{"id":96790,"date":"2019-07-03T06:25:05","date_gmt":"2019-07-03T06:25:05","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/29\/bounce-rates\/"},"modified":"2026-10-07T19:01:36","modified_gmt":"2026-10-07T19:01:36","slug":"bounce-rates","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2019\/07\/03\/bounce-rates\/","title":{"rendered":"What Is Bounce Rate and How Can You Improve It on a Blog?"},"content":{"rendered":"\n

Bounce rate<\/strong> is one of the biggest concerns for many bloggers, and they want to find a solution to this problem.<\/p>\n\n

If this is something that worries you and you want effective solutions, I’ll help you in this post.<\/p>\n\n

When you have a blog, there are a lot of things to keep in mind.<\/p>\n\n

First of all, SEO, because it gives you organic visibility without spending money on advertising, which is appealing because it saves you costs.<\/p>\n\n

But another fundamental aspect to keep firmly in mind is user behavior<\/strong>, since it’s a clear indicator of the interest that an article, and the blog in general, generates.<\/p>\n\n

What really matters when it comes to ranking a blog is that users stay on the site as long as possible.<\/p>\n\n

That’s why you need to add internal links, videos or podcasts<\/strong> so users stay on the page longer.<\/p>\n\n

However, even if you often use this approach, which Google itself recommends to increase audience retention, when you check Google Analytics you may still see a high bounce rate.<\/p>\n\n

And in practical terms, this is harmful, although it doesn’t have to be decisive.<\/p>\n\n

It’s a fairly complex topic and, to get right into the subject, it’s best to start from the beginning.<\/p>\n\n\n

\u00b7 What is bounce rate?<\/h2>\n\n

Bounce rate is a metric that shows how long users stay on a blog.<\/strong><\/p>\n\n

If, for example, someone comes to your site, reads a single piece of content and leaves, they’re counted as a bounce.<\/p>\n\n

In other words, if many users do the same, you’ll have a high bounce rate.<\/strong><\/p>\n\n

However, if most visitors land on one of your articles and then move on to other posts thanks to your internal links, then you’ll have a low bounce rate.<\/strong><\/p>\n\n

\u00b7 Is a high bounce rate really harmful?<\/h2>\n\n

At first glance, a high bounce rate is obviously harmful. However, there are nuances.<\/p>\n\n

The thing is, a high bounce rate has several causes, and in many cases it isn’t harmful at all: you’ve simply met the user’s goal.<\/p>\n\n

Let’s set the scene\u2026<\/p>\n\n

Suppose you have an informational article. A user lands on it because the information interests them, reads it, feels satisfied and leaves your website because they’ve already achieved their goal.<\/p>\n\n

The problem is that, since they haven’t read other posts on your blog, it’s recorded as a bounce, but is that really what it is? No.<\/p>\n\n

You’ve met the user’s expectations and your job with them is done, but the stats will show a negative percentage.<\/p>\n\n

How is that possible?<\/strong> Well, because in this context Google treats all of these users the same: the one who lands on your blog by mistake, the one who didn’t like your content, and the one you’ve satisfied, because the time on site is low.<\/p>\n\n

So, if you meet the goal, even though their time on the blog is short, will your search rankings be worse? Obviously not.<\/p>\n\n

Google sends your bounce rate soaring, but it knows perfectly well that the user was satisfied.<\/p>\n\n

And so, you’ll have good search rankings<\/a>.<\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

\u00b7 Examples of users who spend little time on a blog that ranks on Google<\/h2>\n\n

As I always say, theory is great, but practice is much better.<\/p>\n\n

For that, I want to give you two examples from my own blog<\/strong> so you can see it with your own eyes.<\/p>\n\n

\u25ba Example 1<\/h3>\n\n

Let’s start with my post \u201cHow Much Does YouTube Pay per View?<\/a>\u201d, and take a look at its stats in Google Analytics:<\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

The average time users spend on this article is 48 seconds, with a bounce rate of 25.59%.<\/strong><\/p>\n\n

The time users spend is relatively low, so it should rank poorly, right?<\/p>\n\n

Yet it’s in the top 2 on Google<\/strong>.<\/p>\n\n

But that’s not all: Google ranks my article above the rest, look at the screenshot:<\/strong><\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

Do you see it? Little time on the page, but the best possible ranking.<\/p>\n\n

\u25ba Example 2<\/h3>\n\n

The second example I want to give you is my article \u201cWhat Is Creative Copy?<\/a>\u201d.<\/p>\n\n

Well, this is a totally different case. Let’s look at its stats:<\/strong><\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

The average time users spend is 02:43 minutes, with a bounce rate of 30%.<\/p>\n\n

Users stay longer, but the bounce rate is 5% higher. Is the ranking better than in the previous case?<\/p>\n\n

Let’s find out with two screenshots. The first one is for the keyword creative copy and the other one for just copy:<\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

As you can see, in the first example I’m #1 on Google<\/strong> and, in the second, I’m third (although on SEMrush I show up in second place).<\/p>\n\n

And I wonder, is there any difference between the two articles? The truth is, no. In both cases I’ve met the user’s needs.<\/p>\n\n

\"bounce<\/figure>\n\n

<\/p>\n\n

\u00b7 Example of an article with a high bounce rate that can actually be harmful<\/h2>\n\n

On all blogs<\/a>, there are certain articles that can be very negative and you need to keep an eye on them, although if you have more than 600 articles like me, things get a little more complicated.<\/p>\n\n

I have one article in particular with 0 seconds of average time on the page and a 100% bounce rate.<\/p>\n\n

A ticking time bomb, basically.<\/p>\n\n

This is the post:<\/strong><\/p>\n\n

\"high<\/figure>\n\n

<\/p>\n\n

Unbelievable, right?<\/p>\n\n

What should I do in this case?<\/strong><\/p>\n\n

    \n
  1. Delete the article, because it’s not a text meant to rank and it could hurt me<\/li>\n\n\n\n
  2. Update the article (it’s about 5 years old)<\/li>\n\n\n\n
  3. Find out why users don’t even bother to read it<\/li>\n<\/ol>\n\n

    So far I haven’t done anything, but I’ll get to it very soon.<\/p>\n\n

    All I wanted was to show you high bounce rates, both positive and negative.<\/p>\n\n

    I think I couldn’t give you a better example.<\/p>\n\n

    Do I have poor search rankings?<\/h3>\n\n

    You might think that because I have this article (and a few more) with a high bounce rate, my search rankings could be affected.<\/p>\n\n

    But is that really the case? Let’s check it in SEMrush:<\/strong><\/p>\n\n

    \"SEMrush<\/figure>\n\n

    <\/p>\n\n

    The first SEMrush chart clearly shows my stats shooting upward, and it has the famous N (which means that soon I’ll get another big boost; I’ll explain someday, here or on my blog, what it really means).<\/p>\n\n

    And now I want you to see some of the keywords I rank for:<\/strong><\/p>\n\n

    \"ranking<\/figure>\n\n

    <\/p>\n\n

    As you can see, I have articles that rank very well, including the keyword \u201credactor\u201d (\u201cwriter\u201d), which is in the top 5 (great for me, since I’m a writer), even though it doesn’t show in the screenshot.<\/p>\n\n

    Still have doubts?<\/p>\n\n

    I’ll show you my blog’s monthly stats for this year and for the last week in Analytics:<\/strong><\/p>\n\n

    \"analytics<\/figure>\n\n

    <\/p>\n\n

    \"analytics<\/figure>\n\n

    <\/p>\n\n

    As you can see, I’m getting close to 60,000 monthly visits<\/strong> and I average 1,500-2,000 visits a day.<\/p>\n\n

    Taking all these aspects into account, is it now clearer to you that if you meet users’ goals, even if some of your posts have a high bounce rate, you can still have good search rankings?<\/p>\n\n

    However, there’s one thing you probably haven’t noticed in my stats (or maybe you have). And that is, apart from the post I showed you with a 100% bounce rate, most of my articles don’t go above 44%.<\/p>\n\n

    When the bounce rate is high, it’s normally 80-90%.<\/p>\n\n

    How come I don’t have that, if some of my posts don’t even reach a minute of time on the page? That’s exactly what I’m going to explain now, and you’ll be able to do it yourself without any trouble.<\/strong><\/p>\n\n

    \"improve<\/figure>\n\n

    <\/p>\n\n

    \u00b7 How can you improve bounce rate?<\/h2>\n\n

    Before I explain anything, I want you to know that, although what I’m about to show you can improve your bounce rate, it won’t change user behavior.<\/p>\n\n

    Keep in mind that they’re people like you and me and, therefore, they act of their own free will, and nothing and no one can change that.<\/p>\n\n

    With that cleared up, let’s continue\u2026<\/p>\n\n

    A very valid option to improve these metrics is to download bounce rate plugins for WordPress, and the story would end right there.<\/p>\n\n

    However, there’s a small problem.<\/p>\n\n

    The thing is, if you have a lot of plugins installed on your WordPress, adding another one can slow down your blog, which, ironically, would raise your bounce rate because of a poor user experience.<\/p>\n\n

    Important note:<\/strong> Before downloading plugins, you need to consider the resources they consume so they don’t hurt your search rankings.<\/p>\n\n

    So, if you think they would hurt you, don’t download them, okay?<\/strong><\/p>\n\n

    So what can be done in this situation? Well, I’ll give you a very interesting alternative that can work wonders to improve your bounce rate.<\/p>\n\n

    And that alternative is none other than setting the user’s time-on-site threshold<\/strong> so they aren’t counted toward a high bounce rate.<\/p>\n\n

    I’d set it to 25 seconds at a minimum, but you can set whatever you like.<\/p>\n\n

    But how do you do it? I’ll explain it right now:<\/strong><\/p>\n\n

      \n
    1. Find the tracking code you’ve placed on your blog. Check whether it’s the universal version; if it isn’t, I recommend switching it because it’s the most up-to-date one<\/li>\n\n\n\n
    2. Paste the line I’m going to leave for you in red to reset the stats:<\/li>\n<\/ol>\n\n
      \"analytics<\/figure>\n\n

      <\/p>\n\n

      Just by doing this, you’ll drastically change your blog’s bounce rate. Interesting, right?<\/p>\n\n

      However, I want you to know one more thing.<\/p>\n\n

      And that’s all. Now you know perfectly well what bounce rate is and how to improve it on your blog.<\/p>\n\n

      \n
      \n
      \n
      \"Jose<\/a><\/figure>\n<\/div>\n\n\n\n
      \n

      Jose Argudo<\/strong><\/p>\n\n\n\n

      CMO at Mailrelay. Writes about email marketing, copywriting and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n

      More articles by Jose<\/a> \u00b7 LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

      Bounce rate is one of the biggest concerns for many bloggers, and they want to find a solution to this problem. If this is something that worries you and you want effective solutions, I’ll help you in this post. When you have a blog, there are a lot of things to keep in mind. First […]<\/p>\n","protected":false},"author":124,"featured_media":39470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562],"tags":[],"class_list":["post-96790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2"],"yoast_head":"\nBounce Rate: What It Is and How to Improve It on Your Blog | Mailrelay<\/title>\n<meta name=\"description\" content=\"Bounce rate is a metric that shows how long users stay on a blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/07\/03\/bounce-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bounce Rate: What It Is and How to 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