{"id":111549,"date":"2026-10-30T09:32:07","date_gmt":"2026-10-30T09:32:07","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/campana-de-donacion\/"},"modified":"2026-11-04T10:58:52","modified_gmt":"2026-11-04T10:58:52","slug":"campana-de-donacion","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/campana-de-donacion\/","title":{"rendered":"Campa\u00f1a de donaci\u00f3n"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 pensada para ONG, asociaciones, fundaciones y proyectos solidarios que quieran pedir donaciones por email. Explica el objetivo de la campa\u00f1a, muestra con una barra cu\u00e1nto se ha recaudado y cu\u00e1nto falta, propone tres importes con lo que se consigue con cada uno y lleva a un \u00fanico bot\u00f3n para donar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funciona muy bien en campa\u00f1as con una meta concreta y en fechas en las que la gente es m\u00e1s generosa, como el final del a\u00f1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu causa<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cambia el titular por tu objetivo<\/strong> y explica en una frase a qui\u00e9n ayuda.<\/li>\n\n\n\n<li><strong>Actualiza la barra de progreso<\/strong> con lo recaudado y la meta.<\/li>\n\n\n\n<li><strong>Traduce cada importe en algo concreto,<\/strong> como \u00abuna comida caliente\u00bb o \u00abuna semana de comidas\u00bb.<\/li>\n\n\n\n<li><strong>Enlaza el bot\u00f3n<\/strong> a tu p\u00e1gina de donaci\u00f3n e indica si env\u00edas certificado de donaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Actualiza a tus donantes a mitad de campa\u00f1a con el nuevo porcentaje y, al terminar, cu\u00e9ntales qu\u00e9 se ha conseguido con su ayuda. Agradecer y mostrar resultados es lo que hace que vuelvan a donar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tienes m\u00e1s ideas para captar fondos en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/fundraising\/\">fundraising<\/a>. Y si est\u00e1s eligiendo herramienta para tu entidad, lee <a href=\"https:\/\/mailrelay.com\/es\/blog\/2025\/12\/10\/la-pregunta-no-1-que-las-ongs-olvidan-al-elegir-software-de-mailing\/\">la pregunta que las ONG olvidan al elegir software de mailing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anuncio de recaudaci\u00f3n con estilo risograf\u00eda en rosa fluorescente y azul sobre papel mantequilla, con barra de progreso, tres importes sugeridos y un \u00fanico bot\u00f3n para donar.<\/p>\n","protected":false},"featured_media":111546,"template":"","email_template_category":[948],"class_list":["post-111549","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-anuncio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de donaci\u00f3n - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/campana-de-donacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de donaci\u00f3n - 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