{"id":45037,"date":"2022-05-25T11:00:00","date_gmt":"2022-05-25T11:00:00","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/seat\/"},"modified":"2024-02-28T16:31:59","modified_gmt":"2024-02-28T16:31:59","slug":"seat","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/es\/case-study\/seat\/","title":{"rendered":"SEAT"},"content":{"rendered":"<h3><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/seat-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3172\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/seat-grande.jpg\" alt=\"seat-grande\" width=\"950\" height=\"250\" \/><\/a><\/h3>\n<h3>\u201cNuestro m\u00e1s sincero agradecimiento por la atenci\u00f3n y trato recibido. Especialmente al Consultor No\u00e9 Soriano que fue de una ayuda enorme para nosotros en la puesta en marcha de este proyecto\u201d<\/h3>\n<h3>Claves<\/h3>\n<ul>\n<li>Creaci\u00f3n (sin coste) de dise\u00f1os corporativos personalizados para mantener la imagen de marca y branding con elementos est\u00e1ndar que se visualicen correctamente en cualquier cliente.<\/li>\n<li>Consultor\u00eda e informaci\u00f3n sobre <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, configuraci\u00f3n de los remitentes y entregabilidad de boletines.<\/li>\n<li>Personalizaci\u00f3n del sistema y asesor\u00eda para un Dpto concreto de ofertas de empleo internas y noticias.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Sobre SEAT<\/h3>\n<p>SEAT, S.A. es una empresa espa\u00f1ola de autom\u00f3viles subsidiaria del grupo Volkswagen con unas ventas aproximadas de medio mill\u00f3n de veh\u00edculos por a\u00f1o seg\u00fan datos de 2017.<\/p>\n<p>En su divisi\u00f3n SEAT Jobs hab\u00edan probado varios proveedores sin \u00e9xito, bien por falta de prestaciones y\/o integraci\u00f3n o bien por los costes excesivos.<\/p>\n<p>Necesitaban adem\u00e1s una integraci\u00f3n y automatizaci\u00f3n con WordPress as\u00ed como un especial cuidado a los dise\u00f1os para conservar la estricta imagen corporativa manteniendo la buena visualizaci\u00f3n.<\/p>\n<p>Adem\u00e1s necesitaban un servicio de asesor\u00eda y formaci\u00f3n espec\u00edfica para poder autogestionar todos los env\u00edos con el sistema Mailrelay de forma aut\u00f3noma y cumpliendo los plazos que ten\u00edan.<\/p>\n<h3><\/h3>\n<h3>Objetivos<\/h3>\n<p>Mejorar la entregabilidad y automatizar el env\u00edo de boletines de ofertas y noticias desde el Dpto. SEAT Jobs. Recibir la asesor\u00eda y formaci\u00f3n necesaria por parte de Mailrelay para autogestionar los env\u00edos.<\/p>\n<h3>Acciones tomadas<\/h3>\n<p>Lo primero que hicimos fue dise\u00f1ar un bolet\u00edn sin costes y a medida siguiendo la imagen corporativa se SEAT. Tambi\u00e9n se asesor\u00f3 sobre como implementar la fuente corporativa con estilos est\u00e1ndar similares para que se visualizar\u00e1 pr\u00e1cticamente igual en cualquier cliente o sistema operativo.<span style=\"font-size: revert; color: initial;\">.<\/span><\/p>\n<p>Paralelamente se corrigieron los fallos de configuraci\u00f3n de remitentes y se forma al equipo de SEAT sobre email marketing y c\u00f3mo integrar con RSS los boletines con su WordPress, todo ello sin ning\u00fan coste ya que les serv\u00eda nuestra cuenta gratuita.<\/p>\n<p><strong>\u201cHab\u00edamos probado opciones como K-news y <a href=\"https:\/\/mailrelay.com\/es\/blog\/2021\/05\/04\/comparativa-marketing-por-email-gratis-mailrelay-vs-sendinblue-vs-mailchimp\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> inservibles para nuestras newsletters por integraci\u00f3n con WordPress, o por los elevados costes. Nuestro m\u00e1s sincero agradecimiento al equipo de Mailrelay por la atenci\u00f3n, soluci\u00f3n y trato recibido.<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n<p>Francesc D\u00edaz Gonz\u00e1lez,<br \/>\nServicios de personal &#8211; SEAT Jobs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNuestro m\u00e1s sincero agradecimiento por la atenci\u00f3n y trato recibido. Especialmente al Consultor No\u00e9 Soriano que fue de una ayuda enorme para nosotros en la puesta en marcha de este proyecto\u201d Claves Creaci\u00f3n (sin coste) de dise\u00f1os corporativos personalizados para mantener la imagen de marca y branding con elementos est\u00e1ndar que se visualicen correctamente en [&hellip;]<\/p>\n","protected":false},"featured_media":45038,"template":"","class_list":["post-45037","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEAT - Mailrelay<\/title>\n<meta name=\"description\" content=\"Nuestro m\u00e1s sincero agradecimiento por la atenci\u00f3n y trato recibido. 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