Reduzir os gastos com interc\u00e2mbio de pessoal especializado\u00a0em email marketing,<\/li>\n<\/ul>\nSobre a Save the Children<\/h3>\n
A Save the Children \u00e9 a maior organiza\u00e7\u00e3o global independente que trabalha com crian\u00e7as. Eles trabalham em quase 120 pa\u00edses, salvando vidas, fornecendo prote\u00e7\u00e3o \u00e0s crian\u00e7as e defendendo os seus direitos (atingindo 125 milh\u00f5es de crian\u00e7as em todo o mundo).<\/p>\n
Na Espanha, concentram seus \u00a0esfor\u00e7os em satisfazer as necessidades fundamentais das crian\u00e7as (apoio educacional, atendimento psicoter\u00e1pico, terapias especializadas, psicomotora, oferecendo material escolar, alimentos ou higiene, etc).<\/p>\n
Para todas as crian\u00e7as em situa\u00e7\u00e3o de pobreza ou de exclus\u00e3o social, fora da Espanha, fazem o poss\u00edvel para que milhares de crian\u00e7as com menos de cinco anos n\u00e3o percam a vida todos os dias, principalmente por causas evit\u00e1veis ou trat\u00e1veis. Seus programas educacionais atingiram mais de 8 milh\u00f5es de crian\u00e7as em 2012.<\/p>\n
Objetivos<\/h3>\n
A Save the Children<\/strong> precisava de um sistema que fosse mais f\u00e1cil de usar, para suas campanhas de email marketing, mas tamb\u00e9m precisava reduzir os custos das suas newsletters, para manter contato de uma forma pessoal com todos os que colaboram com a sua organiza\u00e7\u00e3o.<\/p>\nA Mail<\/span>relay<\/strong> tamb\u00e9m tem um projeto social que ajuda v\u00e1rias ONGs de todo o mundo e a ONG precisava de um sistema completo, assim sendo a Save the Children envia suas campanhas de forma gratuita.<\/p>\nAssim, eles podem alocar esses recursos para melhorar as a\u00e7\u00f5es de infra-estrutura para continuar ajudando crian\u00e7as de todo o mundo.<\/p>\n
A ONG tamb\u00e9m precisava deixar de usar sua ferramenta interna, que consumia recursos e precisava de pessoal altamente especializado para a cria\u00e7\u00e3o e envio de newsletters.<\/p>\n
A\u00e7\u00f5es tomadas<\/h3>\n
Para que os emails da Save the Children enviem corretamente as campanhas para os servidores de destino, o pessoal t\u00e9cnico da Mail<\/span>relay<\/strong> entrou em contato com os t\u00e9cnicos do cliente para ajudar a configurar as newsletters dentro dos padr\u00f5es corretos, chegando diretamente na caixa de entrada de cada um dos assinantes \/ membros desta organiza\u00e7\u00e3o sem fins lucrativos.<\/p>\nTamb\u00e9m foram criados designs personalizados para evitar que as newsletters sejam detectadas como SPAM, uma vez que neste tipo de organiza\u00e7\u00e3o normalmente ocorrem falsos positivos.<\/p>\n
Da mesma forma, a grande variedade de templates pr\u00e9-definidos, totalmente edit\u00e1veis, reduziram o tempo necess\u00e1rio para compor e enviar cada uma das campanhas, de uma forma mais r\u00e1pida e mais flex\u00edvel.<\/p>\n
Al\u00e9m disso, todo este suporte t\u00e9cnico na cria\u00e7\u00e3o de newsletters n\u00e3o implica qualquer custo para a Save the Children.<\/p>\n
Resultado<\/h3>\n
Gra\u00e7as a Mail<\/span>relay,<\/strong> foi poss\u00edvel\u00a0 melhorar o processo de envio, adaptando o sistema \u00e0s suas necessidades, poupando tempo entre os diferentes departamentos envolvidos no processo de planejamento de campanhas de e-mail marketing. Como indicado pelo cliente<\/p>\n“Os principais benef\u00edcios oferecidos pela Mail<\/span>relay<\/strong> foram a flexibilidade e velocidade do sistema para nossa organiza\u00e7\u00e3o. Nossos objetivos eram ter uma ferramenta r\u00e1pida, acess\u00edvel e simples de usar, que n\u00e3o afetasse nossos recursos internos”.<\/p>\nA economia obtida ao n\u00e3o precisar pagar por um plano de email marketing, permitiu que a ONG pudesse concentrar os seus recursos no trabalho com crian\u00e7as.<\/p>\n
“A chegada da Mail<\/span>relay <\/span>melhorou nossa infra-estrutura, oferecendo uma ferramenta mais completa do que a que era usada anteriormente, pois podemos dispor de campos personalizados, estat\u00edsticas, de modo que cada um dos assinantes recebem as mensagens totalmente personalizadas (com um acabamento profissional) al\u00e9mdo fato de podermos usar templates pr\u00e9-definidos que simplificam nosso trabalho.”<\/span><\/h3>\nVer\u00f3nica Burguillo, T\u00e9cnica de marketing online da Save the Children.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"“Os principais benef\u00edcios oferecidos pela Mailrelay foram a flexibilidade e velocidade do sistema para nossa organiza\u00e7\u00e3o. Nossos objetivos eram ter uma ferramenta r\u00e1pida, acess\u00edvel e simples de usar, que n\u00e3o afetasse nossos recursos internos”. \u00a0Baixe este caso de sucesso em PDF Palavras-chave Templates totalmente edit\u00e1veis Estat\u00edsticas para melhorar a base de\u00a0doadores Reduzir os gastos com […]<\/p>\n","protected":false},"featured_media":44501,"template":"","class_list":["post-45120","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n
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![\"save-the-children-in\"](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/save-the-children-in.png\")
<\/p>\n![\"pdf\"](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-17.png\")
<\/a>\u00a0Baixe este caso de sucesso em PDF<\/a><\/p>\n