{"id":59987,"date":"2022-10-26T14:59:54","date_gmt":"2022-10-26T14:59:54","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/responsive-design\/"},"modified":"2026-10-20T07:49:35","modified_gmt":"2026-10-20T07:49:35","slug":"responsive-design","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/es\/glosario\/responsive-design\/","title":{"rendered":"Responsive design"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>responsive design<\/strong> o <strong>dise\u00f1o responsive<\/strong> (tambi\u00e9n llamado dise\u00f1o responsivo o adaptable) es una forma de dise\u00f1ar webs y emails para que se adapten solos al tama\u00f1o de la pantalla. La misma p\u00e1gina se ve bien en un ordenador, una tableta o un m\u00f3vil, sin hacer una versi\u00f3n distinta para cada uno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El t\u00e9rmino lo acu\u00f1\u00f3 el dise\u00f1ador Ethan Marcotte en 2010. Hoy es la forma habitual de dise\u00f1ar para internet, porque gran parte de las visitas y de los emails se abren desde el m\u00f3vil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona el dise\u00f1o responsive?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dise\u00f1o responsive se apoya en tres t\u00e9cnicas de <a href=\"https:\/\/mailrelay.com\/es\/glosario\/css-cascading-style-sheets\/\">CSS<\/a>, la hoja de estilos que define c\u00f3mo se ve una p\u00e1gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rejilla fluida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las columnas se miden en porcentajes, no en p\u00edxeles fijos. Si la pantalla se estrecha, las columnas tambi\u00e9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Im\u00e1genes flexibles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las im\u00e1genes nunca superan el ancho de su contenedor. En un m\u00f3vil se reducen en lugar de salirse de la pantalla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Media queries<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Son reglas que cambian el dise\u00f1o a partir de un ancho concreto (<em>breakpoint<\/em>). Por ejemplo, con <code>@media (max-width: 600px)<\/code> las tres columnas de un ordenador pasan a una sola en el m\u00f3vil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la p\u00e1gina incluye la etiqueta <em>meta viewport<\/em>, que le dice al navegador del m\u00f3vil que use el ancho real de la pantalla.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil.png\" alt=\"La misma p\u00e1gina web en ordenador con 3 columnas, en tableta con 2 columnas y en m\u00f3vil con 1 columna y el men\u00fa recogido\" class=\"wp-image-107210\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-design-ordenador-tableta-movil-60x40.png 60w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Crea emails que se adaptan al m\u00f3vil<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crea tu cuenta gratis en Mailrelay: el editor adapta tus newsletters a cada dispositivo, sin tocar c\u00f3digo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/es\/alta\/?utm_medium=cta&amp;utm_campaign=responsive-design\">Crear cuenta gratis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplos de dise\u00f1o responsive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son los cambios m\u00e1s habituales cuando una p\u00e1gina responsive pasa del ordenador al m\u00f3vil:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Las columnas se apilan:<\/strong> tres columnas en el ordenador, una debajo de otra en el m\u00f3vil.<\/li>\n\n\n\n<li><strong>El men\u00fa se recoge:<\/strong> el men\u00fa horizontal pasa a un bot\u00f3n con tres rayas (men\u00fa hamburguesa).<\/li>\n\n\n\n<li><strong>Las im\u00e1genes se reducen:<\/strong> ocupan el ancho de la pantalla y mantienen la proporci\u00f3n.<\/li>\n\n\n\n<li><strong>El texto se ajusta:<\/strong> el tama\u00f1o de letra y los m\u00e1rgenes cambian para leer sin hacer zoom.<\/li>\n\n\n\n<li><strong>Los botones crecen:<\/strong> son m\u00e1s grandes y est\u00e1n m\u00e1s separados, para pulsarlos con el dedo.<\/li>\n\n\n\n<li><strong>Lo secundario se oculta o baja:<\/strong> barras laterales y banners pasan al final o desaparecen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Responsive, adaptativo y mobile first: \u00bfen qu\u00e9 se diferencian?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los tres buscan que una web se vea bien en cualquier pantalla, pero no son lo mismo:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Responsive<\/th><th>Adaptativo (adaptive)<\/th><th>Mobile first<\/th><\/tr><\/thead><tbody><tr><td>Qu\u00e9 es<\/td><td>Un solo dise\u00f1o fluido que se ajusta a cualquier ancho<\/td><td>Varios dise\u00f1os fijos, uno por tama\u00f1o de pantalla<\/td><td>Una forma de trabajar: se dise\u00f1a primero para el m\u00f3vil<\/td><\/tr><tr><td>C\u00f3mo se adapta<\/td><td>De forma continua, con porcentajes y media queries<\/td><td>Salta entre dise\u00f1os (por ejemplo, 320, 768 y 1.200 px)<\/td><td>Se parte del m\u00f3vil y se a\u00f1aden elementos en pantallas grandes<\/td><\/tr><tr><td>Ventaja<\/td><td>Un solo dise\u00f1o que mantener<\/td><td>Control total en cada tama\u00f1o<\/td><td>Prioriza lo importante y suele cargar m\u00e1s r\u00e1pido<\/td><\/tr><tr><td>Inconveniente<\/td><td>Menos control en tama\u00f1os intermedios<\/td><td>M\u00e1s trabajo y m\u00e1s versiones que mantener<\/td><td>Exige decidir qu\u00e9 es lo prioritario desde el principio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile first no compite con el responsive: es la forma m\u00e1s habitual de hacer un dise\u00f1o responsive hoy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first.png\" alt=\"Comparativa de dise\u00f1o responsive (un solo dise\u00f1o fluido), adaptativo (varios dise\u00f1os fijos de 320, 768 y 1.200 px) y mobile first (se dise\u00f1a primero para el m\u00f3vil)\" class=\"wp-image-107206\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/responsive-adaptativo-mobile-first-60x40.png 60w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es importante el dise\u00f1o responsive?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experiencia de usuario:<\/strong> nadie quiere hacer zoom o desplazarse en horizontal para leer. La <a href=\"https:\/\/mailrelay.com\/es\/glosario\/usabilidad-web\/\">usabilidad web<\/a> mejora en todas las pantallas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO:<\/strong> Google indexa las p\u00e1ginas a partir de su versi\u00f3n para m\u00f3viles, as\u00ed que una web que no se ve bien en el m\u00f3vil tiene m\u00e1s dif\u00edcil posicionar. M\u00e1s en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/seo-search-engine-optimization\/\">SEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversi\u00f3n:<\/strong> formularios y botones f\u00e1ciles de usar en el m\u00f3vil, como los de una <a href=\"https:\/\/mailrelay.com\/es\/glosario\/landing-page\/\">landing page<\/a>, consiguen m\u00e1s registros y ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mantenimiento:<\/strong> una sola web y una sola URL para todos los dispositivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dise\u00f1o responsive en el email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En el email la idea es la misma: que la newsletter se lea bien en el m\u00f3vil. La diferencia est\u00e1 en que cada gestor de correo interpreta el c\u00f3digo a su manera, y algunos ignoran parte del CSS. Por eso los emails responsive se suelen montar con estructuras sencillas, de una o dos columnas, y botones grandes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3mo se dise\u00f1a y se comprueba un email que se adapta a cada pantalla est\u00e1 en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-responsive\/\">email responsive<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo comprobar si una web o un email es responsive<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cambia el tama\u00f1o de la ventana<\/strong> del navegador y mira si el contenido se reorganiza.<\/li>\n\n\n\n<li><strong>Usa las herramientas de desarrollo<\/strong> del navegador (F12) y su modo de dispositivo para ver la p\u00e1gina como en un m\u00f3vil o una tableta.<\/li>\n\n\n\n<li><strong>\u00c1brela en un m\u00f3vil de verdad:<\/strong> comprueba que no hace falta zoom, que los botones se pulsan bien y que nada se sale de la pantalla.<\/li>\n\n\n\n<li><strong>En el email, env\u00edate una prueba<\/strong> y \u00e1brela en el m\u00f3vil y en el ordenador, en m\u00e1s de un gestor de correo. M\u00e1s en <a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-rendering\/\">email rendering<\/a>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo te ayuda Mailrelay<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El editor de newsletters de Mailrelay a\u00f1ade el c\u00f3digo responsive por ti: dise\u00f1as el email arrastrando bloques y el editor lo adapta a cada dispositivo, sin tocar HTML ni CSS. Puedes partir de una <a href=\"https:\/\/mailrelay.com\/es\/glosario\/plantilla-de-email\/\">plantilla de email<\/a> y enviarte una prueba antes de lanzar la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el editor de landing pages tienes una vista de dispositivo para cambiar entre escritorio y m\u00f3vil y comprobar el dise\u00f1o antes de publicar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo esto est\u00e1 incluido en la cuenta gratuita, con la que puedes enviar hasta 80.000 emails al mes.<\/p>\n\n\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Empieza gratis con Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta 80.000 emails al mes, editor de arrastrar y soltar y soporte en espa\u00f1ol.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/es\/alta\/?utm_medium=cta&amp;utm_campaign=responsive-design\">Probar Mailrelay gratis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es el responsive design?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de dise\u00f1ar webs y emails para que se adapten solos al tama\u00f1o de la pantalla, con un \u00fanico dise\u00f1o para ordenador, tableta y m\u00f3vil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfEs lo mismo dise\u00f1o responsive que dise\u00f1o responsivo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. Responsive, responsivo y adaptable se usan como sin\u00f3nimos en espa\u00f1ol para la misma t\u00e9cnica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 diferencia hay entre dise\u00f1o responsive y adaptativo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El responsive usa un solo dise\u00f1o fluido que se ajusta a cualquier ancho. El adaptativo prepara varios dise\u00f1os fijos y muestra el que corresponde a cada tama\u00f1o de pantalla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es mobile first?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de trabajar en la que se dise\u00f1a primero para el m\u00f3vil y despu\u00e9s se ampl\u00eda el dise\u00f1o para pantallas m\u00e1s grandes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfNecesito saber programar para tener un dise\u00f1o responsive?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. La mayor\u00eda de las plantillas web y de los editores de email ya son responsive. Solo tienes que comprobar el resultado en el m\u00f3vil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entradas relacionadas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-responsive\/\">Email responsive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/css-cascading-style-sheets\/\">CSS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/html\/\">HTML<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/usabilidad-web\/\">Usabilidad web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/ui\/\">UI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/mobile-marketing\/\">Mobile marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/landing-page\/\">Landing page<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/email-rendering\/\">Email rendering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/plantilla-de-email\/\">Plantilla de email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/diseno-de-email-modular\/\">Dise\u00f1o de email modular<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-59987","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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La misma p\u00e1gina se ve bien en un ordenador, una tableta o un m\u00f3vil, sin hacer una versi\u00f3n distinta para cada uno. El t\u00e9rmino lo&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":5,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59987\/revisions"}],"predecessor-version":[{"id":107214,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/59987\/revisions\/107214"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=59987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}