{"id":112169,"date":"2026-11-02T09:32:13","date_gmt":"2026-11-02T09:32:13","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/informe-de-resultados-de-campana\/"},"modified":"2026-11-10T09:16:47","modified_gmt":"2026-11-10T09:16:47","slug":"informe-de-resultados-de-campana","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/informe-de-resultados-de-campana\/","title":{"rendered":"Informe de resultados de campa\u00f1a"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sirve para enviar a un cliente o a tu equipo los resultados de una campa\u00f1a de email de un vistazo: una cifra gigante (la tasa de apertura en el ejemplo), tres indicadores en tarjetas (clics, bajas y rebotes), un gr\u00e1fico de barras con las \u00faltimas cinco campa\u00f1as y un p\u00e1rrafo que explica lo que significan los datos. No lleva im\u00e1genes: hasta el gr\u00e1fico est\u00e1 hecho con bloques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encaja en agencias, freelances y equipos de marketing que informan cada mes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tus datos<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elige la cifra principal<\/strong> seg\u00fan el objetivo de la campa\u00f1a: aperturas, clics o ventas.<\/li>\n\n\n\n<li><strong>Copia los tres indicadores<\/strong> de las estad\u00edsticas de la campa\u00f1a.<\/li>\n\n\n\n<li><strong>Ajusta las barras<\/strong> a tus \u00faltimas campa\u00f1as.<\/li>\n\n\n\n<li><strong>Escribe una conclusi\u00f3n<\/strong> y el siguiente paso, no solo los n\u00fameros.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen informe compara: con las campa\u00f1as anteriores o con el objetivo. Explica qu\u00e9 significa cada dato en una frase, sin tecnicismos. Tienes qu\u00e9 medir y c\u00f3mo interpretarlo en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/metricas-email-marketing\/\">m\u00e9tricas de email marketing<\/a> y en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/tasa-de-apertura-open-rate\/\">tasa de apertura<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres resumir el a\u00f1o entero, tienes la plantilla <a href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/balance-del-ano-en-cifras\/\">Balance del a\u00f1o en cifras<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informe de datos para enviar a un cliente los resultados de una campa\u00f1a: una cifra gigante, tres indicadores en tarjetas y un gr\u00e1fico de barras horizontales hecho solo con bloques. Sin im\u00e1genes, con fondo amarillo lim\u00f3n.<\/p>\n","protected":false},"featured_media":112166,"template":"","email_template_category":[936],"class_list":["post-112169","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe de resultados de campa\u00f1a - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/informe-de-resultados-de-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de resultados de campa\u00f1a - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Informe de datos para enviar a un cliente los resultados de una campa\u00f1a: una cifra gigante, tres indicadores en tarjetas y un gr\u00e1fico de barras horizontales hecho solo con bloques. 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