{"id":109141,"date":"2026-10-26T17:33:04","date_gmt":"2026-10-26T17:33:04","guid":{"rendered":"https:\/\/mailrelay.com\/es\/email-templates\/carrito-abandonado\/"},"modified":"2026-10-27T07:49:32","modified_gmt":"2026-10-27T07:49:32","slug":"carrito-abandonado","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/carrito-abandonado\/","title":{"rendered":"Carrito abandonado"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es el recordatorio para quien a\u00f1adi\u00f3 productos al carrito de tu tienda online y se fue sin comprar. Muestra los productos con su precio y el total, avisa con suavidad de que el carrito no se guardar\u00e1 para siempre y lleva a un \u00fanico bot\u00f3n: volver al carrito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funciona mejor como primer email de la secuencia, en las primeras horas tras el abandono, cuando el cliente a\u00fan recuerda lo que estaba mirando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu tienda<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sustituye los productos de ejemplo<\/strong> por los de tu tienda, con foto, variante y precio.<\/li>\n\n\n\n<li><strong>Revisa el aviso de urgencia:<\/strong> ajusta el plazo a lo que de verdad guardas el carrito.<\/li>\n\n\n\n<li><strong>Personaliza el saludo y el texto<\/strong> con el tono de tu marca.<\/li>\n\n\n\n<li><strong>Cambia las tres ventajas del pie<\/strong> (env\u00edo, devoluciones y pago) por las de tu tienda.<\/li>\n\n\n\n<li><strong>Deja un solo bot\u00f3n:<\/strong> cuantas menos opciones, m\u00e1s f\u00e1cil es volver a comprar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo habitual es enviar dos o tres recordatorios y reservar el descuento, si lo das, para el \u00faltimo. Tienes la secuencia completa en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-de-carrito-abandonado\/\">email de carrito abandonado<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu tienda funciona con WooCommerce, en esta gu\u00eda te explicamos <a href=\"https:\/\/mailrelay.com\/es\/blog\/2026\/10\/16\/carrito-abandonado-woocommerce\/\">c\u00f3mo recuperar carritos abandonados con Mailrelay<\/a> paso a paso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recordatorio de carrito abandonado cercano y en modo claro, con tarjeta de carrito, aviso de urgencia suave y un \u00fanico bot\u00f3n. \u00dasalo para recuperar a quien dej\u00f3 productos sin comprar.<\/p>\n","protected":false},"featured_media":109138,"template":"","email_template_category":[951],"class_list":["post-109141","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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