{"id":96925,"date":"2017-01-17T08:36:48","date_gmt":"2017-01-17T08:36:48","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/09\/30\/how-to-create-a-mailing\/"},"modified":"2026-10-25T19:14:09","modified_gmt":"2026-10-25T19:14:09","slug":"how-to-create-a-mailing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/01\/17\/how-to-create-a-mailing\/","title":{"rendered":"Mailing: what it is, types and how to create a mailing step by step (with examples)"},"content":{"rendered":"\n

Before we talk about how to create a mailing<\/strong>, we need to look at the difference between: Email marketing vs mass email.<\/strong><\/p>\n\n

Let’s start with a short exercise, typical of talks and webinars:<\/p>\n\n

How many times a day do you check your email?<\/strong><\/p>\n\n

Almost certainly more than once.<\/p>\n\n

And when you check your email. How many useful<\/strong> emails do you find? Probably very few, or none.<\/p>\n\n

So the mindset we have when checking our email is something like: I’ll see if I can clean out my inbox.<\/em><\/p>\n\n

In other words, the perception is that we’re going to find a bunch of emails that are of no use to us, and our goal will be to delete them one after another without a second thought.<\/p>\n\n

All in all, in an environment where billions of emails are already sent every day<\/strong>, where the average user receives hundreds of emails a day, we want to do our bit with our mailings and add even more emails to the pile.<\/p>\n\n

But that’s not what we want at Mailrelay<\/strong><\/a>! Here’s a short summary video for you:<\/p>\n\n