{"id":45121,"date":"2013-03-10T19:52:35","date_gmt":"2013-03-10T19:52:35","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/tata-motors\/"},"modified":"2023-09-13T12:34:41","modified_gmt":"2023-09-13T12:34:41","slug":"tata-motors","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","title":{"rendered":"Tata Motors"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1304\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/tata-in.png\" alt=\"tata-in\" width=\"950\" height=\"250\" \/><\/p>\n<h3>&#8220;Utilizamos o servi\u00e7o SmartHost da <em><span style=\"color: #3366ff;\">Mail<\/span>relay,<\/em> para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas, al\u00e9m de uma significativa economia de custos. Coma Mailrelay, os e-mails s\u00e3o enviados sem demora e com seguran\u00e7a&#8221;.<\/h3>\n<p><a title=\"Tata\" href=\"https:\/\/mailrelay.com\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-tata.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-18.png\" alt=\"pdf\" width=\"25\" height=\"25\" \/><\/a><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/12\/mailrelay-caso-exito-tataPT.pdf\">Download Caso de sucesso Tata Motors<\/a><\/p>\n<h3>Keywords<\/h3>\n<ul>\n<li>Envio de emails por <a href=\"https:\/\/mailrelay.com\/pt\/\">SMTP<\/a><\/li>\n<li>Fornecer um servi\u00e7o de alta capacidade<\/li>\n<li>Capaz de gerir mais de 300 contas<\/li>\n<\/ul>\n<h3>Sobre Tata Motors<\/h3>\n<p>A Tata Motors \u00e9 parte do grupo Tata, que consiste em mais de 90 empresas de diferentes setores: telecomunica\u00e7\u00f5es, engenharia, \u00a0materiais, energia, etc. Tem uma presen\u00e7a forte em mais de 80 pa\u00edses em seis continentes.<\/p>\n<p>No ano fiscal passado, 2011-2012, a <strong>Tata Motors<\/strong> aumentou o seu faturamento global em cerca de 2.500 milh\u00f5es de d\u00f3lares e vendeu quase um milh\u00e3o de ve\u00edculos em todo o mundo. Esses n\u00fameros posicionam a Tata Motors entre os cinco fabricantes \u00a0de autom\u00f3veis mais importantes a n\u00edvel mundial, especialmente ap\u00f3s a recente aquisi\u00e7\u00e3o de duas marcas de refer\u00eancia globais, como Jaguar e Land Rover.<\/p>\n<p>O contato da<strong> Tata Motors<\/strong> com a <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> surgiu da necessidade de buscar um servi\u00e7o SMTP SmartHost como o oferecido pela plataforma, com capacidade de gerenciamento para ser usado em mais de 300 contas de e-mail corporativas, sem que ocorressem atrasosno envio das mensagens, embora deva ser notado que este tipo de utiliza\u00e7\u00e3o n\u00e3o \u00e9 \u00a0um caso isolado.<\/p>\n<h3>Objetivos<\/h3>\n<p>A principal tarefa para a qual usamos a Mailrelay \u00e9 a presta\u00e7\u00e3o de um servi\u00e7o SMTP que fosse capaz de suportar todos os endere\u00e7os de e-mail que usamos na Tata Motors sem fazer altera\u00e7\u00f5es operacionais significativas. As limita\u00e7\u00f5es impostas pelo nosso antigo provedor de sa\u00edda faziam com que nossos e-mails n\u00e3o chegassem corretamente aos destinat\u00e1rios.<\/p>\n<p>Utilizamos -a <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> como plataforma de SMTP para que \u00a0todos os trabalhadores da <strong>Tata Motors<\/strong> em Espanha possam enviar seus e-mails, ao contr\u00e1rio da grande maioria dos usu\u00e1rios da plataforma que utilizam o sistema\u00a0 para as suas campanhas de email marketing e newsletters promocionais .<\/p>\n<p>N\u00f3s come\u00e7amos a usar o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas, al\u00e9m de uma significativa economia de custos.<\/p>\n<h3>A\u00e7\u00f5es tomadas<\/h3>\n<p>Tata Motors e suas mais de 300 contas de e-mails foram colocadas em nosso servidores para usar nossos servi\u00e7os, que custa muito mais barato o que a contrata\u00e7\u00e3o de um servidor dedicado.<\/p>\n<p>Uma vez que a <strong><span style=\"color: #3366ff;\">Mail<\/span>relay<\/strong> administra IPs pr\u00f3prios (por ser um membro RIPE), tem a vantagem competitiva de ter controle total sobre os IPs utilizados pela Tata Motors para enviar seus e-mails, podendo efetuar altera\u00e7\u00f5es t\u00e9cnicas, em caso de qualquer tipo de bloqueio. Garantindo que as mensagens sejam entregues sem problemas e oferecendo assist\u00eancia t\u00e9cnica r\u00e1pida por pessoal altamente qualificado.<\/p>\n<h3>Resultado<\/h3>\n<p>A seguran\u00e7a de saber que nossas comunica\u00e7\u00f5es est\u00e3o alojadas em um centro de dados de alto desempenho t\u00e9cnico e que a Mailrelay oferece suporte r\u00e1pido, nos atendendo em menos de uma hora, nos permite manter contato com os nossos clientes e fornecedores de uma forma realmente eficiente.<\/p>\n<p>Ao mesmo tempo, as medidas de seguran\u00e7a dispon\u00edveis neste servi\u00e7o (conex\u00f5es SSL, DKIM, etc.) nos permitem desfrutar de uma tranquilidade que antes n\u00e3o era poss\u00edvel.<\/p>\n<p>Para ser honesto, eu n\u00e3o conhe\u00e7o quais empresas que conseguem oferecer este tipo de servi\u00e7o de e-mails, mas o que eu tenho certeza \u00e9 de que a escolha da Mailrelay tem sido um sucesso e atende facilmente as expectativas e necessidades da nossa empresa.<\/p>\n<blockquote><p><em>&#8220;Com a Mailrelay, os e-mails s\u00e3o enviados sem demora e com seguran\u00e7a. Os problemas t\u00edpicos que ocorrem nas hospedagens de baixo custo que normalmente n\u00e3o permitem mais de 100 e-mails por hora e limitam o n\u00famero de conex\u00f5es simult\u00e2neas, algo que n\u00e3o cobre as necessidades da Tata Motors. O sistema de suporte prec\u00e1rio oferecido pelo nosso antigo provedor deixava muito a desejar, pois n\u00e3o ajudava os funcion\u00e1rios da Tata Motors, que, por vezes, ficavam v\u00e1rios dias aguardando resposta, mas tudo isso foi resolvido quando contratamos o servi\u00e7o SmartHost da Mailrelay que oferece suporte instant\u00e2neo.&#8221;<\/em><\/p><\/blockquote>\n<p><em>Javier Meca,<\/em><br \/>\n<em>Javier Meca, Chefe do Departamento de TI Tata Motors Espanha<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas, al\u00e9m de uma significativa economia de custos. Coma Mailrelay, os e-mails s\u00e3o enviados sem demora e com seguran\u00e7a&#8221;. Download Caso de sucesso Tata Motors Keywords Envio de emails por SMTP Fornecer um servi\u00e7o de alta capacidade [&hellip;]<\/p>\n","protected":false},"featured_media":11972,"template":"","class_list":["post-45121","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tata Motors - Mailrelay<\/title>\n<meta name=\"description\" content=\"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Motors - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T12:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png\" \/>\n\t<meta property=\"og:image:width\" content=\"213\" \/>\n\t<meta property=\"og:image:height\" content=\"192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/\",\"name\":\"Tata Motors - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/tata.png\",\"datePublished\":\"2013-03-10T19:52:35+00:00\",\"dateModified\":\"2023-09-13T12:34:41+00:00\",\"description\":\"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/tata.png\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/tata.png\",\"width\":213,\"height\":192},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/tata-motors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tata Motors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tata Motors - Mailrelay","description":"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","og_locale":"pt_BR","og_type":"article","og_title":"Tata Motors - Mailrelay","og_description":"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas","og_url":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2023-09-13T12:34:41+00:00","og_image":[{"width":213,"height":192,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","url":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/","name":"Tata Motors - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png","datePublished":"2013-03-10T19:52:35+00:00","dateModified":"2023-09-13T12:34:41+00:00","description":"Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas","breadcrumb":{"@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png","width":213,"height":192},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/pt\/case-study\/tata-motors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Tata Motors"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/pt\/#website","url":"https:\/\/mailrelay.com\/pt\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/pt\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mailrelay.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata-150x150.png",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",213,192,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata-110x99.png",110,99,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",60,54,false],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/tata.png",120,108,false]},"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/pt\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"&#8220;Utilizamos o servi\u00e7o SmartHost da Mailrelay, para evitar o bloqueio das nossas conex\u00f5es de sa\u00edda e n\u00e3o tivemos problemas, al\u00e9m de uma significativa economia de custos. Coma Mailrelay, os e-mails s\u00e3o enviados sem demora e com seguran\u00e7a&#8221;. Download Caso de sucesso Tata Motors Keywords Envio de emails por SMTP Fornecer um servi\u00e7o de alta capacidade&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/45121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/45121\/revisions"}],"predecessor-version":[{"id":74773,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/45121\/revisions\/74773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/11972"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=45121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}