{"id":96698,"date":"2020-07-07T09:23:45","date_gmt":"2020-07-07T09:23:45","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/29\/discount-coupon-popup\/"},"modified":"2026-09-29T16:25:39","modified_gmt":"2026-09-29T16:25:39","slug":"discount-coupon-popup","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/07\/07\/discount-coupon-popup\/","title":{"rendered":"Close more sales with your discount coupon popup"},"content":{"rendered":"<p>Do you use a discount coupon popup? It&#8217;s an effective method, but surely you&#8217;d like to have more sales, right? There are many ways to achieve it.<\/p>\n<p>Let&#8217;s see what you can do, what to look out for and some ideas.<\/p>\n<p>If you still don&#8217;t use popups because people don&#8217;t like them, they&#8217;re annoying, they feel outdated and they get in the way, now is also a good time to try them.<\/p>\n<p>Look, the traffic you bring to your website is there for a reason. If you send traffic with Google Ads, you want people to buy.<\/p>\n<p>If they don&#8217;t buy, you try an exit popup, and if that annoys them, so be it: they hadn&#8217;t bought anyway.<\/p>\n<p>Within limits, of course.<\/p>\n<p>In short, even though visitors may get a little annoyed, if popups bring you sales they can&#8217;t be all that bad, or am I wrong?<\/p>\n<p>Let&#8217;s see &#8230;<\/p>\n\n<h2>\u00b7 First things first<\/h2>\n<p>If you can, use a popup tool that offers plenty of options. In the end, even if it doesn&#8217;t seem like it, that helps.<\/p>\n<p>For example, at Mailrelay we use <strong>Unbounce<\/strong>, which has quite a few options:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27156\" title=\"Popup options\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/06\/opciones-de-popup.jpg\" alt=\"Popup options\" width=\"500\" height=\"517\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/06\/opciones-de-popup.jpg 652w, https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/06\/opciones-de-popup-290x300.jpg 290w, https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/06\/opciones-de-popup-110x114.jpg 110w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>As you can see, there are many <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/03\/12\/alternatives-to-mailrelay\/\" target=\"_blank\" rel=\"noopener\">alternatives<\/a> you can use to adjust how the popups are displayed, and in this way achieve greater effectiveness.<\/p>\n<ul>\n<li><strong>Trigger:<\/strong> when the popup is shown: a few seconds after arriving on the page, when trying to leave, or after scrolling down a percentage of the page.<\/li>\n<li><strong>Frequency:<\/strong> how often it is shown, on every visit, only once, etc.<\/li>\n<\/ul>\n<p>This way you can create different combinations, such as showing it on every visit when the visitor tries to leave, or on the first visit when they arrive and on later visits when they leave, whatever you see fit.<\/p>\n<p>Keep in mind that these variations are necessary:<\/p>\n<ul>\n<li>At different moments the popup can achieve better or worse conversions<\/li>\n<li>We can use different texts or copy to see which one works best<\/li>\n<\/ul>\n<p>Consider that your contacts are very likely to come back over several visits; if we only show them the popup on the first visit, we will miss opportunities. But if we show the same message over and over on every visit, they will most likely just ignore it.<\/p>\n<p>It works better to have a strategy with several popups that load at different moments and use different texts.<\/p>\n<h3>\u25ba Maximizing lead capture with your discount coupon popup is one way to increase your results<\/h3>\n<p>You have to make the most of your traffic.<\/p>\n<p>If for whatever reason you can&#8217;t use a popup that has all these options, don&#8217;t worry. In that case, use a popup that is shown on every visit when the visitor goes to close the tab, and change its text every so often, for example every 15 days.<\/p>\n<p>It&#8217;s not the same, but it can work as an alternative.<\/p>\n<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-de-ventas.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13773\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-de-ventas.png\" alt=\"What is a sales funnel\" width=\"630\" height=\"340\"><\/a><\/p>\n<h2>\u00b7 What is your competition doing?<\/h2>\n<p>When it comes to ads, sales pages, popups and so on, it&#8217;s always a good idea to take a look at what your competitors are doing.<\/p>\n<p>Not to copy them (although if they&#8217;re doing it very well, maybe)<\/p>\n<p>But to find out what they offer and prepare alternatives or differentiating offers.<\/p>\n<p>With discount coupons, you have to consider that one of the main factors for the customer is price. And so they won&#8217;t buy the first product or service they come across; they will look for comparisons and study the different alternatives.<\/p>\n<p>Since they&#8217;re quite likely to do that, it&#8217;s worth getting to know your competitors too and seeing what they are doing.<\/p>\n<h3>\u25ba Look at customer reviews too<\/h3>\n<p>Perhaps most reviews won&#8217;t add much, and will all be along the lines of &#8220;on-time delivery&#8221;, &#8220;good quality&#8221;, etc.<\/p>\n<p>These reviews on their own won&#8217;t be of much help, because all customers expect that kind of thing, and even if they mention it in a review, it adds nothing in a popup or an ad, since it&#8217;s taken for granted that the product will be delivered on time and be of good quality.<\/p>\n<p>Otherwise they wouldn&#8217;t buy it.<\/p>\n<p>But by digging a little you may be able to find other aspects that customers value positively and that you can make the most of.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16571 size-full\" title=\"With a discount coupon popup, price is a main interest for the customer\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/cupones-descuento.png\" alt=\"With a discount coupon popup, price is a main interest for the customer\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/cupones-descuento.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/cupones-descuento-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/cupones-descuento-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 With a discount coupon popup, price is a main interest for the customer<\/h2>\n<p>Perhaps not in every case, but we can assume that if they sign up through your discount popup, it&#8217;s because price is a factor they consider.<\/p>\n<p><strong>And that they would prefer to pay less.<\/strong><\/p>\n<p>The reasons can be varied, of course:<\/p>\n<ul>\n<li>Saving on the product to make it more affordable<\/li>\n<li>Being able to buy a larger quantity of the product, or a higher-quality product<\/li>\n<li>Reducing the perceived risk with an unknown supplier, in case something goes wrong<\/li>\n<li>Justifying an impulse purchase thanks to a lower cost than usual<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>All of these are related to price, but depending on the type of product some reasons will carry more weight than others, and the popups themselves can help you find out by using different texts in your offers.<\/p>\n<h3>\u25ba What type of discount suits you best? What type of discount to offer?<\/h3>\n<p>This is another factor worth studying closely:<\/p>\n<ul>\n<li>Would the customer buy the product, but shipping costs put them off? You can try a discount that waives the shipping costs<\/li>\n<li>Perhaps they&#8217;d prefer a discount that trims the price a little on a first purchase?<\/li>\n<li>Or might they like a bigger discount on a larger purchase?<\/li>\n<\/ul>\n<p>As you can see, these are different situations and different discounts: on one hand, waiving shipping costs, whatever the order; on the other, reducing the price a little; and finally, reducing the price on a big purchase.<\/p>\n<p>It will also depend on the product you sell.<\/p>\n<p>For example, if it&#8217;s a product that could be bought in a local store, paying shipping costs may look negative in the customer&#8217;s eyes.<\/p>\n<p><strong>Your product will have other benefits, but that is where the objection lies.<\/strong><\/p>\n<p>If you think a discount would close the sale, choose the best type of discount.<\/p>\n<div class=\"mr-legacy-box\">\n<div class=\"mr-legacy-box-title\">There are even businesses<\/div>\n<div class=\"mr-legacy-box-text\">that offer a discount on the second purchase. Not on the first. This is another strategy you can look into.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14172 size-full\" title=\"How can we prepare the coupon delivery email so it generates more sales?\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/mailing.png\" alt=\"How can we prepare the coupon delivery email so it generates more sales?\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/mailing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/mailing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/mailing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 How can we prepare the coupon delivery email so it generates more sales?<\/h2>\n<p>As we have seen so far, in many cases we will be facing a price objection.<\/p>\n<p>We can then write our email to &#8220;defeat&#8221; this objection, for example:<\/p>\n<div class=\"mr-legacy-box\">\n<div class=\"mr-legacy-box-title\">Template for a price objection<\/div>\n<div class=\"mr-legacy-box-text\">\n<p>&#8220;<span style=\"color: #ff6600;\"><strong style=\"color: #ff6600;\">[ Add a review \/ testimonial from another customer. One and a half or two lines at most; the more natural the language, the better. Keep the quotation marks ]<\/strong><\/span>&#8221;<\/p>\n<p>This is a real review from someone who tried our <strong style=\"color: #ff6600;\">[ product or service ]<\/strong> at their own pace, and when they saw that everything was as expected, they wrote to thank us.<\/p>\n<p>I want you to try <strong style=\"color: #ff6600;\">[ product or service ]<\/strong> so you can see that it is <strong style=\"color: #ff6600;\">[ the best alternative, option, way to solve problem X ] <\/strong> <\/p>\n<p>I have thought a lot about <strong style=\"color: #ff6600;\">[ your specific case, your specific need ]<\/strong> and the <strong style=\"color: #ff6600;\">[ risk involved \/ lost opportunity \/ feeling for the customer ] <\/strong> <\/p>\n<p><strong style=\"color: #ff6600;\">[ The X % \/ X \u20ac discount ]<\/strong> lets you buy <strong style=\"color: #ff6600;\">[ product or service ] <\/strong>on the best terms.<\/p>\n<p>It&#8217;s the same product that is available on the website, only the price is lower so that <strong style=\"color: #ff6600;\">[ what does the customer get with the product ] <\/strong>today:<\/p>\n<p><strong style=\"color: #ff6600;\">[ Description of the product, focused on the problem it solves ]  <\/strong><\/p>\n<p>Are you going to be left wondering?<\/p>\n<p>Now you can <strong style=\"color: #ff6600;\">[ solve the problem \/ enjoy the product ]<\/strong> without risk or <strong style=\"color: #ff6600;\">[ major friction: spending a lot of money \/ investing a lot of time \/ risking X ] <\/strong> <\/p>\n<p>Above you have the link to the product; on the website you will find all the details and a simple purchase process.<\/p>\n<p>If you have any questions, call us at <strong style=\"color: #ff6600;\">[ phone number ]<\/strong>.<\/p>\n<p><strong style=\"color: #ff6600;\">[ Delivery time and method for the product ]<\/strong><\/p>\n<\/div>\n<\/div>\n<p>This email can serve as a base or initial idea; it needs quite a bit of editing, of course.<\/p>\n<p>The important thing is to make it clear that the discount creates an unbeatable option for solving the customer&#8217;s need, and that it serves to reduce the risks they may be perceiving.<\/p>\n<h3>\u25ba Not enough?<\/h3>\n<p>It&#8217;s always a good idea to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/25\/email-marketing-20-key-statistics\/\" target=\"_blank\" rel=\"noopener\">study the statistics<\/a> and analyze the results.<\/p>\n<p><strong>And if these aren&#8217;t good, you can always add a lower-priced product to the email.<\/strong><\/p>\n<p>After all, if contacts come in through a discount coupon popup, they may value price above other aspects. In that case, try adding one of the products you sell at an even lower price and see whether it improves.<\/p>\n<p>Later on you may be able to run up-selling campaigns, once the customer has tried and used your services.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18286 size-full\" title=\"Not everything is about discounts, of course\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/correo-masivo.png\" alt=\"Not everything is about discounts, of course\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/correo-masivo.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/correo-masivo-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/correo-masivo-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>\u00b7 Not everything is about discounts, of course<\/h2>\n<p>There are many more objections in the buying process besides price.<\/p>\n<p>However, if the contact signed up from your discount popup, it&#8217;s very likely that price is the deciding factor.<\/p>\n<p>Offer the right discount, reduce the price objection, show the product&#8217;s benefits for the problem or need in question, and watch the results.<\/p>\n<p>This is a widely used strategy, and when done well, for example with a template similar to the one we saw above, it can give you very good sales results.<\/p>\n<p>From there, we would go on to send <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/07\/25\/free-bulk-email-sending\/\" target=\"_blank\" rel=\"noopener\">mass mailings the usual way<\/a>.<\/p>\n<p>This type of discount works especially well combined with other automated emails: find out how the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/abandoned-cart-email\/\">abandoned cart email<\/a> works, and if you&#8217;re looking for more ideas to plan your offers, you will find more resources in <a href=\"https:\/\/mailrelay.com\/en\/blog\/2016\/05\/25\/how-to-plan-promotions-and-special-discounts\/\">effective strategies for planning promotions and discounts<\/a>.<\/p>\n<p><a href=\"https:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13871\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"Jose Argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you use a discount coupon popup? It&#8217;s an effective method, but surely you&#8217;d like to have more sales, right? There are many ways to achieve it. Let&#8217;s see what you can do, what to look out for and some ideas. If you still don&#8217;t use popups because people don&#8217;t like them, they&#8217;re annoying, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[814],"tags":[],"class_list":["post-96698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25ba Discount Sales Popups: Close More Sales | Mailrelay<\/title>\n<meta name=\"description\" content=\"Boost your sales with a discount coupon popup! \ud83d\udcb0\ud83d\udca5 Discover the best strategies to get more sales in your online store. \ud83d\udecd\ufe0f\u2728\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/07\/07\/discount-coupon-popup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25ba Discount Sales Popups: Close More Sales | Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Boost your sales with a discount coupon popup! 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