{"id":110172,"date":"2026-10-27T07:32:07","date_gmt":"2026-10-27T07:32:07","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/escalera-de-rebajas-de-enero\/"},"modified":"2026-10-28T11:30:14","modified_gmt":"2026-10-28T11:30:14","slug":"escalera-de-rebajas-de-enero","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/escalera-de-rebajas-de-enero\/","title":{"rendered":"Escalera de rebajas de enero"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 pensada para anunciar las rebajas de enero, que en muchas tiendas empiezan el d\u00eda 7, justo despu\u00e9s de Reyes. Su idea es sencilla: tres tramos de descuento que suben con las semanas (30 %, 40 % y 50 %), para que el cliente elija si compra ya, con m\u00e1s donde elegir, o espera a un precio m\u00e1s bajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes enviarla al empezar las rebajas y reenviarla cada vez que se active un nuevo tramo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu tienda<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cambia los porcentajes y las fechas<\/strong> de cada tramo por los de tus rebajas.<\/li>\n\n\n\n<li><strong>Pon nombre a cada tramo<\/strong> seg\u00fan lo que ofreces: b\u00e1sicos de temporada, segunda selecci\u00f3n o \u00faltimas unidades.<\/li>\n\n\n\n<li><strong>Sustituye la imagen<\/strong> por tus productos rebajados.<\/li>\n\n\n\n<li><strong>Enlaza el bot\u00f3n<\/strong> a la p\u00e1gina de rebajas de tu web, no a la portada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/es\/glosario\/segmentacion-en-el-email-marketing\/\">Segmenta tu lista<\/a>: quien te compr\u00f3 en Navidad puede recibir un mensaje distinto que quien solo est\u00e1 suscrito. Recuerda que, si muestras el precio anterior, debe ser el m\u00e1s bajo de los \u00faltimos 30 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si antes quieres despedir la campa\u00f1a de Navidad con un \u00faltimo empuj\u00f3n, tienes la plantilla <a href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/oferta-nocturna-dia-de-reyes\/\">Oferta nocturna D\u00eda de Reyes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plantilla estacional clara y en\u00e9rgica con imagen a todo el ancho y tres tramos de descuento (30 %, 40 %, 50 %) que suben con las semanas. Ideal para las rebajas de enero con una \u00fanica llamada a la acci\u00f3n.<\/p>\n","protected":false},"featured_media":110169,"template":"","email_template_category":[945],"class_list":["post-110172","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-estacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escalera de rebajas de enero - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/escalera-de-rebajas-de-enero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escalera de rebajas de enero - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Plantilla estacional clara y en\u00e9rgica con imagen a todo el ancho y tres tramos de descuento (30 %, 40 %, 50 %) que suben con las semanas. 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