{"id":96854,"date":"2018-05-31T08:39:16","date_gmt":"2018-05-31T08:39:16","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/30\/target-market\/"},"modified":"2026-10-01T05:29:38","modified_gmt":"2026-10-01T05:29:38","slug":"target-market","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2018\/05\/31\/target-market\/","title":{"rendered":"Target market: definition, classifications and case studies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The concept of &#8220;target market&#8221;<\/strong> sits at the heart of all marketing strategies, acting as the <strong>compass that guides our business decisions<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">In this article we&#8217;ll take a closer look at the concept of target market.<\/p>\n\n<p class=\"wp-block-paragraph\">And we&#8217;ll see how it can be an indispensable tool for any entrepreneur, marketer or business owner.<\/p>\n\n<p class=\"wp-block-paragraph\">A tool that helps connect our marketing efforts with our audience and maximize the impact of marketing investments.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s get started!<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u00b7 What is a target market?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>The target market<\/strong> refers to the specific group of <strong>consumers<\/strong> or businesses that <strong>an organization targets with its products, services and marketing campaigns. <\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">This group is characterized by shared needs, preferences or traits.<\/p>\n\n<p class=\"wp-block-paragraph\">This can make them receptive to the marketing messages of a particular product or service.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49 Why is it important to define the target market?<\/h3>\n\n<p class=\"wp-block-paragraph\">Defining the target market correctly <strong>allows companies to focus their resources<\/strong> effectively.<\/p>\n\n<p class=\"wp-block-paragraph\">Ensuring that the marketing message reaches the people most likely to buy the product or service.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Without a well-defined target market<\/strong>, companies risk <strong>spreading their efforts<\/strong> and resources too thin, thereby reducing the effectiveness of their marketing strategies.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49 The foundation of correctly defining the target market<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s about understanding who you&#8217;re selling to. <\/p>\n\n<p class=\"wp-block-paragraph\">This includes knowing, among other factors:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Their age<\/li>\n\n\n\n<li>Their location<\/li>\n\n\n\n<li>Purchasing power<\/li>\n\n\n\n<li>Interests<\/li>\n\n\n\n<li>Tastes<\/li>\n\n\n\n<li>Hobbies<\/li>\n\n\n\n<li>Desires<\/li>\n\n\n\n<li>Previous buying behavior<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For example, a youth clothing brand might focus on teenagers aged 13 to 18 who are interested in fashion and active on social media. <\/p>\n\n<p class=\"wp-block-paragraph\">Whereas a financial advisory service might target professionals aged 30 to 50 with an interest in investing and financial planning.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing.jpg\" alt=\"Identifying the target market\" class=\"wp-image-78000\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/generic-online-marketing-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Identifying the target market<\/h2>\n\n<p class=\"wp-block-paragraph\">Accurately identifying your target market is a fundamental step in developing any effective marketing strategy. <\/p>\n\n<p class=\"wp-block-paragraph\">This task requires <strong>research and analysis<\/strong> to understand who your most valuable potential customers are. <\/p>\n\n<p class=\"wp-block-paragraph\">Some things you can take into account are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographic analysis:<\/strong> start by collecting demographic data such as age, gender, income, education level and marital status. This data helps you build a basic picture of who you might be selling to.<\/li>\n\n\n\n<li><strong>Consumer behavior:<\/strong> understanding how your potential customers behave is key. What do they buy? How do they make their purchasing decisions? What motivates them? Analyze their buying habits, preferences and needs.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/09\/06\/how-to-do-market-research-for-your-project\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market research:<\/a><\/strong> conduct surveys, interviews and focus groups. These tools can give you valuable information about your potential consumers.<\/li>\n\n\n\n<li><strong>Psychographic analysis:<\/strong> this means looking beyond demographic data to understand your customers&#8217; personality, values, attitudes, interests and lifestyles.<\/li>\n\n\n\n<li><strong>Use of digital tools:<\/strong> use online analytics tools, such as Google Analytics, to get data on who visits your website, which pages they view and how they interact with your content.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve gathered and analyzed this information, you&#8217;ll be able to form a clear picture of your target market. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Keep in mind, though, that this process is not static.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to review and adjust your understanding of the target market as your business grows and the <strong>market evolves<\/strong>. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion.jpg\" alt=\"Target market classifications\" class=\"wp-image-76589\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/11\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Target market classifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve identified your target market, the next step is to <strong>understand the different ways you can classify it. <\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">This classification helps you further refine your marketing and sales strategies. <\/p>\n\n<p class=\"wp-block-paragraph\">The most common classifications you may come across are:<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Demographic segmentation: <\/h3>\n\n<p class=\"wp-block-paragraph\">This is the most common and simplest way to classify a market. <\/p>\n\n<p class=\"wp-block-paragraph\">It includes variables such as <strong>age, gender, income, education and occupation. <\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">For example, a product might be aimed at women aged 30 to 40 with a medium-high income level.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Geographic segmentation: <\/h3>\n\n<p class=\"wp-block-paragraph\">Divides the market according to geographic location. <\/p>\n\n<p class=\"wp-block-paragraph\">It can be as <strong>broad as a country or as specific as a neighborhood<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This segmentation is crucial for products or services that have specific demands in different places.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Psychographic segmentation: <\/h3>\n\n<p class=\"wp-block-paragraph\">Focuses on consumers&#8217; psychological characteristics, such as their values, attitudes, interests and lifestyle. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, a target market could be people who value sustainability and the environment.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Behavioral segmentation: <\/h3>\n\n<p class=\"wp-block-paragraph\">Based on <strong>consumer behavior toward the product<\/strong>, including product knowledge, usage, response to a product and brand loyalty. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, you could focus on users who have already shown loyalty to your brand.<\/p>\n\n<p class=\"wp-block-paragraph\">Each of these classifications offers a different lens through which you can view and understand your target market. <\/p>\n\n<p class=\"wp-block-paragraph\">By combining them, you can gain an even deeper and richer understanding. <\/p>\n\n<p class=\"wp-block-paragraph\">This lets you adapt your products, services and marketing messages more effectively to meet the needs and desires of your audience.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing.png\" alt=\"Strategies to reach different target markets\" class=\"wp-image-78012\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing.png 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing-300x123.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing-768x315.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing-110x45.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/mailing-60x25.png 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Strategies to reach different target markets<\/h2>\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve identified and classified your target market, the next step is to <strong>develop effective strategies to reach them. <\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Some essential strategies are the following:<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Message personalization: <\/h3>\n\n<p class=\"wp-block-paragraph\">Create marketing messages aimed specifically at your target market. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, if your target market is young professionals, use a tone and language that they find appealing and relevant.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Choosing the right marketing channels: <\/h3>\n\n<p class=\"wp-block-paragraph\">Identify and use the marketing channels where your target market spends its time. <\/p>\n\n<p class=\"wp-block-paragraph\">This could include specific social media platforms, online advertising, email marketing or even traditional marketing such as radio or television.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Targeted offers and promotions: <\/h3>\n\n<p class=\"wp-block-paragraph\">Design offers and promotions that are attractive to your target market. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, if your target market values sustainability, you could offer discounts on eco-friendly products or donate a portion of sales to environmental causes.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Using influencers or key collaborators: <\/h3>\n\n<p class=\"wp-block-paragraph\">Collaborate with influencers or public figures who have a strong following in your target market. <\/p>\n\n<p class=\"wp-block-paragraph\">This can increase your brand&#8217;s visibility and credibility.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Constant feedback and adaptation: <\/h3>\n\n<p class=\"wp-block-paragraph\">Keep a focus on continuous learning. <\/p>\n\n<p class=\"wp-block-paragraph\">Gather feedback from your customers and adapt your strategies accordingly. <\/p>\n\n<p class=\"wp-block-paragraph\">This ensures that your efforts remain relevant and effective as the needs and behaviors of your target market change.<\/p>\n\n<p class=\"wp-block-paragraph\">Implementing these strategies requires <strong>understanding, creativity and flexibility<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">By focusing on the specific needs and desires of your target market, you can develop more effective marketing campaigns and build a stronger relationship with your customers.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow.jpg\" alt=\"Defining your target market step by step\" class=\"wp-image-77538\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/sales-grow-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Defining your target market step by step<\/h2>\n\n<p class=\"wp-block-paragraph\">Defining your target market is a crucial process for ensuring the success of your marketing efforts. <\/p>\n\n<p class=\"wp-block-paragraph\">Below is a step-by-step summary of the points we&#8217;ve covered:<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Understand your product or service: <\/h3>\n\n<p class=\"wp-block-paragraph\">Before identifying who you sell to, it&#8217;s essential to fully understand what you sell. <\/p>\n\n<p class=\"wp-block-paragraph\">Analyze the features, benefits and potential limitations of your offering. <\/p>\n\n<p class=\"wp-block-paragraph\">This will help you understand who could benefit most from it.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Research your current audience: <\/h3>\n\n<p class=\"wp-block-paragraph\">If you already have customers, analyze who they are. <\/p>\n\n<p class=\"wp-block-paragraph\">You can use web analytics tools, customer satisfaction surveys or sales data to get this information.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Identify common characteristics: <\/h3>\n\n<p class=\"wp-block-paragraph\">Look for patterns in your current audience or in your product. <\/p>\n\n<p class=\"wp-block-paragraph\">This can include demographics, interests, buying patterns or any other factor your customers have in common.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Conduct market research: <\/h3>\n\n<p class=\"wp-block-paragraph\">Use surveys, interviews and focus groups to gain a deeper understanding of the needs and desires of your potential market. <\/p>\n\n<p class=\"wp-block-paragraph\">This can reveal new market segments you hadn&#8217;t considered.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Create buyer personas: <\/h3>\n\n<p class=\"wp-block-paragraph\">Based on your research, develop buyer personas that represent your ideal customer. <\/p>\n\n<p class=\"wp-block-paragraph\">Include details such as age, occupation, interests, challenges and motivations.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Evaluate and segment: <\/h3>\n\n<p class=\"wp-block-paragraph\">Divide your target market into more manageable segments. <\/p>\n\n<p class=\"wp-block-paragraph\">You can use criteria such as demographics, buying behavior or specific needs.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Test and adjust your approach: <\/h3>\n\n<p class=\"wp-block-paragraph\">Not all assumptions will be correct. <\/p>\n\n<p class=\"wp-block-paragraph\">Adjust your segments as you get more information and feedback.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Develop targeted marketing strategies: <\/h3>\n\n<p class=\"wp-block-paragraph\">Once you have a clear understanding of your target market, develop marketing strategies that speak directly to their needs and desires.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money.jpg\" alt=\"Common mistakes when defining the target market and how to avoid them\" class=\"wp-image-78020\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/money-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Common mistakes when defining the target market and how to avoid them<\/h2>\n\n<p class=\"wp-block-paragraph\">Correctly defining your target market is a critical step in marketing, but it&#8217;s easy to make mistakes in this process. <\/p>\n\n<p class=\"wp-block-paragraph\">So that you can avoid them, here are the most common ones:<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1Too broad or too specific: <\/h3>\n\n<p class=\"wp-block-paragraph\">A common mistake is defining a target market that is too broad, which can <strong>dilute your marketing efforts. <\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Or the opposite, too specific, which could limit your market potential. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The solution is to find a balance. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Make sure your market is broad enough to be profitable, but specific enough to be meaningful.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1Ignoring market research: <\/h3>\n\n<p class=\"wp-block-paragraph\">Skipping market research can lead to incorrect assumptions about your audience. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Carry out thorough research<\/strong>, including surveys, data analysis and market studies, to understand your audience.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Not updating the target market definition: <\/h3>\n\n<p class=\"wp-block-paragraph\">Markets change constantly, and what worked before may not be effective now. <\/p>\n\n<p class=\"wp-block-paragraph\">To keep this from happening, regularly review and update your understanding of the target market to adapt to trends and changes in consumer behavior.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1Neglecting customer feedback: <\/h3>\n\n<p class=\"wp-block-paragraph\">Not paying attention to customer feedback means missing out on a valuable source of information. <\/p>\n\n<p class=\"wp-block-paragraph\">Actively listen to your customers&#8217; feedback and use it to refine your target market definition.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1Underestimating psychographic segmentation: <\/h3>\n\n<p class=\"wp-block-paragraph\">Focusing only on demographic data can cause you to miss the motivations and preferences of your customers. <\/p>\n\n<p class=\"wp-block-paragraph\">Incorporate psychographic segmentation to get a more complete picture of your customers.<\/p>\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1Not considering the competition: <\/h3>\n\n<p class=\"wp-block-paragraph\">Ignoring what your competitors are doing can lead you to define a target market that is already saturated or underserved. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Analyze your competition<\/strong> to find market niches or areas where you can differentiate yourself.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">We&#8217;ve seen how to avoid common mistakes, how to define and segment your market efficiently, and the importance of adapting your strategies as consumers&#8217; needs and behaviors change. <\/p>\n\n<p class=\"wp-block-paragraph\">Remember that defining the target market is a dynamic, constantly evolving process that requires regular review and adjustment to remain relevant and effective.<\/p>\n\n<p class=\"wp-block-paragraph\">Defining your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/ideal-customer\/\" target=\"_blank\" rel=\"noopener\">ideal customer<\/a> well is key to optimizing the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/customer-acquisition-cost-cac\/\" target=\"_blank\" rel=\"noopener\">customer acquisition cost (CAC)<\/a> of your future campaigns.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.joseargudo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"250\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1.jpg\" alt=\"Photo of the author, Jose Argudo\" class=\"wp-image-55226\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-300x119.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-110x44.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/07\/jose-argudo-1-60x24.jpg 60w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The concept of &#8220;target market&#8221; sits at the heart of all marketing strategies, acting as the compass that guides our business decisions. In this article we&#8217;ll take a closer look at the concept of target market. And we&#8217;ll see how it can be an indispensable tool for any entrepreneur, marketer or business owner. A tool [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[867,581],"tags":[],"class_list":["post-96854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals-and-strategy","category-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25ba Target Market: A Guide for Your Marketing Strategy<\/title>\n<meta name=\"description\" content=\"As I mentioned earlier, correctly defining your target audience or market is not an easy task\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/05\/31\/target-market\/\" 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