{"id":96676,"date":"2020-10-15T07:46:36","date_gmt":"2020-10-15T07:46:36","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/29\/10-tips-to-promote-your-online-store\/"},"modified":"2026-09-29T15:20:26","modified_gmt":"2026-09-29T15:20:26","slug":"10-tips-to-promote-your-online-store","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/10\/15\/10-tips-to-promote-your-online-store\/","title":{"rendered":"10 tips to promote your online store"},"content":{"rendered":"\n

Have you been working for a while on creating an ecommerce<\/strong> site that has finally become a reality? In that case, the next step will be to put into practice different techniques that help you promote your online store<\/strong>.<\/p>\n\n

Only then will you be able to reach your potential customers and make sure that the project you have dedicated so much time to bears fruit and generates revenue.<\/p>\n\n

Today, 72% of Spanish internet users aged 16 to 70 use the internet as a shopping channel, according to data from the 7th Annual eCommerce Study in Spain 2020<\/strong> carried out by Elogia and AB Spain.<\/p>\n\n

Even if you have created a top-quality online store and launched it at one of the sector’s high points, your business won’t succeed unless you follow some tips to promote your online store.<\/p>\n\n

So, if you want all the time and effort you have invested in your project to turn into sales and profits, keep reading and take note of the following tricks to promote your ecommerce<\/strong>.<\/p>\n\n\n

Steps to follow to promote your online store on the internet<\/h2>\n\n

Publishing articles on other websites and registering your ecommerce on Google My Business are just some of the tips you can keep in mind if you have set out to promote your online store.<\/strong><\/p>\n\n

Register your online store on Google My Business<\/h3>\n\n

Google My Business can be defined as a free tool<\/strong> developed to help businesses<\/a> manage and improve their online presence.<\/p>\n\n

To achieve this, Google My Business gives entrepreneurs and business owners the opportunity to publish information about their business on the internet and include contact details, opening hours and customer reviews.<\/strong><\/p>\n\n

This increases the project’s visibility online and lets internet users find the ecommerce more easily when they run an online search.<\/p>\n\n

Google My Business is a free tool and, to use it, all you need is a Google account.<\/p>\n\n

\"Create<\/figure>\n\n

<\/p>\n\n

Image: freepik.com<\/p>\n\n

Create a Corporate Blog<\/h3>\n\n

Starting a blog can also be a great help if promoting your online store has become your main goal.<\/p>\n\n

This way, you can provide valuable information to internet users, gain subscribers and become a true expert and authority in your industry.<\/p>\n\n

Imagine you have set up an ecommerce store selling organic cosmetics. In that case, you could create a blog<\/strong> where you would publish articles with tips for getting the most out of the products, the benefits of natural cosmetics, ways to care for your skin, homemade tricks for your hair\u2026<\/p>\n\n

This kind of content would help you increase traffic to your digital platform<\/strong>, improve your brand image and boost your credibility by offering readers complete, rich, high-quality information.<\/p>\n\n

When choosing the topics for your blog articles, remember how important SEO or search engine optimization<\/strong> is, and choose keywords that have a good search volume and low competition.<\/p>\n\n

To find out which ones are the most suitable for your business without spending a penny, you can use Google’s Keyword Planner.<\/p>\n\n

\"Get<\/figure>\n\n

<\/p>\n\n

Image: freepik.com<\/p>\n\n

Get links from other websites<\/h3>\n\n

Once you have published several articles on your blog, it will be essential to get other websites<\/strong> to link to your site, which, besides improving your ranking, will bring you more visits.<\/p>\n\n

If you want to promote your online store on the internet, it will be essential to receive links from other websites with a high Domain Authority (DA)<\/strong>, that is, ones that search engines consider relevant.<\/p>\n\n

For this, there is nothing better than using platforms for buying and selling sponsored posts, which focus on putting bloggers in touch with companies or brands and are ideal for publishing articles on top-quality sites.<\/p>\n\n

Do guest posting<\/h3>\n\n

Many entrepreneurs who don’t have a budget for buying sponsored articles decide to go for guest posting.<\/strong><\/p>\n\n

It is a very effective content marketing strategy that consists of publishing top-quality articles<\/strong> on other websites that include a link to your store or blog.<\/p>\n\n

This way, the site owner gets valuable content to publish on their website, and the online store owner has the chance to increase their number of external links, promote their business and get more web traffic.<\/p>\n\n

To find blogs that accept guest posts or guest articles<\/strong> you can search the internet for the phrase \u201cblogs that accept guest articles\u201d and contact those in the same industry as your ecommerce.<\/p>\n\n

Send a press release<\/h3>\n\n

Press releases are documents written by communications professionals<\/strong> in order to get the media to cover them.<\/p>\n\n

They usually talk about the launch of new businesses, products or services, although they often also focus on a specific topic that may generate interest among the public and help the business owner or entrepreneur promote their ecommerce through a link to it.<\/p>\n\n

Today, many communications agencies work on sending out press releases and have databases made up of both national and international media outlets<\/strong>.<\/p>\n\n

Post on Facebook<\/h3>\n\n

According to a study by WeAreSocial<\/strong> and Hootsuite<\/strong>, in January 2020 Facebook had around 2.4 billion active users.<\/p>\n\n

That is why it can become a great social network for promoting your online<\/em> store and reaching your target audience.<\/p>\n\n

To achieve your goal, create a Fanpage, complete your profile<\/strong> with all the details about your business, add quality photos, publish interesting content and share other users’ posts.<\/p>\n\n

You can also invite your friends and acquaintances to \u201cLike\u201d the page if you have just launched your ecommerce page on Mark Zuckerberg’s famous social network.<\/p>\n\n

\"Run<\/figure>\n\n

<\/p>\n\n

Run a giveaway<\/h3>\n\n

Getting followers on Facebook isn’t easy and takes a lot of time and effort.<\/p>\n\n

But you can speed up the process by running a contest<\/strong> where you give away one of your products among the users who click the \u201cLike\u201d button on your Fanpage and share the giveaway with their contacts.<\/p>\n\n

Get subscribers<\/h3>\n\n

Adding subscribers day after day is one of the main goals of countless companies on the internet.<\/p>\n\n

Having a large database will let you segment your audience by gender, age or interests and send them emails<\/strong> tailored to their preferences and needs.<\/p>\n\n

If you want to add a subscription form to your online store and easily send email marketing campaigns, remember that with Mailrelay, a free email marketing service<\/a>, you can send up to 80,000 emails per month and manage up to 20,000 contacts for free, as well as access different templates.<\/p>\n\n

Offer a welcome discount<\/h3>\n\n

Offers and discounts tend to grab the attention of consumers, who rarely pass up the chance to buy their favorite products at the best price.<\/p>\n\n

If you want to promote your online store and get subscribers at the same time<\/strong>, offer your potential customers a welcome discount for subscribing to your newsletter.<\/p>\n\n

\"Go<\/figure>\n\n

<\/p>\n\n

Go for Instagram advertising<\/h3>\n\n

The study by WeAreSocial<\/strong> and Hootsuite<\/strong> also showed that, today, Instagram has around a billion active users.<\/strong><\/p>\n\n

However, to promote your online store on this social network through links to your ecommerce, you will need to use ads, since free posts don’t allow you to include links.<\/p>\n\n

But remember that, for your Instagram ads to be effective, it will be essential for your ecommerce to have a responsive design<\/strong> that adapts perfectly to the screens of all devices.<\/p>\n\n

Keep in mind that 38% of commercial transactions<\/strong> in 2018 were made from a mobile phone and that, in 2019, around 60% of Google searches were carried out on a smartphone or tablet, according to the marketing company Search Engine Land.<\/p>\n\n

Conclusion<\/h2>\n\n

When it comes to promoting your online store on the internet, it will be very important to use social media, offer discounts, get subscribers, register your business on Google My Business and publish articles about your ecommerce on other blogs.<\/p>\n\n

Also remember that analyzing, studying and measuring<\/strong> the results of each action you take will be essential to determine whether you are on the right track or whether, on the contrary, you should develop other kinds of strategies that allow you to promote your online store.<\/p>\n\n

To measure your results for free, you can use a powerful and comprehensive tool like Google Analytics.<\/p>\n\n

\"Sara<\/a><\/figure>\n\n

<\/p>\n\n

Combining these actions with a good digital marketing<\/a> strategy will help you attract the ideal customer<\/a> for your store.<\/p>\n","protected":false},"excerpt":{"rendered":"

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