{"id":118416,"date":"2026-11-13T09:32:23","date_gmt":"2026-11-13T09:32:23","guid":{"rendered":"https:\/\/mailrelay.com\/email-templates\/embudo-1-de-5-%c2%b7-bienvenida-y-guia-gratuita\/"},"modified":"2026-11-13T09:55:10","modified_gmt":"2026-11-13T09:55:10","slug":"embudo-1-de-5-%c2%b7-bienvenida-y-guia-gratuita","status":"publish","type":"email_template","link":"https:\/\/mailrelay.com\/es\/plantillas-email\/embudo-1-de-5-%c2%b7-bienvenida-y-guia-gratuita\/","title":{"rendered":"Embudo 1 de 5 \u00b7 Bienvenida y gu\u00eda gratuita"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo usar esta plantilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es el primer correo de un embudo de venta de cinco emails: da la bienvenida a quien acaba de apuntarse, le entrega la gu\u00eda gratuita con un \u00fanico bot\u00f3n de descarga y le cuenta qu\u00e9 recibir\u00e1 los pr\u00f3ximos d\u00edas (una lecci\u00f3n pr\u00e1ctica, historias de alumnos y una invitaci\u00f3n al curso). En el ejemplo, una academia de fotograf\u00eda con el m\u00f3vil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es el email que se env\u00eda en cuanto alguien deja su correo a cambio de un <a href=\"https:\/\/mailrelay.com\/es\/glosario\/lead-magnet\/\">lead magnet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo adaptarla a tu negocio<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cambia la gu\u00eda<\/strong> por tu recurso gratuito y enlaza el bot\u00f3n a la descarga.<\/li>\n\n\n\n<li><strong>Indica lo que ocupa o se tarda en leer,<\/strong> como en el ejemplo.<\/li>\n\n\n\n<li><strong>Ajusta el calendario<\/strong> de los pr\u00f3ximos emails.<\/li>\n\n\n\n<li><strong>Firma con una persona,<\/strong> no solo con la marca.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consejos para que funcione mejor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00edalo al momento: suele ser el email que m\u00e1s se abre de toda la secuencia. Los cinco correos funcionan juntos en una automatizaci\u00f3n que se activa al entrar en un grupo, con esperas entre uno y otro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente paso es la <a href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/embudo-2-de-5-%c2%b7-leccion-de-valor\/\">Lecci\u00f3n de valor (2 de 5)<\/a>. Tienes c\u00f3mo funciona todo el proceso en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/funnel-de-venta\/\">funnel de ventas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primer correo de un embudo de venta de cinco pasos: da la bienvenida, entrega una gu\u00eda gratuita con un \u00fanico bot\u00f3n de descarga y anuncia los tres pr\u00f3ximos correos.<\/p>\n","protected":false},"featured_media":118413,"template":"","email_template_category":[974],"class_list":["post-118416","email_template","type-email_template","status-publish","has-post-thumbnail","hentry","email_template_category-embudo-de-venta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embudo 1 de 5 \u00b7 Bienvenida y gu\u00eda gratuita - Mailrelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/plantillas-email\/embudo-1-de-5-%c2%b7-bienvenida-y-guia-gratuita\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embudo 1 de 5 \u00b7 Bienvenida y gu\u00eda gratuita - 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