{"id":39139,"date":"2017-12-11T13:39:29","date_gmt":"2017-12-11T13:39:29","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/12\/11\/por-que-los-emails-no-llegan-a-hotmail-microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook\/"},"modified":"2025-10-09T09:18:01","modified_gmt":"2025-10-09T09:18:01","slug":"microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/es\/blog\/2017\/12\/11\/microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook\/","title":{"rendered":"\u00bfPor qu\u00e9 los emails no llegan a hotmail? Microsoft endurece las m\u00e9tricas de reputaci\u00f3n de remitentes en Hotmail y Outlook"},"content":{"rendered":"

Parece\u00a0que\u00a0algo\u00a0se\u00a0est\u00e1\u00a0moviendo\u00a0en\u00a0las\u00a0altas\u00a0esferas\u00a0de\u00a0los\u00a0sistemas\u00a0de\u00a0correo\u00a0de\u00a0Microsoft.<\/p>\n

Tras la severa incidencia que sufrieron a nivel mundial en septiembre de 2017 y los movimientos de grandes operadores ESP como Mailchimp<\/em><\/a> que han anunciado levantar la mano en sus exigencias para evitar el env\u00edo de spam desde sus sistema, Microsoft toma medidas para reducir el correo no deseado<\/strong> en Hotmail y Outlook.<\/p>\n

En concreto, seg\u00fan nos han informado nuestras entidades certificadoras de nuestras IPs, a partir de diciembre de 2017 Microsoft<\/strong> va a reducir las m\u00e9tricas que utiliza para calcular la reputaci\u00f3n de los remitentes<\/a>, o lo que se conoce con el acr\u00f3nimo en ingl\u00e9s S.R.D. (Sender Reputation Data<\/em>).<\/p>\n

y seg\u00fan nuestras fuentes se van modificar estos dos puntos:<\/p>\n

1. La m\u00e9trica IP Microsoft SRD individual cambiar\u00e1<\/strong>, de modo que una IP con 11 o m\u00e1s votos de SRD (m\u00ednimo 5 Votos basura<\/em>) se aplicar\u00e1 con un umbral de 45% de SRD.<\/p>\n

La tasa para aquellos con menos Votos de SRD permanecer\u00e1 sin cambios.<\/p>\n

2. la tasa global de quejas de Microsoft se reduce de 0,40% a 0,20%<\/strong> para cumplir con los procesos de filtrado de Microsoft<\/p>\n

\u00bfQu\u00e9 otros cambios de Microsoft puede hacer que tus emails no lleguen a Hotmail?<\/h2>\n

Por ahora se han visto estos cambios, comentado en wordtothewise:<\/p>\n

    \n
  1. Hacia finales de 2017 Microsoft mov\u00edo todas sus propiedades de webmail al\u00a0 mismo backend que Office365<\/li>\n
  2. Microsoft ha actualizado sus interfaces de m\u00f3vil para que incluyan el bot\u00f3n \u00abesto es spam\u00bb, de manera que sea m\u00e1s f\u00e1cil marcar los emails no deseados como SPAM<\/li>\n
  3. Informes de FBL se generan ahora tambi\u00e9n cuando el usuario mueve el email a la carpeta de SPAM, incluso cuando utilizan un cliente IMAP<\/li>\n
  4. Microsoft y Return Path han decidido bajar el ratio de queja aceptable para las IPs certificadas<\/li>\n<\/ol>\n

    \u00bfC\u00f3mo evitar estas nuevas dificultades?<\/strong><\/p>\n

    Como siempre, enviando emails que los suscriptores deseen recibir.<\/p>\n

    Que ellos mismos se hayan suscrito con un proceso de doble opt-in<\/p>\n

    Y permitiendo la baja de forma f\u00e1cil en el momento que lo deseen.<\/p>\n

    \u00bfEn qu\u00e9 puede afectar esto a nuestro email marketing?<\/h2>\n

    B\u00e1sicamente, los env\u00edos de email con mucho volumen, que est\u00e9n cerca de los l\u00edmites anteriores para bajar la reputaci\u00f3n del remitente, pueden empezar a sufrir m\u00e1s encolamiento en sus env\u00edos<\/a> y tener peores resultados en sus campa\u00f1as. Ser\u00e1 necesario extremar las medidas que garanticen que los env\u00edos son 100% acordes con la normativa CAN-SPAM para evitar este escenario:<\/p>\n

    \u00bfQu\u00e9 es la ley CAN-SPAM?<\/a><\/p>\n

    \"No\u00e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Parece\u00a0que\u00a0algo\u00a0se\u00a0est\u00e1\u00a0moviendo\u00a0en\u00a0las\u00a0altas\u00a0esferas\u00a0de\u00a0los\u00a0sistemas\u00a0de\u00a0correo\u00a0de\u00a0Microsoft. Tras la severa incidencia que sufrieron a nivel mundial en septiembre de 2017 y los movimientos de grandes operadores ESP como Mailchimp que han anunciado levantar la mano en sus exigencias para evitar el env\u00edo de spam desde sus sistema, Microsoft toma medidas para reducir el correo no deseado en Hotmail y Outlook. En […]<\/p>\n","protected":false},"author":7,"featured_media":34769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-39139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n\u00bfPor qu\u00e9 los Emails no llegan a Hotmail? 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La culpa de Microsoft\" \/>\n<meta property=\"og:description\" content=\"La tasa global de quejas de Microsoft se reduce de 0,40% a 0,20% para cumplir con los procesos de filtrado de Microsoft\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/es\/blog\/2017\/12\/11\/microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-11T13:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T09:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/microsoft.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"No\u00e9 Soriano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"No\u00e9 Soriano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailrelay.com\/es\/blog\/2017\/12\/11\/microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/es\/blog\/2017\/12\/11\/microsoft-endurece-las-metricas-de-reputacion-de-remitentes-en-hotmail-y-outlook\/\"},\"author\":{\"name\":\"No\u00e9 Soriano\",\"@id\":\"https:\/\/mailrelay.com\/es\/#\/schema\/person\/015806c54f5ded021ad304cd2e1b8c1d\"},\"headline\":\"\u00bfPor qu\u00e9 los emails no llegan a hotmail? 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