{"id":73627,"date":"2023-08-28T11:01:21","date_gmt":"2023-08-28T11:01:21","guid":{"rendered":"https:\/\/mailrelay.com\/?post_type=glossary&#038;p=73627"},"modified":"2024-09-17T07:47:56","modified_gmt":"2024-09-17T07:47:56","slug":"aov","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/es\/glosario\/aov\/","title":{"rendered":"AOV"},"content":{"rendered":"\n<p>Si hay un indicador que puede dar una visi\u00f3n instant\u00e1nea del rendimiento de tu negocio, ese es el <strong>AOV, o Average Order Value<\/strong>. <\/p>\n\n\n\n<p>Pero, \u00bfqu\u00e9 es y por qu\u00e9 es tan crucial? Te lo explicamos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el AOV?<\/h2>\n\n\n\n<p>El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en tu tienda o negocio durante un per\u00edodo de tiempo espec\u00edfico. <\/p>\n\n\n\n<p>Para calcularlo, simplemente divides el ingreso total durante ese per\u00edodo por el n\u00famero total de pedidos.<\/p>\n\n\n\n<p><strong>AOV = Ingreso Total \/ N\u00famero Total de Pedidos<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es Importante el AOV?<\/h2>\n\n\n\n<p>Algunas razones para no ignorar esta m\u00e9trica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rentabilidad:<\/strong> Un AOV m\u00e1s alto generalmente significa m\u00e1s ingresos por transacci\u00f3n, lo que puede traducirse en una mayor rentabilidad.<\/li>\n\n\n\n<li><strong>Estrategias de marketing:<\/strong> Conociendo tu AOV, puedes ajustar tus estrategias de marketing para aumentar este valor, ya sea a trav\u00e9s de upselling, cross-selling o fidelizaci\u00f3n.<\/li>\n\n\n\n<li><strong>Coste de adquisici\u00f3n: <\/strong>Si conoces el AOV, puedes calcular cu\u00e1nto est\u00e1s dispuesto a gastar para adquirir un nuevo cliente y seguir siendo rentable.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo mejorar el AOV<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upselling:<\/strong> Ofrece productos o servicios superiores al que el cliente inicialmente ten\u00eda en mente.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cross-selling-venta-cruzada\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-selling<\/a>: <\/strong>Sugiere productos que complementen la compra actual del cliente.<\/li>\n\n\n\n<li><strong>Ofertas y descuentos:<\/strong> En pedidos con un m\u00ednimo de compra que supere ligeramente el AOV actual.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">AOV y marketing<\/h2>\n\n\n\n<p>Si estamos hablando de mejorar el AOV, no podemos pasar por alto la eficacia de una buena campa\u00f1a de marketing. <\/p>\n\n\n\n<p>Una <a href=\"https:\/\/mailrelay.com\/es\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1a de SMS<\/a>, por ejemplo, podr\u00eda ser una forma efectiva de informar a los clientes sobre nuevas ofertas, descuentos o productos complementarios que puedan aumentar el AOV.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Entender y optimizar el AOV puede marcar la diferencia en la rentabilidad de tu negocio. <\/p>\n\n\n\n<p>Acompa\u00f1ado de estrategias de marketing efectivas, como el <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketin<\/a>g y las campa\u00f1as de SMS, puedes hacer maravillas en el aumento de este valor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entradas relacionadas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cro-conversion-rate-optimization\/\">Conversion Rate Tasa De Conversi\u00f3n<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/roas-return-on-advertising-spend\/\">Return on Advertising Spend (ROAS)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/customer-lifetime-value-clv\/\">Customer Lifetime Value CLV<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cpa-coste-por-adquisicion\/\">Coste Por Adquisici\u00f3n CPA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cpc-coste-por-click\/\">Coste Por Click CPC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cpm-coste-por-mil-impresiones\/\">Coste Por Mil Impresiones CPM<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/customer-journey-map-mapa-de-experiencia-del-cliente\/\">Customer Journey Map Mapa De Experiencia Del Cliente<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/lead-scoring\/\">Lead Scoring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/upselling\/\">Upselling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/cross-selling-venta-cruzada\/\">Cross Selling Venta Cruzada<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-73627","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AOV - Mailrelay<\/title>\n<meta name=\"description\" content=\"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/glosario\/aov\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AOV - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/glosario\/aov\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T07:47:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/aov\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/aov\\\/\",\"name\":\"AOV - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#website\"},\"datePublished\":\"2023-08-28T11:01:21+00:00\",\"dateModified\":\"2024-09-17T07:47:56+00:00\",\"description\":\"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/aov\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/aov\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/glosario\\\/aov\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AOV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AOV - Mailrelay","description":"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/es\/glosario\/aov\/","og_locale":"es_ES","og_type":"article","og_title":"AOV - Mailrelay","og_description":"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo","og_url":"https:\/\/mailrelay.com\/es\/glosario\/aov\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2024-09-17T07:47:56+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/es\/glosario\/aov\/","url":"https:\/\/mailrelay.com\/es\/glosario\/aov\/","name":"AOV - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/es\/#website"},"datePublished":"2023-08-28T11:01:21+00:00","dateModified":"2024-09-17T07:47:56+00:00","description":"El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido realizado en negocio durante un per\u00edodo de tiempo","breadcrumb":{"@id":"https:\/\/mailrelay.com\/es\/glosario\/aov\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/es\/glosario\/aov\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/es\/glosario\/aov\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/es\/"},{"@type":"ListItem","position":2,"name":"AOV"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/es\/#website","url":"https:\/\/mailrelay.com\/es\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/es\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mailrelay.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Paco Ruben Quintero","author_link":"https:\/\/mailrelay.com\/es\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Si hay un indicador que puede dar una visi\u00f3n instant\u00e1nea del rendimiento de tu negocio, ese es el AOV, o Average Order Value. Pero, \u00bfqu\u00e9 es y por qu\u00e9 es tan crucial? Te lo explicamos. \u00bfQu\u00e9 es el AOV? El AOV (Average Order Value) es una m\u00e9trica que representa el valor medio de cada pedido&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/73627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/73627\/revisions"}],"predecessor-version":[{"id":81884,"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/glossary\/73627\/revisions\/81884"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=73627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}