{"id":38248,"date":"2015-09-23T05:41:53","date_gmt":"2015-09-23T05:41:53","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/09\/23\/que-es-el-spam-score-sabias-que-con-mailrelay-sales-con-62-de-inicio\/"},"modified":"2026-10-29T10:04:22","modified_gmt":"2026-10-29T10:04:22","slug":"que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/es\/blog\/2015\/09\/23\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\/","title":{"rendered":"\u00bfQu\u00e9 es el SpamScore? \u00bfY sab\u00edas que con Mailrelay empiezas con -6,2?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El SpamScore es un sistema de puntuaci\u00f3n que mide el posible riesgo de un email para intentar determinar si es spam o no. Todos los sistemas antispam usan esta puntuaci\u00f3n: el filtro suma o resta puntos seg\u00fan distintas reglas y, si el total alcanza el valor definido en el sistema, considera el mensaje como spam.<\/p>\n\n<p class=\"wp-block-paragraph\">Por ejemplo, en el sistema m\u00e1s utilizado, Spamassassin, la configuraci\u00f3n hace que el mensaje se rechace cuando la suma del SpamScore llega a 8 o lo supera.<\/p>\n\n<p class=\"wp-block-paragraph\">El administrador del servidor puede cambiar este valor. Por ejemplo, lo normal es que la mayor\u00eda de los servidores usen 5, para que sea un poco m\u00e1s seguro para los usuarios:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 comprueba el SpamScore al recibir un email?<\/p>\n\n<p class=\"wp-block-paragraph\">El filtro comprueba varias cosas: los tipos de contenido, el texto del cuerpo del email y del asunto, la configuraci\u00f3n t\u00e9cnica, si el remitente o alguna URL est\u00e1n en listas negras, etc. En concreto, Spamassassin tiene m\u00e1s de 700 reglas, que se comprueban siempre. Las buenas pr\u00e1cticas, como tener DKIM bien configurado, restan puntos, y los errores, <a href=\"https:\/\/mailrelay.com\/es\/blog\/2018\/09\/04\/asuntos-originales-newsletters\/\" target=\"_blank\" rel=\"noopener\">como escribir los asuntos<\/a> en may\u00fasculas, suman puntos a la puntuaci\u00f3n:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">En la columna DEFAULT SCORES podemos ver qu\u00e9 valor asigna el SpamScore por defecto a cada tipo de regla, pero hay algunas poco conocidas o poco evidentes, as\u00ed que lo mejor es usar la herramienta de verificaci\u00f3n de SpamScore que ofrece Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Pero antes de revisar el dise\u00f1o, los sistemas <a href=\"https:\/\/mailrelay.com\/es\/blog\/2017\/05\/23\/sistemas-antispam\/\" target=\"_blank\" rel=\"noopener\">antispam<\/a> tambi\u00e9n comprueban la configuraci\u00f3n, la reputaci\u00f3n del remitente y de la plataforma, y sus certificaciones. En teor\u00eda la puntuaci\u00f3n parte de cero, pero no con Mailrelay y sus certificaciones.<\/p>\n\n<p class=\"wp-block-paragraph\">Empezar\u00e1s con una puntuaci\u00f3n inicial de -6,2 en el SpamScore sin tener que configurar absolutamente nada e independientemente del dise\u00f1o. Esto aumenta mucho la entregabilidad de tus newsletters y minimiza los posibles problemas de dise\u00f1o, de configuraci\u00f3n o de reputaci\u00f3n del remitente (que ya no dependen de la plataforma), algo que otros sistemas no pueden ofrecer.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El SpamScore es un sistema de puntuaci\u00f3n que mide el posible riesgo de un email para intentar determinar si es spam o no. Todos los sistemas antispam usan esta puntuaci\u00f3n: el filtro suma o resta puntos seg\u00fan distintas reglas y, si el total alcanza el valor definido en el sistema, considera el mensaje como spam. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[231,834],"tags":[],"class_list":["post-38248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-entregabilidad-y-aspectos-tecnicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spam Score: \u00bfQu\u00e9 es? Reduce m\u00e9tricas con Mailrelay 2026<\/title>\n<meta name=\"description\" content=\"El SpamScore es un sistema de puntuaci\u00f3n que mide el posible riesgo de un email para intentar determinar si es spam o no. Todos los sistemas antispam usan esta puntuaci\u00f3n: el filtro suma o resta puntos seg\u00fan distintas reglas y, si el total alcanza el valor definido en el sistema, considera el mensaje como spam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/es\/blog\/2015\/09\/23\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spam Score: \u00bfQu\u00e9 es? Reduce m\u00e9tricas con Mailrelay 2026\" \/>\n<meta property=\"og:description\" content=\"El SpamScore es un sistema de puntuaci\u00f3n que mide el posible riesgo de un email para intentar determinar si es spam o no. Todos los sistemas antispam usan esta puntuaci\u00f3n: el filtro suma o resta puntos seg\u00fan distintas reglas y, si el total alcanza el valor definido en el sistema, considera el mensaje como spam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/blog\/2015\/09\/23\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-23T05:41:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T10:04:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/spam-score.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"No\u00e9 Soriano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"No\u00e9 Soriano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/\"},\"author\":{\"name\":\"No\u00e9 Soriano\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#\\\/schema\\\/person\\\/015806c54f5ded021ad304cd2e1b8c1d\"},\"headline\":\"\u00bfQu\u00e9 es el SpamScore? \u00bfY sab\u00edas que con Mailrelay empiezas con -6,2?\",\"datePublished\":\"2015-09-23T05:41:53+00:00\",\"dateModified\":\"2026-10-29T10:04:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/\"},\"wordCount\":362,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/spam-score.png\",\"articleSection\":[\"email marketing\",\"Entregabilidad y aspectos t\u00e9cnicos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/es\\\/blog\\\/2015\\\/09\\\/23\\\/que-es-el-spamscore-y-sabias-que-con-mailrelay-sales-con-62-de-inicio\\\/\",\"name\":\"Spam Score: \u00bfQu\u00e9 es? 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