{"id":96738,"date":"2019-10-01T07:30:51","date_gmt":"2019-10-01T07:30:51","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/29\/how-to-run-instagram-giveaways-or-contests-examples\/"},"modified":"2026-09-29T17:06:51","modified_gmt":"2026-09-29T17:06:51","slug":"how-to-run-instagram-giveaways-or-contests-examples","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2019\/10\/01\/how-to-run-instagram-giveaways-or-contests-examples\/","title":{"rendered":"How to run giveaways or contests on Instagram [EXAMPLES]"},"content":{"rendered":"

Do you want to know how to run a contest or giveaway on Instagram?<\/strong> Do you know the different types of giveaways out there? Nowadays, an Instagram marketing strategy based on giveaways or contests has a huge impact on your brand or business.<\/p>\n

Accounts that dare to run a contest or giveaway on Instagram gain followers 70% faster than those that don’t run any.<\/p>\n

So, even if you know all the types of advertising<\/a> or most organic marketing strategies, you shouldn’t overlook this kind of strategy to give your brand a boost and make it more visible to the world.<\/p>\n

Are you ready to learn how to run a giveaway or contest on Instagram?<\/p>\n

Let’s get started!<\/p>\n\n

\u00b7 Giveaways or contests: what’s the difference?<\/h2>\n

Is a giveaway the same as a contest? Although we often confuse them as synonyms and use both terms interchangeably to promote something on social media, regardless of its purpose, I have to tell you that there is a big difference between the two.<\/p>\n

Whether you want to run a giveaway or contest on Instagram or on another social network, before getting into the subject you need to be very clear about the difference between these two concepts.<\/p>\n

To that end, I’m going to explain what each of these terms means so that you understand the difference between them:<\/p>\n

\u25ba Giveaway<\/h3>\n

– Giveaway:<\/strong> To get straight to the point, a giveaway is any kind of promotional activity where the winner is chosen at random.<\/p>\n

An example of a giveaway would be naming as the winner any of the people who follow your Instagram account, or any user who mentions you in their Story or makes a post with a specific hashtag created to pick a winner at random.<\/p>\n

\u25ba Contest<\/h3>\n

– Contest:<\/strong> A contest is already a competition where the winner or winners are chosen based on the skills, talent, creativity\u2026 that you specify so that they can qualify for the prize.<\/p>\n

An example of a contest would be posting an original photo on Instagram related to the theme you have chosen, and the one that gets the most votes or the best rating from you or a jury wins the contest.<\/p>\n

\"Types<\/p>\n

\u00b7 Types of giveaways on Instagram<\/h2>\n

Now that the concepts I explained earlier are clear, let’s look at the types of giveaways you can run on the photo-sharing social network to choose a winner.<\/p>\n

\u25ba Instagram comment giveaway<\/h3>\n

To have a chance of winning the prize, participants have to comment on the giveaway post so that their entry is recorded.<\/p>\n

For this type of giveaway to go viral and reach a larger number of potential participants, many brands ask you to tag or mention a certain number of users who might like the prize being given away.<\/p>\n

This way, your giveaway post will reach beyond your followers.<\/p>\n

\u25ba Instagram Stories giveaway<\/h3>\n

It’s a less common method but a very effective one, since Stories on Instagram<\/a> are very popular among users of that social network.<\/p>\n

The most popular way to run this type of giveaway is to ask participants to share your post in their Instagram Stories and mention you, so that the participants’ followers know where the giveaway comes from.<\/p>\n

Another method I’ve also seen, although I recommend it less, is that you, as the giveaway administrator, post to your Stories the image you want participants to share, and they have to take a screenshot and post it to their own Stories.<\/p>\n

I recommend this last method less because you’re forcing users to take more steps to enter, and when people are on social media they want as few complications as possible.<\/p>\n

\"Instagram<\/p>\n

\u25ba Instagram hashtag giveaway<\/h3>\n

In this type of giveaway, you ask potential participants to make a post, either on their Instagram feed or in their Stories, with a specific hashtag, either your brand’s or one made up for the contest itself.<\/p>\n

With this type of giveaway, since the # is new for the occasion, you can easily gather everyone who took part with the hashtag you mentioned and check whether they meet the rest of the giveaway’s requirements.<\/p>\n

\u25ba Instagram giveaway between brands<\/h3>\n

This type of giveaway can be very powerful and beneficial for both brands and followers if it’s done correctly.<\/p>\n

Here, two or more brands collaborate with each other to promote a giveaway.<\/p>\n

One of the most widely used methods on Instagram is to ask people to follow all the brands taking part in the giveaway. This way, users get the chance to discover a brand, and the company gets the chance to win over the followers it gains during the giveaway and, if it does it well, keep them once the giveaway is over.<\/p>\n

\u25ba Promoted Instagram giveaways<\/h3>\n

This last (and not least) type of giveaway consists of running Instagram advertising<\/a> for the giveaway you want to promote.<\/p>\n

It’s the only one that requires you to spend money, no matter what, if you want to run this type of giveaway on Instagram.<\/p>\n

Its advantages are that you’ll reach a targeted audience, so the chances that they’ll want to take part in your giveaway are higher, since you’ll have defined which kind of audience will be most interested in entering to win your product or service.<\/p>\n

Another advantage of this type of post is that you’ll reach high-quality potential followers because, let’s be honest, we often follow accounts for their giveaways but unfollow them practically the moment they end.<\/p>\n

\"How<\/p>\n

\u00b7 How to run a free or paid giveaway on Instagram<\/h2>\n

Here I’m going to walk you through a series of steps to follow to run a successful contest or giveaway on Instagram.<\/p>\n

1.- What is the goal of the contest or giveaway?<\/h3>\n

This is the first question you need to answer: you need to know what purpose or aim you want to set when choosing your contest or giveaway.<\/p>\n

Here are some possibilities you can consider to answer this question:<\/p>\n

    \n
  1. You’re doing this activity because you want to improve or increase your community’s loyalty.<\/li>\n
  2. You want to spread the word about your new product or service as quickly as possible without resorting to paid advertising methods.<\/li>\n
  3. You want to increase the visibility<\/a> of your business or brand.<\/li>\n
  4. You want to increase your number of followers, but not in just any way: you want them to be quality followers.<\/li>\n<\/ol>\n

    2.- Are you clear on which type of contest or giveaway you’re going to run?<\/h3>\n

    As you saw earlier, there are several types of giveaways you can run on Instagram, and they can be adapted depending on the goal of your marketing strategy.<\/p>\n

    As a reminder, the types of giveaways you can run, as I mentioned earlier, are the following:<\/p>\n

      \n
    1. Giveaway through comments.<\/li>\n
    2. Giveaway through Stories.<\/li>\n
    3. Giveaway through hashtag.<\/li>\n
    4. Giveaway between brands.<\/li>\n
    5. Promoted giveaways.<\/li>\n<\/ol>\n

      \"Are<\/p>\n

      3.- Share the rules.<\/h3>\n

      We’ll go into this section in more depth later, but you need to make the rules very clear so that there are no confusions or misunderstandings among participants.<\/p>\n

      I recommend keeping the rules as short and brief as possible; if you turn this section into a complex process, some users may decide not to take part in your Instagram giveaway or contest.<\/p>\n

      4.- Choose a relevant prize.<\/h3>\n

      Don’t just pick any prize lightly. If you want your contest to succeed and bring you benefits, such as gaining quality followers, you need to think carefully about which prize you’re going to offer.<\/p>\n

      Let’s say you own a clothing store and the prize for your giveaway or contest is an iPhone or iPad. It’s certainly a very juicy prize, but you won’t be attracting your target audience.<\/p>\n

      However, if you offer a product related to your brand, the people who sign up for your promotion will be quality participants, since you’ll be offering something in your niche that they’re interested in getting.<\/p>\n

      \"Example<\/a><\/p>\n

      5.- The image you share in the giveaway post<\/h3>\n

      Make sure it looks professional and attractive. If you don’t have advanced design skills, you can use free apps that will help you get a good result, such as Canva.<\/p>\n

      6.- If the image is important, so are the organization and structure of the post’s text<\/h3>\n

      Use short paragraphs, use line breaks, use capital letters to highlight important parts of the giveaway or contest description, and make sure the legal parts I mentioned earlier are clearly stated\u2026<\/p>\n

      \"It's<\/p>\n

      7.- It’s time to publish the giveaway or contest.<\/h3>\n

      Once you’ve completed all the previous steps, it’s time to give it as much reach as possible. For that, I’ll give you a few quick tips so you can start off in the best possible way:<\/p>\n

        \n
      1. Proofread the text and check that it has a good structure and design<\/a>. If possible, show it to a family member or friend to get their opinion on whether they understood it well.<\/li>\n
      2. Check that the image design meets Instagram’s official dimensions<\/a> so that it displays correctly.<\/li>\n
      3. Use Stories to promote your giveaway, since it’s one more free way to spread the word on Instagram.<\/li>\n
      4. On your business account, check which days and hours of the week the users in your community are most active on the network, to get a greater impact.<\/li>\n<\/ol>\n

        8.- Be grateful and look after participants during the giveaway.<\/h3>\n
          \n
        1. Once you launch the giveaway or contest, the work isn’t over: you need to make sure everything goes as planned and that people are taking part correctly.<\/li>\n
        2. Thank people for taking part, whether by commenting or by giving a \u201clike\u201d to their comment.<\/li>\n
        3. If you see that someone took part incorrectly, you can send them a private message telling them their entry wasn’t done properly and explain why; they’ll surely thank you for it.<\/li>\n<\/ol>\n

          \"It's<\/p>\n

          9.- It’s time for the winner.<\/h3>\n

          At this point you need to be as honest and professional as possible. You must show that the result was reached in accordance with the rules set for the giveaway or contest.<\/p>\n

          You can announce the winner’s name in the comments section of the giveaway post itself by mentioning the person, create a new post announcing the winner’s name, or create a Story where you cheerfully and enthusiastically mention the winner’s account.<\/p>\n

          You should also leave a message thanking everyone who took the trouble to take part.<\/p>\n

          10. Measure, measure and measure again.<\/h3>\n

          The giveaway is over for participants, but you still have an important job left, which is to find out what percentage of success your contest or giveaway had according to the metrics you set at the time.<\/p>\n

          Did you achieve the purpose you wanted? Did it exceed your expectations? For this you have professional tools such as Metricool, or Instagram itself, although the latter will give you less data about the giveaway.<\/p>\n

          \"Legal<\/a><\/p>\n

          \u00b7 Legal terms for an Instagram giveaway or contest<\/h2>\n

          Instagram is aware that these kinds of activities take place on the social network, so it has a set of rules and conduct guidelines that you must follow, available through this link<\/a>.<\/p>\n

          Some of the points you must follow are:<\/p>\n

            \n
          1. You must ensure that the giveaway or contest operates legally.<\/li>\n
          2. You may not tag people in photos they don’t appear in.<\/li>\n
          3. You must acknowledge that the giveaway or contest is not endorsed or administered by Instagram.<\/li>\n
          4. Instagram bears no liability of any kind for the giveaway or contest.<\/li>\n
          5. Instagram offers no help in administering the promotion of the contest or giveaway.<\/li>\n
          6. You are fully responsible for running your Instagram contest or giveaway, and you do so at your own risk.<\/li>\n<\/ol>\n

            \u00b7 Apps for running free and paid giveaways on Instagram<\/h2>\n

            When you want to run a giveaway, there are many tools that let you do it.<\/p>\n

            Below I’ll mention some of the best known for this type of activity.<\/p>\n

            \u25ba Easy promos<\/h3>\n

            Paid tool where you can automatically import the giveaway’s comments, filter by number of mentions, and pick the winner and a substitute in case the winner doesn’t respond to you\u2026<\/p>\n

            If you want more information about this tool, click here<\/a>.<\/p>\n

            \u25ba Cooltabs<\/h3>\n

            Paid tool that offers a free trial period. This tool lets you store data and download reports.<\/p>\n

            Another of its features is that you can run giveaways where participants use a specific #, mention other people or comment on a post.<\/p>\n

            For more information about this tool, click here<\/a>.<\/p>\n

            \u25ba Alazar<\/h3>\n

            It’s a tool that picks the name or number of the winner at random.<\/p>\n

            It’s fine for small giveaways, since it doesn’t allow you to enter more than 100 people.<\/p>\n

            Another drawback of this app is that it doesn’t generate any kind of certificate for the winner.<\/p>\n

            More information on their website<\/a>.<\/p>\n

            \u25ba CommentPicker<\/h3>\n

            This tool picks random winners, but to do so you have to log in with your Instagram account and enter the URL so that it can give you the winner’s name.<\/p>\n

            To access this tool, click here<\/a>.<\/p>\n

            \u25ba Sortea2<\/h3>\n

            An app with both a free and a paid version; the paid version includes a certificate for the winner.<\/p>\n

            The winner’s result can be shared online or on social media through the platform.<\/p>\n

            For more information, click here<\/a>.<\/p>\n

            \u25ba AppSorteos<\/h3>\n

            A simple, free app where you only have to enter the URL of the Instagram giveaway post and the number of winners.<\/p>\n

            Once that’s done, the tool gives you the name of the winner at random, plus substitutes in case the winner doesn’t respond.<\/p>\n

            You can find out more about this tool by clicking here<\/a>.<\/p>\n

            \u00b7 Ideas for running perfect contests on Instagram<\/h2>\n

            I love this section of the article because it’s one of those where I can help you the most: after all, who doesn’t draw a blank at times when doing something new they’re not used to?<\/p>\n

            That’s why I’m bringing you a series of ideas for running contests on Instagram that I hope will help you.<\/p>\n

            1. Tag your followers: this idea is easy to apply to your contest. What you need to ask is that your followers mention other people in the comments section of the giveaway post so that it can reach more people.<\/p>\n

            It’s ideal for improving the giveaway’s reach, since you’ll reach people beyond your own community.<\/p>\n

            \"Ideas<\/p>\n

            2. Like to win: The requirement of this idea is that your followers have to like the contest post to have a chance of winning.<\/p>\n

            This way Instagram understands that it’s a post of interest to your audience, and what you’ll achieve is that it’s shown to a larger number of followers.<\/p>\n

            If you want to increase your number of followers, you can also ask them to follow your profile as a requirement to enter the contest.<\/p>\n

            3. The challenge: This unusual idea generates interaction in the form of comments on the contest post.<\/p>\n

            You can propose an easy challenge to complete, and whoever manages to complete it will be the winner.<\/p>\n

            Forget about difficult challenges: the simpler, the better, and the more likely the giveaway is to succeed in terms of number of participants.<\/p>\n

            \"Ideas<\/p>\n

            4. Comment contest: The fun part of this type of giveaway is that you ask participants to write the funniest or most original comment about the image you show for the giveaway.<\/p>\n

            The winner will be the one whose comment gets the most likes.<\/p>\n

            5. Voting contest: Here you demand more effort from your community to take part, so I recommend running this type of contest only if you have a loyal community.<\/p>\n

            The aim of this type of contest is that you ask your community to upload content with a specific #. You’ll also ask them to tag themselves in your original post.<\/p>\n

            After that, they have to search for that # and vote for the one they liked most, and the one with the most votes will be the winner of the contest.<\/p>\n

            \"Photo<\/p>\n

            6. Photo contest: We’re talking about the queen of photo-sharing social networks, right? So this type of contest is synonymous with success, or at least it should be.<\/p>\n

            Here we ask users to take a photo with one of your brand’s products and promote it on their account with a specific hashtag that you’ve indicated beforehand, so that you can keep track of the posts being made for the contest.<\/p>\n

            7. Choose a prize in line with your brand: The way to gain quality followers when running a contest on Instagram is for the prize to match or be identified with your brand.<\/p>\n

            For example, if you have a beauty store, the ideal thing would be to give away beauty products; that way you’re attracting people who are interested in those products, so the chances that they stay on your account after the contest are higher than if you offer a product that has nothing to do with your niche.<\/p>\n

            \u00b7 Examples of Instagram giveaways<\/h2>\n

            Alright, at this point, if you’re lacking some inspiration, I’m going to show you a series of giveaways that work very well and meet all the characteristics described above.<\/p>\n

            Let’s take a look!<\/p>\n

            \"Examples<\/p>\n

            \u00b7 Conclusion.<\/h2>\n

            As you can see, wanting to know how to run a giveaway or contest on Instagram is a task that takes time in terms of planning and execution, but putting these guidelines into practice will make things much easier and help your contest or giveaway be a complete success.<\/p>\n

            Did you like the article? Would you add any other tip or step?<\/p>\n

            See you in the comments.<\/p>\n

            This format works so well because it relies on social norms<\/a>: the more participants people see, the more they want to join in.<\/p>\n

            \"Alejandro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            Do you want to know how to run a contest or giveaway on Instagram? Do you know the different types of giveaways out there? Nowadays, an Instagram marketing strategy based on giveaways or contests has a huge impact on your brand or business. Accounts that dare to run a contest or giveaway on Instagram gain […]<\/p>\n","protected":false},"author":1,"featured_media":40200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[581,859],"tags":[],"class_list":["post-96738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","category-social-media-and-community-management"],"yoast_head":"\n\ud83e\udd47 Instagram Contests and Giveaways: Step by Step [Examples]<\/title>\n<meta name=\"description\" content=\"Run free or paid Instagram giveaways of different types, step by step, with Mailrelay's article\u2705 6 exclusive tools you need to know \u25ba\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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