan is “I’m lovin’ it”, which in Spain is translated as “Me encanta”.<\/p>\n\n

It was launched in 2003, first in Germany with the version “Ich liebe es”. Since then the chain has used it all over the world.<\/p>\n\n

It works because it doesn’t talk about the burger, but about how the person eating it feels.<\/p>\n\n

It’s short, it’s sung with the famous “ba-da-ba-ba-ba” and it works in any language.<\/p>\n\n

\""I’m<\/figure>\n\n

2. “Just do it”, Nike<\/h3>\n\n

“Just do it” is Nike’s best-known slogan. The agency Wieden+Kennedy created it in 1988.<\/p>\n\n

It’s aimed at people who want to push themselves. It doesn’t sell sneakers, it sells an attitude: stop thinking about it and do it.<\/p>\n\n

That’s why it has gone from being a sports brand’s motto to an everyday phrase.<\/p>\n\n

\""Just<\/figure>\n\n

3. “Think different”, Apple<\/h3>\n\n

“Think different” was Apple’s 1997 campaign, after Steve Jobs returned.<\/p>\n\n

It was also a response to IBM, whose long-standing motto was “Think”.<\/p>\n\n

Apple presented itself as the brand for creative people and those who don’t follow the rules.<\/p>\n\n

Although the company no longer uses it, the idea is still associated with the brand.<\/p>\n\n

\""Think<\/figure>\n\n

4. “Imagination at work”, General Electric<\/h3>\n\n

In 2003, “Imagination at work” replaced General Electric’s classic “We bring good things to life”.<\/p>\n\n

The change aimed to show GE as an innovation and technology company, not just a home appliance maker.<\/p>\n\n

\""Imagination<\/figure>\n\n

5. “Can you hear me now? Good”, Verizon<\/h3>\n\n

“Can you hear me now?<\/p>\n\n

Good” is the slogan US carrier Verizon used to boast about its coverage in the early 2000s.<\/p>\n\n

In its ads, a technician traveled to impossible places repeating the question. It’s a good example of a slogan that shows the benefit instead of telling it.<\/p>\n\n

\""Can<\/figure>\n\n

6. “All the news that’s fit to print”, The New York Times<\/h3>\n\n

“All the news that’s fit to print” has appeared on the front page of The New York Times since 1897.<\/p>\n\n

In an era of sensationalist newspapers, the paper used this phrase to promise rigor. It’s one of the oldest mottos still in use.<\/p>\n\n

\""All<\/figure>\n\n

7. “There are some things money can’t buy”, Mastercard<\/h3>\n\n

Mastercard’s “Priceless” campaign began in 1997. Its ads listed what several things cost and ended with something that was “priceless”.<\/p>\n\n

The closing line was always the same: “There are some things money can’t buy. For everything else, there’s Mastercard”.<\/p>\n\n

It’s a long slogan, but it works because it appeals to emotion, not to the product.<\/p>\n\n

\""There<\/figure>\n\n

8. “Because I’m worth it”, L’Or\u00e9al<\/h3>\n\n

“Because I’m worth it”, known in Spain as “Porque yo lo valgo”, was born in 1973 in the United States.<\/p>\n\n

The brand has adapted it over the years, including to “Porque t\u00fa lo vales” (“Because you’re worth it”).<\/p>\n\n

In four words it says what no cosmetics ad could explain better: taking care of yourself is something you deserve.<\/p>\n\n

\""You’re<\/figure>\n\n

9. “Open happiness”, Coca-Cola<\/h3>\n\n

“Open happiness” was Coca-Cola’s slogan from 2009 to 2016.<\/p>\n\n

Like almost all of the brand’s slogans, it doesn’t talk about the soft drink, but about how it makes you feel.<\/p>\n\n

Coca-Cola has been associating its product with happy moments for decades.<\/p>\n\n

\""Open<\/figure>\n\n

10. “Red Bull gives you wings”<\/h3>\n\n

“Red Bull gives you wings” is one of the most recognized slogans in the beverage world.<\/p>\n\n

A curious fact: in 2014, Red Bull settled a class action lawsuit in the United States over what its advertising promised.<\/p>\n\n

Even so, the brand has kept the slogan.<\/p>\n\n

The idea of going further fits everything it does, from its extreme sports to its events.<\/p>\n\n

\""Gives<\/figure>\n\n

More famous slogans by industry<\/h2>\n\n

Besides the 10 above, here are other slogans from famous brands, grouped by industry.<\/p>\n\n

Food and beverages<\/h3>\n\n
Brand<\/th>Slogan<\/th>In Spanish<\/th><\/tr><\/thead>
KFC<\/td>“Finger lickin’ good”<\/td>“Para chuparse los dedos”<\/td><\/tr>
Burger King<\/td>“Have it your way” (1974)<\/td>“A tu manera”<\/td><\/tr>
M&M’s<\/td>“Melts in your mouth, not in your hand” (1954)<\/td>“Se derrite en tu boca, no en tu mano”<\/td><\/tr>
Pringles<\/td>“Once you pop, you can’t stop”<\/td>“Cuando haces pop, ya no hay stop”<\/td><\/tr>
Lay’s<\/td>“Betcha can’t eat just one”<\/td>“A que no puedes comer solo una”<\/td><\/tr>
Carlsberg<\/td>“Probably the best beer in the world” (1973)<\/td>“Probablemente la mejor cerveza del mundo”<\/td><\/tr>
Nespresso<\/td>“What else?”<\/td>“\u00bfQu\u00e9 m\u00e1s?”<\/td><\/tr>
Subway<\/td>“Eat fresh”<\/td>“Come fresco”<\/td><\/tr>
Wendy’s<\/td>“Where’s the beef?” (1984)<\/td>“\u00bfD\u00f3nde est\u00e1 la carne?”<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Fashion, sports and beauty<\/h3>\n\n
Brand<\/th>Slogan<\/th>In Spanish<\/th><\/tr><\/thead>
Adidas<\/td>“Impossible is nothing” (2004)<\/td>“Imposible es nada”<\/td><\/tr>
Gillette<\/td>“The best a man can get” (1989)<\/td>“Lo mejor para el hombre”<\/td><\/tr>
Maybelline<\/td>“Maybe she’s born with it. Maybe it’s Maybelline”<\/td>“Quiz\u00e1s naci\u00f3 con ello. Quiz\u00e1s es Maybelline”<\/td><\/tr>
Dove<\/td>“Real Beauty” (2004 campaign)<\/td>“Belleza real”<\/td><\/tr>
Old Spice<\/td>“The man your man could smell like” (2010)<\/td>“El hombre al que podr\u00eda oler tu hombre”<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Automotive, technology and services<\/h3>\n\n
Brand<\/th>Slogan<\/th>In Spanish<\/th><\/tr><\/thead>
Audi<\/td>“Vorsprung durch Technik” (1971)<\/td>“A la vanguardia de la t\u00e9cnica”<\/td><\/tr>
BMW<\/td>“\u00bfTe gusta conducir?” (“Do you like driving?”)<\/td>(Spanish version)<\/td><\/tr>
Volkswagen<\/td>“Das Auto” (2007-2015)<\/td>“El coche”<\/td><\/tr>
Mercedes-Benz<\/td>“Das Beste oder nichts” (2010)<\/td>“Lo mejor o nada”<\/td><\/tr>
Volvo<\/td>“Volvo. For life”<\/td>“Volvo. Para toda la vida”<\/td><\/tr>
Intel<\/td>“Intel inside” (1991)<\/td>“Intel dentro”<\/td><\/tr>
Visa<\/td>“Everywhere you want to be”<\/td>“Donde quieras estar”<\/td><\/tr>
FedEx<\/td>“When it absolutely, positively has to be there overnight” (1978)<\/td>“Cuando tiene que llegar s\u00ed o s\u00ed al d\u00eda siguiente”<\/td><\/tr>
Airbnb<\/td>“Belong anywhere” (2014)<\/td>“Si\u00e9ntete en casa en cualquier lugar”<\/td><\/tr>
Disneyland<\/td>“The happiest place on Earth”<\/td>“El lugar m\u00e1s feliz de la Tierra”<\/td><\/tr>
Tesco<\/td>“Every little helps”<\/td>“Cada peque\u00f1o detalle cuenta”<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

The Spanish translations are approximate. Many brands don’t translate their slogan and use it in English all over the world.<\/p>\n\n

Famous slogans in Spain<\/h2>\n\n

Some brands have slogans that have become famous only in Spain. These are among the most memorable.<\/p>\n\n

Brand<\/th>Slogan<\/th><\/tr><\/thead>
IKEA<\/td>“Bienvenido a la rep\u00fablica independiente de tu casa” (“Welcome to the independent republic of your home”)<\/td><\/tr>
El Almendro<\/td>“Vuelve a casa, vuelve por Navidad” (“Come home, come home for Christmas”)<\/td><\/tr>
BMW<\/td>“\u00bfTe gusta conducir?” (“Do you like driving?”)<\/td><\/tr>
Rexona<\/td>“Rexona no te abandona” (“Rexona won’t let you down”)<\/td><\/tr>
Desigual<\/td>“La vida es chula” (“Life is cool”)<\/td><\/tr>
KitKat<\/td>“T\u00f3mate un respiro, t\u00f3mate un KitKat” (“Have a break, have a KitKat”)<\/td><\/tr>
L’Or\u00e9al<\/td>“Porque yo lo valgo” (“Because I’m worth it”)<\/td><\/tr>
Mastercard<\/td>“Hay cosas que el dinero no puede comprar” (“There are some things money can’t buy”)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Notice that several of them use rhyme or rhythm.<\/p>\n\n

It’s one of the techniques that most help people remember a phrase, and you’ll see it in the formulas further down.<\/p>\n\n

What famous slogans have in common<\/h2>\n\n

If you look back at the examples above, you’ll see that famous slogans share several things.<\/p>\n\n