{"id":59929,"date":"2022-10-26T14:57:30","date_gmt":"2022-10-26T14:57:30","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/hard-bounce\/"},"modified":"2025-10-15T03:57:39","modified_gmt":"2025-10-15T03:57:39","slug":"hard-bounce","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/","title":{"rendered":"Hard bounce"},"content":{"rendered":"\n<p>El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado en el buz\u00f3n del destinatario. Es imposible hac\u00e9rselo llegar y no se le va a poder hacer entrega es definitivo que ser\u00e1 as\u00ed, no c\u00f3mo con los <a href=\"https:\/\/mailrelay.com\/es\/glosario\/soft-bounce-rebote-blando\/\" target=\"_blank\" rel=\"noopener\">soft bounces<\/a> o rebotes suaves, que no son definitivos.<\/p>\n\n\n\n<p>Para evitar, en la medida de lo posible, los hard bounce es conveniente revisar el listado de contactos de forma constante y, con ello, tus campa\u00f1as de email marketing tendr\u00e1n unos mejores ratios de <a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\">entregabilidad<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u00bfCu\u00e1ndo se produce un hard bounce?<\/h2>\n\n\n\n<p>Principalmente hay tres motivos que producen un hard bounce, son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La direcci\u00f3n del <a href=\"https:\/\/mailrelay.com\/es\/glosario\/destinatario\/\" target=\"_blank\" rel=\"noopener\">destinatario<\/a> no existe.<\/strong> Ello es cuando el dominio al que se env\u00eda existe, pero ese servidor no tiene a dicha direcci\u00f3n de email en su tabla de direcciones activas. Esto es habitual que suceda cuando nos has dado mal primera parte del email.<\/li>\n\n\n\n<li><strong>El dominio no existe.<\/strong> En esta caso el dominio no existe, lo que hace imposible que se le pueda hacer entrega de ning\u00fan tipo de comunicaci\u00f3n.<\/li>\n\n\n\n<li><strong>El servidor de destino, por alguna raz\u00f3n no declarada, bloquea la entrega.<\/strong> Ello sucede cuando en el servidor de destino bloquean la entrada, seg\u00fan sus pol\u00edticas internas, y no suelen dar mas informaci\u00f3n de ello. El administrador del servidor de correo tiene total libertad para bloquear e impedir la entrega de emails si as\u00ed lo considera, sin dar explicaciones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Entradas relacionadas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-de-bienvenida\/\">Email de bienvenida <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-deliverability\/\">Email deliverability (entregabilidad)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-footer\/\">Email Footer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-marketer\/\">Email Marketer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-marketing\/\">Email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-parsing\/\">Email parsing <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-rendering\/\">Email rendering<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-59929","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hard bounce - Mailrelay<\/title>\n<meta name=\"description\" content=\"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard bounce - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T03:57:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/hard-bounce\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/hard-bounce\\\/\",\"name\":\"Hard bounce - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#website\"},\"datePublished\":\"2022-10-26T14:57:30+00:00\",\"dateModified\":\"2025-10-15T03:57:39+00:00\",\"description\":\"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/hard-bounce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/hard-bounce\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/hard-bounce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hard bounce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hard bounce - Mailrelay","description":"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/","og_locale":"es_ES","og_type":"article","og_title":"Hard bounce - Mailrelay","og_description":"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado","og_url":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2025-10-15T03:57:39+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/","url":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/","name":"Hard bounce - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/es\/#website"},"datePublished":"2022-10-26T14:57:30+00:00","dateModified":"2025-10-15T03:57:39+00:00","description":"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado","breadcrumb":{"@id":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/es\/glosario\/hard-bounce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/es\/"},{"@type":"ListItem","position":2,"name":"Hard bounce"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/es\/#website","url":"https:\/\/mailrelay.com\/es\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/es\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mailrelay.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Paco Ruben Quintero","author_link":"https:\/\/mailrelay.com\/es\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"El hard bounce o rebote duro, es un error o problema permanente que hace que un email no pueda ser entregado en el buz\u00f3n del destinatario. Es imposible hac\u00e9rselo llegar y no se le va a poder hacer entrega es definitivo que ser\u00e1 as\u00ed, no c\u00f3mo con los soft bounces o rebotes suaves, que no&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":4,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59929\/revisions"}],"predecessor-version":[{"id":86720,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59929\/revisions\/86720"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=59929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}