{"id":109225,"date":"2026-10-26T17:36:27","date_gmt":"2026-10-26T17:36:27","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/oferta-black-friday\/"},"modified":"2026-11-04T12:32:27","modified_gmt":"2026-11-04T12:32:27","slug":"oferta-black-friday","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/oferta-black-friday\/","title":{"rendered":"Oferta Black Friday cl\u00e1sico"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta plantilla est\u00e1 pensada para el email principal de tu campa\u00f1a de Black Friday: el que env\u00edas el mismo viernes (el 27 de noviembre en 2026) para anunciar que los descuentos ya est\u00e1n activos. La cabecera oscura con el porcentaje destacado deja claro el mensaje en un vistazo, y el men\u00fa de tres filas lleva a cada suscriptor a lo que m\u00e1s le interesa: todas las ofertas, lo m\u00e1s vendido o las \u00faltimas unidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n funciona como recordatorio el fin de semana o como \u00faltimo aviso antes del Cyber Monday. Para ese lunes tienes adem\u00e1s plantillas propias, como <a href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/ofertas-del-cyber-monday\/\">Ofertas del Cyber Monday<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu tienda<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cambia el titular y el porcentaje<\/strong> por tu oferta real. Si el descuento var\u00eda seg\u00fan el producto, el \u00abHasta 40 %\u00bb de la plantilla ya est\u00e1 escrito as\u00ed.<\/li>\n\n\n\n<li><strong>Sustituye las dos fotos<\/strong> por tus productos estrella o por una imagen de tu campa\u00f1a.<\/li>\n\n\n\n<li><strong>Enlaza cada fila del men\u00fa<\/strong> a una categor\u00eda o colecci\u00f3n de tu web.<\/li>\n\n\n\n<li><strong>Mant\u00e9n la personalizaci\u00f3n<\/strong> con el nombre del suscriptor del saludo y ajusta la fecha de fin de la oferta.<\/li>\n\n\n\n<li><strong>Escribe un buen <a href=\"https:\/\/mailrelay.com\/es\/glosario\/preheader-de-email\/\">preheader<\/a><\/strong>: es el texto que se ve junto al asunto en la bandeja de entrada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de enviarla, <a href=\"https:\/\/mailrelay.com\/es\/glosario\/segmentacion-en-el-email-marketing\/\">segmenta tu lista<\/a>: quien ya te ha comprado y quien solo est\u00e1 suscrito no deber\u00edan recibir el mismo mensaje. Si muestras precios rebajados, recuerda que el precio anterior de referencia debe ser el m\u00e1s bajo de los \u00faltimos 30 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres planificar toda la campa\u00f1a, en nuestra gu\u00eda de <a href=\"https:\/\/mailrelay.com\/es\/blog\/2026\/10\/26\/campana-black-friday-email-sms\/\">campa\u00f1a de Black Friday por email y SMS<\/a> tienes el calendario d\u00eda a d\u00eda y textos listos para copiar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email de Black Friday moderno con cabecera azul oscuro, bloques en menta suave, dos fotos luminosas de producto y un men\u00fa de tres filas con botones de contorno. Ideal para anunciar descuentos y llevar tr\u00e1fico a las ofertas.<\/p>\n","protected":false},"featured_media":113174,"template":"","email_template_category":[927],"class_list":["post-109225","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-ofertas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oferta Black Friday cl\u00e1sico - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/oferta-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oferta Black Friday cl\u00e1sico - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Email de Black Friday moderno con cabecera azul oscuro, bloques en menta suave, dos fotos luminosas de producto y un men\u00fa de tres filas con botones de contorno. 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