{"id":109255,"date":"2026-10-26T17:36:52","date_gmt":"2026-10-26T17:36:52","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/notas-de-version-de-producto\/"},"modified":"2026-11-03T07:59:12","modified_gmt":"2026-11-03T07:59:12","slug":"notas-de-version-de-producto","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/notas-de-version-de-producto\/","title":{"rendered":"Notas de versi\u00f3n de producto"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sirve para anunciar una funci\u00f3n nueva de tu app, software o servicio online. Al estilo de las notas de versi\u00f3n, presenta la novedad con una etiqueta \u00abNuevo\u00bb, un titular que explica qu\u00e9 puede hacer ahora el usuario, una tarjeta que imita la pantalla del producto, tres pasos numerados y un \u00fanico bot\u00f3n para probarla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encaja en empresas de <a href=\"https:\/\/mailrelay.com\/es\/glosario\/saas-software-as-a-service\/\">software como servicio (SaaS)<\/a> y en cualquier producto digital que mejore con frecuencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu producto<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escribe el titular como un beneficio:<\/strong> \u00abAhora puedes\u2026\u00bb funciona mejor que el nombre t\u00e9cnico de la funci\u00f3n.<\/li>\n\n\n\n<li><strong>Rellena la tarjeta<\/strong> con un ejemplo real de c\u00f3mo se ve la novedad.<\/li>\n\n\n\n<li><strong>Resume el uso en tres pasos<\/strong> cortos.<\/li>\n\n\n\n<li><strong>Enlaza el bot\u00f3n<\/strong> directamente a la funci\u00f3n dentro de tu producto, no a la portada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anuncia una sola novedad por email. Si tienes varias, env\u00eda primero la m\u00e1s importante y agrupa el resto en un resumen mensual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la funci\u00f3n solo interesa a una parte de tus usuarios, <a href=\"https:\/\/mailrelay.com\/es\/glosario\/segmentacion-en-el-email-marketing\/\">segmenta<\/a> el env\u00edo. Y si es una funci\u00f3n clave para empezar a usar el producto, incl\u00fayela tambi\u00e9n en tu secuencia de <a href=\"https:\/\/mailrelay.com\/es\/glosario\/onboarding-de-clientes\/\">onboarding de clientes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email de novedad de producto al estilo notas de versi\u00f3n de una app moderna, en modo claro: etiqueta NUEVO, tarjeta tipo ventana hecha solo con texto, tres ventajas numeradas y un \u00fanico bot\u00f3n.<\/p>\n","protected":false},"featured_media":109252,"template":"","email_template_category":[948],"class_list":["post-109255","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-anuncio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notas de versi\u00f3n de producto - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/notas-de-version-de-producto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notas de versi\u00f3n de producto - 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