{"id":44916,"date":"2022-02-05T12:05:09","date_gmt":"2022-02-05T12:05:09","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/softhard-avira-gdata\/"},"modified":"2024-02-28T16:32:19","modified_gmt":"2024-02-28T16:32:19","slug":"softhard-avira-gdata","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/es\/case-study\/softhard-avira-gdata\/","title":{"rendered":"Softhard &#8211; Avira &#8211; Gdata"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/softhard-avira-banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2740\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/softhard-avira-banner.jpg\" alt=\"env\u00edo de correo masivo\" width=\"950\" height=\"295\"><\/a><\/p>\n<h3>\u201cEstamos muy agradecidos a Mailrelay por la atenci\u00f3n personalizada y dise\u00f1o de newsletter gratuito para nuestro <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noopener\">env\u00edo de correo masivo<\/a> que nos han facilitado, as\u00ed como los consejos y atenciones del Consultor No\u00e9 Soriano que nos asignaron.\u201d<\/h3>\n<p><a title=\"Caso de \u00e9xito SEPI\" href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/03\/SEPI_caso_de_exito2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-70.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/04\/caso-de-exito-softhard-mailrelay.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Descarga el caso de \u00e9xito en PDF<\/a><\/p>\n<h3>Claves<\/h3>\n<ul>\n<li>Creaci\u00f3n sin coste de dise\u00f1os corporativos personalizados para mantener la imagen de marca y branding.<\/li>\n<li>Consultor\u00eda e informaci\u00f3n sobre emailmarketing y entregabilidad de boletines.<\/li>\n<li>Oferta de cuentas individuales sin coste para el canal de distribuidores de SoftHard Chile.<\/li>\n<\/ul>\n<h3>Sobre SoftHard<\/h3>\n<p>SoftHard es un distribuidor especializado en sistemas de seguridad empresariales y representante reseller de los prestigiosos sistemas de Avira y Gdata, l\u00edderes de seguridad inform\u00e1tica alemanes, para Argentina, Per\u00fa, Paraguay, Uruguay, Bolivia, Honduras y Chile.<\/p>\n<p>Softhard asesora y abastece de las mejores soluciones de seguridad y respaldo de datos tanto a peque\u00f1as como grandes compa\u00f1\u00edas que d\u00eda a d\u00eda eligen sus soluciones para proteger su informaci\u00f3n.<\/p>\n<p>Softhard ofrece una gama de productos profesionales de soluciones de software y servicios de seguridad TI para la protecci\u00f3n de datos y redes a todo tipo de empresas.<\/p>\n<h3>Objetivos<\/h3>\n<p>Softhard se registr\u00f3 en nuestra plataforma de env\u00edo de correo masivo para lanzar una promoci\u00f3n de Avira Antivirus y vimos que en sus env\u00edos pod\u00edan mejorar los dise\u00f1os tanto en imagen de marca como en aspectos t\u00e9cnicos para no caer en spam. Les asignamos a uno de nuestros Consultores Senior que les contact\u00f3 y les propuso algunas soluciones.<\/p>\n<h3>Acciones tomadas para mejorar el env\u00edo de correo masivo<\/h3>\n<p>Tras su aprobaci\u00f3n, nuestro Dpto de Dise\u00f1o realiz\u00f3 sin coste una newsletter a medida siguiendo la imagen corporativa de los productos de SoftHard y con todos los elementos t\u00e9cnicos necesarios para minimizar el spamscore. Este punto era muy importante dado que al no poder cambiar el SPF del remitente por estar controlado por la matriz de la compa\u00f1\u00eda, pod\u00edan ser penalizados.<\/p>\n<p><strong>\u201cTuvimos una excelente atenci\u00f3n por parte de Mailrelay y servicios sin coste incluyendo una interesante oferta para poder dar cuentas gratuitas de env\u00edo de correo masivo a nuestro canal de&nbsp;distribuci\u00f3n como valor a\u00f1adido de nuestro canal.\u201d.<\/strong><\/p>\n<p><em>V\u00edctor Carre\u00f1o &#8211; Partner Development Manager<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEstamos muy agradecidos a Mailrelay por la atenci\u00f3n personalizada y dise\u00f1o de newsletter gratuito para nuestro env\u00edo de correo masivo que nos han facilitado, as\u00ed como los consejos y atenciones del Consultor No\u00e9 Soriano que nos asignaron.\u201d Descarga el caso de \u00e9xito en PDF Claves Creaci\u00f3n sin coste de dise\u00f1os corporativos personalizados para mantener la [&hellip;]<\/p>\n","protected":false},"featured_media":44917,"template":"","class_list":["post-44916","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Softhard - Avira - Gdata - Mailrelay<\/title>\n<meta name=\"description\" content=\"Estamos muy agradecidos a Mailrelay por la atenci\u00f3n personalizada y dise\u00f1o de newsletter gratuito para nuestro env\u00edo de correo masivo\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softhard - Avira - Gdata - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Estamos muy agradecidos a Mailrelay por la atenci\u00f3n personalizada y dise\u00f1o de newsletter gratuito para nuestro env\u00edo de correo masivo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/case-study\/softhard-avira-gdata\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T16:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/avira-logo-web-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"406\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/\",\"name\":\"Softhard - Avira - Gdata - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/avira-logo-web-1.jpg\",\"datePublished\":\"2022-02-05T12:05:09+00:00\",\"dateModified\":\"2024-02-28T16:32:19+00:00\",\"description\":\"Estamos muy agradecidos a Mailrelay por la atenci\u00f3n personalizada y dise\u00f1o de newsletter gratuito para nuestro env\u00edo de correo masivo\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/avira-logo-web-1.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/avira-logo-web-1.jpg\",\"width\":406,\"height\":406},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/case-study\\\/softhard-avira-gdata\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Softhard &#8211; 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