{"id":38817,"date":"2017-02-24T06:59:50","date_gmt":"2017-02-24T06:59:50","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/02\/24\/personaliza-tu-herramienta-de-email-marketing-con-gravatar\/"},"modified":"2026-10-14T08:08:49","modified_gmt":"2026-10-14T08:08:49","slug":"gravatar","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/es\/blog\/2017\/02\/24\/gravatar\/","title":{"rendered":"Personaliza tu herramienta de email marketing con Gravatar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sois muchos los que nos pregunt\u00e1is c\u00f3mo modificar el peque\u00f1o logotipo que aparece arriba a la derecha en las cuentas de Mailrelay, la respuesta es: con Gravatar.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">En este breve y peque\u00f1o tutorial os voy a ense\u00f1ar c\u00f3mo hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y as\u00ed podr\u00e1s personalizar tu <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" rel=\"noopener\">herramienta de email marketing<\/a> Mailrelay para que muestre tu logotipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>IMPORTANTE<\/strong><\/span>: <em>es necesario, para que funcione, que utilices para registrarte en Gravatar el mismo email que utilizaste para registrarte en Mailrelay.<\/em><\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Gravatar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gravatar es un servicio web que te permite subir una imagen tuya, o tu logotipo, de forma que sea utilizado por otros servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente se utiliza para mostrar esta imagen cuando comentas en los blogs y cosas as\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero tiene m\u00e1s usos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo crear un Gravatar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La verdad es que es muy f\u00e1cil. Solo tienes que ir a esta URL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/es.gravatar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/es.gravatar.com\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y ver\u00e1s que hay arriba un bot\u00f3n que indica \u00abregistrate\u00bb:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1.png\" alt=\"P\u00e1gina de perfil de Gravatar de Matt Mullenweg en WordPress.com\" class=\"wp-image-34059\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de ah\u00ed sigue los pasos que te va indicando en pantalla.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Te enviar\u00e1 un email para que confirmes la creaci\u00f3n de la cuenta.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2.png\" alt=\"Email de bienvenida de WordPress.com y Gravatar para activar la cuenta\" class=\"wp-image-34061\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>IMPORTANTE<\/strong><\/span>: <em>las cuentas de Gravatar y WordPress.com van relacionadas, no te asustes si te indica que te ha creado una cuenta de WordPress.com.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cualquier caso al pinchar en el email para activar la cuenta te redirigir\u00e1 a una pantalla como esta:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"272\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3.png\" alt=\"Aviso de cuenta de WordPress.com activada para usar Gravatar\" class=\"wp-image-34063\" style=\"aspect-ratio:2.3161764705882355;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3-300x130.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3-110x47.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Haz click en \u00ab<strong>Sign in to Gravatar<\/strong>\u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso ya te llevar\u00e1 a la pesta\u00f1a de administraci\u00f3n de los diferentes Gravatars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00f1adir un nuevo Gravatar a tu cuenta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si acabamos de crear la cuenta, no tendremos ninguna imagen subida, y lo m\u00e1s probable es que veamos esta pantalla:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"372\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4.png\" alt=\"Panel \u00abManage Gravatars\u00bb con la opci\u00f3n para a\u00f1adir un email se\u00f1alada\" class=\"wp-image-34065\" style=\"aspect-ratio:1.6935483870967742;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4-300x177.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4-110x65.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tenemos que hacer click en \u00ab<em><strong>Add one by clicking here!<\/strong><\/em>\u00ab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y luego en \u00ab<strong>Upload new<\/strong>\u00ab:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5.png\" alt=\"Pantalla \u00abUpload image\u00bb para subir una foto a Gravatar\" class=\"wp-image-34067\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de ah\u00ed solo tienes que seguir los pasos para subir la imagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Ser\u00e1n varios pasos, y entre ellos habr\u00e1 uno para que recortes la imagen, de forma que quede lo mejor posible.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendr\u00e1s que a\u00f1adir tambi\u00e9n un rating para la imagen:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6.png\" alt=\"Pantalla para elegir la clasificaci\u00f3n de edad de la imagen de Gravatar\" class=\"wp-image-34069\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"rating gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es una valoraci\u00f3n de si la imagen es para todos los p\u00fablicos o no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ya lo tenemos:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra imagen en Gravatar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La veremos as\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"622\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7.png\" alt=\"Panel \u00abManage Gravatars\u00bb con la imagen ya asignada al email\" class=\"wp-image-34071\" style=\"aspect-ratio:0.8745980707395499;width:544px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7.png 544w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7-262x300.png 262w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7-110x126.png 110w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad ya no es necesario hacer nada m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te comentaba antes que esto ayudar\u00eda a personalizar tu cuenta de Mailrelay. Pero no es necesario que hagas nada m\u00e1s, si has creado la cuenta de Gravatar con el mismo email que tu cuenta de Mailrelay, <strong>ver\u00e1s esta imagen aqu\u00ed<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8.png\" alt=\"Panel de Mailrelay en el que ya aparece la imagen de Gravatar del usuario\" class=\"wp-image-34073\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entradas relacionadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/es\/blog\/2020\/07\/16\/marketing-por-email-interactivo-la-guia-completa\/\">Marketing Interactivo: Qu\u00e9 es [Gu\u00eda Completa]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/blog\/2022\/08\/23\/que-elementos-debe-tener-una-pagina-de-inicio-eficaz-para-un-sitio-web\/\">9 Elementos Insustituibles para la P\u00e1gina de Inicio de tu Web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/blog\/2022\/11\/08\/tipos-marketing-estrategico\/\">Marketing Estrat\u00e9gico: Beneficios, T\u00e9cnicas y Ejemplos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/blog\/2017\/05\/23\/sistemas-antispam\/\">Sistema Antispam: qu\u00e9 son y c\u00f3mo saber si estoy en Lista Negra<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/blog\/2020\/01\/09\/las-14-herramientas-digitales-fundamentales-en-marketing-digital\/\">14 Herramientas Digitales de Marketing Incre\u00edbles<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como ves es una forma muy f\u00e1cil y r\u00e1pida de personalizar tu herramienta de email marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un peque\u00f1o detalle, pero que puede hacer la gesti\u00f3n de tu cuenta m\u00e1s agradable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espero que este tutorial te sea de utilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuidar estos detalles ayuda adem\u00e1s a proteger la <a href=\"https:\/\/mailrelay.com\/es\/glosario\/reputacion-del-remitente\/\" target=\"_blank\" rel=\"noopener\">reputaci\u00f3n del remitente<\/a> y a ofrecer una experiencia m\u00e1s cercana gracias a la <a href=\"https:\/\/mailrelay.com\/es\/glosario\/hiperpersonalizacion-en-marketing\/\" target=\"_blank\" rel=\"noopener\">hiperpersonalizaci\u00f3n<\/a> de cada env\u00edo.<\/p>\n\n\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO de Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO de Mailrelay. Escribe sobre email marketing, copywriting y conversi\u00f3n para pymes y emprendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">M\u00e1s art\u00edculos de Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sois muchos los que nos pregunt\u00e1is c\u00f3mo modificar el peque\u00f1o logotipo que aparece arriba a la derecha en las cuentas de Mailrelay, la respuesta es: con Gravatar.<\/p>\n","protected":false},"author":124,"featured_media":34057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[231,840],"tags":[],"class_list":["post-38817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-formularios-y-contenido-interactivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gravatar: \u00bfQu\u00e9 es? 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