{"id":45121,"date":"2013-03-10T19:52:35","date_gmt":"2013-03-10T19:52:35","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/tata-motors\/"},"modified":"2026-09-08T09:39:02","modified_gmt":"2026-09-08T09:39:02","slug":"tata-motors","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","title":{"rendered":"Tata Motors"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1304\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/tata-in.png\" alt=\"tata-in\" width=\"950\" height=\"250\"><\/p>\n<h3><em>&#8220;Usamos o servi\u00e7o SmartHost oferecido pela <span style=\"color: #3366ff;\">Mailrelay<\/span>para evitar que nossas conex\u00f5es de sa\u00edda sejam bloqueadas e n\u00e3o temos nenhum problema; al\u00e9m disso, conseguimos reduzir nossos custos. Com a Mailrelay, nossos e-mails s\u00e3o enviados de forma r\u00e1pida e segura.&#8221;<\/em><\/h3>\n<p><a title=\"Tata\" href=\"https:\/\/mailrelay.com\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-tata.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-6.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/Success-Story-Tata-Motors-EN.pdf\">Baixe a hist\u00f3ria de sucesso da Tata Motors<\/a><\/p>\n<h3>Palavras-chave<\/h3>\n<ul>\n<li>Envio de e-mails via <a href=\"https:\/\/mailrelay.com\/pt\/\">SMTP<\/a><\/li>\n<li>Oferecendo um servi\u00e7o de alta capacidade para gerenciar mais de 300 contas<\/li>\n<\/ul>\n<h3>Sobre a Tata Motors<\/h3>\n<p>A Tata Motors faz parte do Grupo Tata, que \u00e9 formado por mais de 90 empresas de diferentes setores: telecomunica\u00e7\u00f5es, engenharia, energia, etc.<\/p>\n<p>A empresa tem uma forte presen\u00e7a em mais de 80 pa\u00edses, em seis continentes. No \u00faltimo ano fiscal, 2011-2012, a Tata Motors aumentou suas vendas globais em cerca de 2.500 milh\u00f5es de d\u00f3lares e vendeu quase um milh\u00e3o de ve\u00edculos no mundo todo. Esses n\u00fameros colocam a Tata Motors entre as cinco montadoras mais importantes do mundo, especialmente depois da recente aquisi\u00e7\u00e3o de duas marcas globais como a Jaguar e a Land Rover.<\/p>\n<p>A Tata Motors entrou em contato com <strong><span style=\"color: #3366ff;\">a Mailrelay<\/span><\/strong> porque precisava encontrar um servi\u00e7o de SmartHost SMTP para gerenciar mais de 300 contas de e-mail corporativas, sem nenhum atraso no envio das mensagens, embora seja importante ressaltar que esse tipo de uso n\u00e3o \u00e9 um caso isolado.<\/p>\n<h3>Objetivos<\/h3>\n<p>A principal fun\u00e7\u00e3o para a qual usamos <strong><span style=\"color: #3366ff;\">o Mailrelay<\/span><\/strong> \u00e9 fornecer um servi\u00e7o SMTP capaz de dar suporte a todos os endere\u00e7os de e-mail usados pela Tata Motors sem precisar fazer grandes mudan\u00e7as operacionais. As limita\u00e7\u00f5es impostas pelo nosso antigo provedor faziam com que nossos e-mails n\u00e3o fossem entregues corretamente na caixa de entrada dos nossos clientes.<\/p>\n<p>Usamos o Mailrelay como servidor SMTP para que todos os funcion\u00e1rios da Tata Motors na Espanha possam enviar seus e-mails, ao contr\u00e1rio da grande maioria dos usu\u00e1rios dessa plataforma, que usam o sistema para criar campanhas de e-mail e boletins promocionais.<\/p>\n<p>Come\u00e7amos a usar o servi\u00e7o SmartHost oferecido pela <strong><span style=\"color: #3366ff;\">Mailrelay<\/span><\/strong> para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos nenhum problema; al\u00e9m disso, conseguimos reduzir nossos custos.<\/p>\n<h3>Medidas tomadas<\/h3>\n<p>A Tata Motors e suas mais de 300 contas de e-mail foram hospedadas nos nossos servidores para usar o nosso sistema, j\u00e1 que isso sai bem mais barato do que o que eles pagariam por um servidor dedicado. Como <strong><span style=\"color: #3366ff;\">a Mailrelay<\/span><\/strong> administra seus pr\u00f3prios endere\u00e7os IP (j\u00e1 que a empresa \u00e9 membro da RIPE), <strong><span style=\"color: #3366ff;\">ela<\/span><\/strong> tem a vantagem competitiva de ter controle total sobre os endere\u00e7os IP usados pela Tata Motors para enviar seus e-mails, e o software pode fazer ajustes t\u00e9cnicos caso algum endere\u00e7o IP seja bloqueado. Garantir que as mensagens sejam entregues sem problemas e oferecer um atendimento r\u00e1pido, gra\u00e7as \u00e0 nossa equipe altamente qualificada.<\/p>\n<h3>Resultado<\/h3>\n<p>A tranquilidade de saber que nossas comunica\u00e7\u00f5es ficam hospedadas em um data center com alto desempenho t\u00e9cnico e que <strong><span style=\"color: #3366ff;\">a Mailrelay<\/span><\/strong> oferece suporte r\u00e1pido, geralmente em menos de uma hora, nos permite nos conectar com nossos clientes e fornecedores de um jeito super eficiente.<\/p>\n<p>Ao mesmo tempo, todas as medidas de seguran\u00e7a dispon\u00edveis nesse servi\u00e7o (conex\u00f5es SSL, chave DKIM, etc.) garantem que nossas mensagens ser\u00e3o enviadas.<\/p>\n<p>Pra ser sincero, n\u00e3o sei quais empresas oferecem esse tipo de servi\u00e7o de e-mail, mas o que tenho certeza \u00e9 que trabalhar com o Mailrelay tem sido um sucesso e esse software atende facilmente \u00e0s expectativas e necessidades da nossa empresa.<\/p>\n<blockquote><p><em>&#8220;Com o Mailrelay, nossos e-mails s\u00e3o enviados de forma correta e segura. Problemas t\u00edpicos que surgem ao trabalhar com provedores de baixo custo, que geralmente n\u00e3o permitem mais do que 100 e-mails por hora e limitam o n\u00famero de conex\u00f5es simult\u00e2neas \u2014 o que n\u00e3o atende \u00e0s necessidades da Tata Motors.  <\/em><\/p>\n<p><em>O p\u00e9ssimo atendimento oferecido pelo nosso antigo provedor deixava muito a desejar; n\u00e3o ajudava nossos funcion\u00e1rios, ent\u00e3o, \u00e0s vezes, a gente tinha que esperar v\u00e1rios dias para receber respostas \u00e0s nossas perguntas, mas tudo isso foi resolvido quando come\u00e7amos a usar o servi\u00e7o Mailrelay SmartHost, que oferece suporte imediato. &#8220;<\/em><\/p><\/blockquote>\n<p><em>Javier Meca,<\/em><\/p>\n<p><em>Javier Meca, chefe do departamento de TI da Tata Motors Espanha<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Usamos o servi\u00e7o SmartHost oferecido pela Mailrelaypara evitar que nossas conex\u00f5es de sa\u00edda sejam bloqueadas e n\u00e3o temos nenhum problema; al\u00e9m disso, conseguimos reduzir nossos custos. Com a Mailrelay, nossos e-mails s\u00e3o enviados de forma r\u00e1pida e segura.&#8221; Baixe a hist\u00f3ria de sucesso da Tata Motors Palavras-chave Envio de e-mails via SMTP Oferecendo um servi\u00e7o [&hellip;]<\/p>\n","protected":false},"featured_media":11972,"template":"","class_list":["post-45121","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tata Motors - Mailrelay<\/title>\n<meta name=\"description\" content=\"Usamos o servi\u00e7o SmartHost oferecido pela Mailrelay para evitar que nossas conex\u00f5es de sa\u00edda sejam bloqueadas, e n\u00e3o temos nenhum problema\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Motors - 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