{"id":94452,"date":"2020-05-12T06:26:16","date_gmt":"2020-05-12T06:26:16","guid":{"rendered":"https:\/\/mailrelay.com\/?p=94452"},"modified":"2026-10-07T14:39:00","modified_gmt":"2026-10-07T14:39:00","slug":"famous-slogans","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/05\/12\/famous-slogans\/","title":{"rendered":"The 10 Most Famous and Original Slogans of All Time"},"content":{"rendered":"\n

When a new brand is created, there are some fundamental elements that need to be worked out and defined, such as the company\u2019s mission, vision and values<\/a>, as we already know. But it is also essential to come up with an attractive logo and a catchy slogan.<\/p>\n\n

Of all of these, the last two are the ones people usually recognize a company by in the long run: the logo<\/a> for obvious reasons, since it is the brand\u2019s image.<\/p>\n\n

The slogan, meanwhile, is one of the most appealing elements and can become a brand\u2019s main weapon<\/strong> in its effective advertising campaigns<\/a>.<\/p>\n\n

Leaving the logo aside, in this article I want to talk to you about the importance of the slogan, because it is not just a phrase a brand comes up with for the sake of it and that\u2019s that.<\/p>\n\n

Not at all\u2026 In fact, it has a very strong impact on the vast majority of the brand\u2019s activities<\/strong>, mainly its advertising and Marketing campaigns (have you tried using slogans in your newsletter<\/a> subject lines?)<\/strong>. And while we\u2019re at it, here at Mailrelay<\/a> I\u2019ll also show you some well-known examples that perfectly confirm the importance of having a good slogan.<\/p>\n\n\n

\u00b7 What is a slogan?<\/h2>\n\n

If we turn to the Real Academia Espa\u00f1ola (the official authority on the Spanish language), it gives us the following definition of a slogan:<\/p>\n\n

\u201cA short, original formula used in advertising, political propaganda, etc.\u201d<\/em><\/p>\n\n

But this doesn\u2019t really tell us much about what a slogan is. Yes, it is a short, original formula that we usually use in advertising campaigns, events or even political propaganda, but it is not a definition that explains the whole concept, so I\u2019ll add a little more.<\/p>\n\n

Essentially, a slogan can be a short phrase, even just three or four words long, that represents the company or brand<\/strong>, its ideals, its mission, its vision and so on.<\/p>\n\n

A slogan can also be seen as the persuasive text<\/a> that argues for the company\u2019s benefits, defining its brand and complementing the logo.<\/p>\n\n

The Spanish word \u201ceslogan\u201d is an adaptation of an English word, \u201cslogan<\/strong>\u201d, which is also widely used in Spanish, where both \u201cslogan\u201d and \u201ceslogan\u201d can be used to refer to a company\u2019s motto.<\/p>\n\n

As a fun fact, the word \u201cslogan\u201d comes from Scottish Gaelic and means \u201cbattle cry\u201d.<\/p>\n\n

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Get your slogan into the inbox<\/strong><\/p>\n\n\n\n

Use your slogan in your newsletter subject lines and headers, and strengthen your brand with every send. Free Mailrelay account with up to 80,000 emails a month.<\/p>\n\n\n\n

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Discover Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
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\u00b7 What should a slogan be like?<\/h2>\n\n

There really is no exact way a slogan has to be created, although there are regulations that work more like ethical checks. <\/strong> <\/p>\n\n

Leaving these ethical checks aside, a good slogan needs to be eye-catching and powerful<\/strong>, so that people can remember it easily and, even more importantly, find it easy to associate with a particular company.<\/p>\n\n

It is precisely for these reasons that a slogan is usually short<\/strong>, since short messages are much easier to remember than long sentences<\/strong>, unless, of course, the message is so powerful that it sticks easily in the audience\u2019s memory, no matter how many words it has.<\/p>\n\n

Later on I\u2019ll show you several examples of slogans so you get a clearer idea of what these mottos or phrases look like.<\/p>\n\n

\u00b7 How important is a slogan in your Digital Marketing strategy?<\/h2>\n\n

Now that you know what a slogan is, let\u2019s talk a bit about how important slogans are for your Digital Marketing strategy, which is quite a lot more than you might think at first.<\/p>\n\n

\u25cf It helps define the brand identity<\/h3>\n\n

Brand identity is key to Marketing. It is built from different elements, and one of those elements is precisely the company\u2019s slogan or motto<\/strong>, just as important as its mission, vision and logo.<\/p>\n\n

A slogan will help you define your brand identity and, more importantly, it will help you show your customers what your brand means to you<\/strong>, what you are pursuing in life with it.<\/p>\n\n

In this respect, it is just as important as the logo.<\/p>\n\n

\u25cf It boosts the impact of advertising campaigns<\/h3>\n\n

One of the reasons this kind of short text is so important in a Digital Marketing strategy is that it can boost the impact your advertising campaigns have on your audience. <\/strong> <\/p>\n\n

Creative banners<\/a>, ads, videos and even audio will have a greater impact and better results simply by adding a good slogan to them.<\/p>\n\n

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