{"id":45100,"date":"2021-10-18T11:40:41","date_gmt":"2021-10-18T11:40:41","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/instituto-tecnologico-hotelero-ith\/"},"modified":"2025-03-26T11:30:43","modified_gmt":"2025-03-26T11:30:43","slug":"instituto-tecnologico-hotelero-ith","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/es\/case-study\/instituto-tecnologico-hotelero-ith\/","title":{"rendered":"Instituto Tecnol\u00f3gico Hotelero (ITH)"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/ITH-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3645 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/ITH-grande.jpg\" alt=\"Instituto Tecnol\u00f3gico Hotelero\" width=\"950\" height=\"250\" \/><\/a><\/p>\n<h3><strong>\u201c<\/strong>Desde Instituto Tecnol\u00f3gico Hotelero llevamos a\u00f1os usando los servicios de <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> con \u00e9xito. Lo hemos integrado en nuestros planes de comunicaci\u00f3n y marketing sin el menor problema, en gran medida debido a que no es necesario ser ning\u00fan experto en email marketing para manejarlo y sacarle partido.<strong>\u201d<\/strong><\/h3>\n<h3>Claves<\/h3>\n<ul>\n<li class=\"li1\">Simplificar su metodolog\u00eda de env\u00edo<\/li>\n<li class=\"li1\">Estad\u00edsticas personalizadas para medir impactos<\/li>\n<li class=\"li1\">Creaci\u00f3n de dise\u00f1os atractivos \u00e1gilmente<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>Sobre Instituto Tecnol\u00f3gico Hotelero<\/strong><\/h3>\n<p class=\"p1\">Instituto Tecnol\u00f3gico Hotelero (ITH) es la respuesta del sector hotelero a los desaf\u00edos que los avances tecnol\u00f3gicos suponen para los empresarios de la industria tur\u00edstica.<\/p>\n<p class=\"p1\">Con diecis\u00e9is a\u00f1os de historia, este centro de innovaci\u00f3n, adscrito a la Confederaci\u00f3n Espa\u00f1ola de Hoteles y Alojamientos Tur\u00edsticos (CEHAT),\u00a0tiene como misi\u00f3n promover el uso de nuevas tecnolog\u00edas y sistemas de gesti\u00f3n, que contribuyan a mejorar la competitividad, la rentabilidad, calidad, eficiencia y sostenibilidad de las empresas vinculadas la industria hotelera y tur\u00edstica.<\/p>\n<p class=\"p1\">ITH trabaja para y por los intereses de los hoteleros, buscando soluciones pr\u00e1cticas y sencillas que optimicen su gesti\u00f3n en\u00a0cuatro l\u00edneas estrat\u00e9gicas: Nuevas Tecnolog\u00edas, Operaciones Hoteleras, Eficiencia Energ\u00e9tica y Medio Ambiente e Innovaci\u00f3n.<\/p>\n<h3><strong>Objetivos<\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">Desde ITH nos manifestaron que ten\u00edan diversas inquietudes que deseaban solventar de forma inmediata para cambiar se proveedor de email marketing, ellas eran: <\/span>simplificar el proceso de env\u00edo, tener la posibilidad de editar f\u00e1cilmente los contenidos para adaptarlos a los distintos env\u00edos, obtener informaci\u00f3n clave para conocer las tem\u00e1ticas que despiertan m\u00e1s inter\u00e9s entre sus suscriptores\/asociados para mejorar y, con ello, adaptar el contenido a sus necesidades.<\/p>\n<p class=\"p1\">Tal y como indica el cliente: \u201cAnteriormente hac\u00edamos nuestros env\u00edos con otro proveedor que daba un servicio similar pero mucho m\u00e1s limitado, no permit\u00eda editar de manera sencilla los dise\u00f1os html y no reportaba la cantidad de estad\u00edsticas que <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> te ofrece s\u00ed ofrece.\u201d<\/p>\n<h3><strong>Acciones tomadas<\/strong><\/h3>\n<p class=\"p1\">El departamento de I+D de <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, en base a los requerimientos del departamento de Marketing de Instituto Tecnol\u00f3gico Hotelero, realiz\u00f3 diversas mejoras en las prestaciones de la herramienta para la exportaci\u00f3n de los informes de los env\u00edos, as\u00ed como otras de menor entidad para que el nivel de personalizaci\u00f3n fuera completo.<\/p>\n<p class=\"p1\">De igual forma, la edici\u00f3n y creaci\u00f3n de los boletines se volvi\u00f3 m\u00e1s \u00e1gil y sencilla para que incluso personal eventual, sin formaci\u00f3n espec\u00edfica, pudiera componer contenidos atractivos y ponerlos en los buzones finales sin esfuerzo.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><strong>Resultado<\/strong><\/h3>\n<p class=\"p1\">A lo largo de estos a\u00f1os la relaci\u00f3n entre ITH y <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> se ha afianzando, y lo mejor forma de mostrar los resultados es precisamente que sea el cliente el que lo exprese con sus propias palabras: \u201cEl mayor beneficio de manejar <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> es el tiempo que nos ahorra respecto a otras herramientas y la informaci\u00f3n que ofrece su sistema de estad\u00edsticas. Es clave para tener \u00e9xito en tus campa\u00f1as de email marketing y mejorar tu posici\u00f3n respecto a tus clientes. As\u00ed mismo, el soporte telef\u00f3nico funciona muy bien y siempre que hemos tenido un problema t\u00e9cnico nos lo han resuelto \u00e1gilmente.\u201d<\/p>\n<p><strong>\u00ab<span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> <\/strong><b>\u00a0me permite hacer mi trabajo m\u00e1s r\u00e1pido y aportar mayor valor a mis clientes mejorando los resultados de mis <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1as de email marketing<\/a>. Del mismo modo nos permite conocer el inter\u00e9s que despierta cada uno de los env\u00edos que realizamos, ayuda a mejorar las comunicaciones y nos permite adaptarnos a las demandas de informaci\u00f3n de nuestros asociados<\/b><strong>.\u00bb<\/strong><\/p>\n<p class=\"p1\"><em>Juan Carbajal, <\/em><br \/>\n<em>Departamento Comercial y Marketing en ITH.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDesde Instituto Tecnol\u00f3gico Hotelero llevamos a\u00f1os usando los servicios de Mailrelay con \u00e9xito. Lo hemos integrado en nuestros planes de comunicaci\u00f3n y marketing sin el menor problema, en gran medida debido a que no es necesario ser ning\u00fan experto en email marketing para manejarlo y sacarle partido.\u201d Claves Simplificar su metodolog\u00eda de env\u00edo Estad\u00edsticas personalizadas [&hellip;]<\/p>\n","protected":false},"featured_media":45101,"template":"","class_list":["post-45100","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instituto Tecnol\u00f3gico Hotelero (ITH) - Mailrelay<\/title>\n<meta name=\"description\" content=\"Desde Instituto Tecnol\u00f3gico Hotelero llevamos a\u00f1os usando los servicios de Mailrelay con \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instituto Tecnol\u00f3gico Hotelero (ITH) - 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Lo hemos integrado en nuestros planes de comunicaci\u00f3n y marketing sin el menor problema, en gran medida debido a que no es necesario ser ning\u00fan experto en email marketing para manejarlo y sacarle partido.\u201d Claves Simplificar su metodolog\u00eda de env\u00edo Estad\u00edsticas personalizadas&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/case-study\/45100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":4,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/case-study\/45100\/revisions"}],"predecessor-version":[{"id":84485,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/case-study\/45100\/revisions\/84485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/media\/45101"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=45100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}