{"id":45030,"date":"2022-01-15T09:35:55","date_gmt":"2022-01-15T09:35:55","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/smooy-yogur-helado-natural\/"},"modified":"2023-08-31T11:30:29","modified_gmt":"2023-08-31T11:30:29","slug":"smooy-yogur-helado-natural","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/es\/case-study\/smooy-yogur-helado-natural\/","title":{"rendered":"Sm\u00f6oy: Yogur Helado Natural"},"content":{"rendered":"<h3><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Smooby-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3170\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Smooby-grande.jpg\" alt=\"Smooy-grande\" width=\"950\" height=\"250\" \/><\/a><\/h3>\n<h3>\u201cDesde Mailrelay ayudamos al Dpto. de Comunicaci\u00f3n de Sm\u00f6oy a iniciar sus campa\u00f1as de comunicaci\u00f3n de email marketing, desde cero y sin ning\u00fan conocimiento previo, en un tiempo record y con gran \u00e9xito: m\u00e1s del 45% de aperturas\u201d<\/h3>\n<h3>Claves<\/h3>\n<ul>\n<li>Creaci\u00f3n sin coste de dise\u00f1os corporativos personalizados para mantener la imagen de marca y branding.<\/li>\n<li>Consultor\u00eda e informaci\u00f3n sobre email marketing y entregabilidad de boletines desde cero.<\/li>\n<li>Ayuda con las configuraciones t\u00e9cnicas de sus remitentes con apoyo a su Dpto. IT para realizarlas.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Sm\u00f6oy: Yogur Helado Natural<\/h3>\n<p>Sm\u00f6oy es una franquicia espa\u00f1ola que fabrica y vende el primer yogur helado funcional del mercado: bajo en grasa, rico en fibra y sin gluten. Naci\u00f3 en el a\u00f1o 2010 pero cuenta con la experiencia de sus creadores, cuarta generaci\u00f3n de una familia dedicada al helado tradicional desde hace un siglo.<\/p>\n<p>Desde que abriera su primera tienda ha logrado situarse en 15 mercados internacionales de cuatro continentes gracias a una r\u00e1pida expansi\u00f3n que la ha llevado a lugares como Ecuador, Per\u00fa, Panam\u00e1, China, Arabia Saud\u00ed, Marruecos, Argelia, Guinea Conakry, Angola, Costa de Marfil, Islas Reuni\u00f3n, Portugal, Francia, Reino Unido, Italia, Singapur.<\/p>\n<h3><\/h3>\n<h3>Objetivos<\/h3>\n<p>Sm\u00f6oy nos contacto para iniciar sus comunicaciones de <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> desde cero y sin ning\u00fan conocimiento previo. Quer\u00eda asesor\u00eda y obtener unos buenos resultados en sus primeros env\u00edos aprovechando nuestra experiencia y consejos.<\/p>\n<h3>Acciones tomadas<\/h3>\n<p>Lo primero que hicimos fue instruir y asesorar al Dpto. de Comunicaci\u00f3n de Sm\u00f6oy sobre las claves del email marketing. Corregimos los fallos que estaban cometiendo y les ayudamos a configurar sus remitentes. Adem\u00e1s les dise\u00f1amos una newsletter a medida sin ning\u00fan coste, con su imagen de marca y los elementos necesarios para maximizar la eficacia y resultados.<\/p>\n<p>Todo esto desemboc\u00f3 en un primer env\u00edo de gran \u00e9xito con m\u00e1s del 45 % de aperturas y un 20% de clicks.<\/p>\n<p><strong>\u201cGracias a Mailrelay conseguimos configurar nuestro remitente sin conocimientos t\u00e9cnicos previos. Nos dieron los datos bien explicados y claros para nuestro Dpto. IT<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n<p>Fran Hern\u00e1ndez,<br \/>\nDirector de Marketing y Comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDesde Mailrelay ayudamos al Dpto. de Comunicaci\u00f3n de Sm\u00f6oy a iniciar sus campa\u00f1as de comunicaci\u00f3n de email marketing, desde cero y sin ning\u00fan conocimiento previo, en un tiempo record y con gran \u00e9xito: m\u00e1s del 45% de aperturas\u201d Claves Creaci\u00f3n sin coste de dise\u00f1os corporativos personalizados para mantener la imagen de marca y branding. Consultor\u00eda [&hellip;]<\/p>\n","protected":false},"featured_media":45031,"template":"","class_list":["post-45030","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sm\u00f6oy: Yogur Helado Natural - Mailrelay<\/title>\n<meta name=\"description\" content=\"Desde Mailrelay ayudamos al Dpto. de Comunicaci\u00f3n de Sm\u00f6oy a iniciar sus campa\u00f1as de comunicaci\u00f3n de email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/case-study\/smooy-yogur-helado-natural\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sm\u00f6oy: Yogur Helado Natural - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Desde Mailrelay ayudamos al Dpto. de Comunicaci\u00f3n de Sm\u00f6oy a iniciar sus campa\u00f1as de comunicaci\u00f3n de email marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/case-study\/smooy-yogur-helado-natural\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T11:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/smooby-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/es\/case-study\/smooy-yogur-helado-natural\/\",\"url\":\"https:\/\/mailrelay.com\/es\/case-study\/smooy-yogur-helado-natural\/\",\"name\":\"Sm\u00f6oy: Yogur Helado Natural - 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