{"id":91822,"date":"2026-09-08T09:37:42","date_gmt":"2026-09-08T09:37:42","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/seat\/"},"modified":"2026-09-08T09:37:54","modified_gmt":"2026-09-08T09:37:54","slug":"seat","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/seat\/","title":{"rendered":"SEAT"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><figure><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/seat-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3172\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/seat-grande.jpg\" alt=\"seat-grande\" width=\"950\" height=\"250\"\/><\/a><\/figure><\/h3>\n\n<h3 class=\"wp-block-heading\">\u201cNosso mais sincero agradecimento pela aten\u00e7\u00e3o e pelo tratamento que recebemos. Um agradecimento especial ao consultor No\u00e9 Soriano, que foi de grande ajuda para a gente na implementa\u00e7\u00e3o desse projeto\u201d<\/h3>\n\n<h3 class=\"wp-block-heading\">Pontos-chave<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o (sem custo) de designs corporativos personalizados para manter a imagem da marca e o branding com elementos padronizados que sejam exibidos corretamente em qualquer cliente.<\/li>\n\n\n\n<li>Consultoria e informa\u00e7\u00f5es sobre <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">marketing por e-mail<\/a>, configura\u00e7\u00e3o de remetentes e capacidade de entrega de boletins informativos.<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o do sistema e consultoria para um departamento espec\u00edfico sobre vagas internas e not\u00edcias.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n<h3 class=\"wp-block-heading\">Sobre a SEAT<\/h3>\n\n<p class=\"wp-block-paragraph\">A SEAT, S.A. \u00e9 uma montadora espanhola, subsidi\u00e1ria do Grupo Volkswagen, com vendas de cerca de meio milh\u00e3o de ve\u00edculos por ano, segundo dados de 2017.<\/p>\n\n<p class=\"wp-block-paragraph\">Na divis\u00e3o SEAT Jobs, eles tinham testado v\u00e1rios fornecedores sem sucesso, seja por falta de funcionalidades e\/ou integra\u00e7\u00e3o, seja por causa dos custos excessivos.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, precisavam de integra\u00e7\u00e3o e automa\u00e7\u00e3o com o WordPress, bem como de um cuidado especial com os designs para preservar a imagem corporativa rigorosa, mantendo uma boa visualiza\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, eles precisavam de um servi\u00e7o de consultoria e treinamento espec\u00edfico para poderem gerenciar por conta pr\u00f3pria todas as remessas pelo sistema Mailrelay, de forma aut\u00f4noma e dentro dos prazos estabelecidos.<\/p>\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n<h3 class=\"wp-block-heading\">Objetivos<\/h3>\n\n<p class=\"wp-block-paragraph\">Melhorar a taxa de entrega e automatizar o envio de boletins com ofertas e not\u00edcias do Departamento. Vagas na SEAT. Receber a orienta\u00e7\u00e3o e o treinamento necess\u00e1rios da Mailrelay para gerenciar os envios por conta pr\u00f3pria.<\/p>\n\n<h3 class=\"wp-block-heading\">Medidas tomadas<\/h3>\n\n<p class=\"wp-block-paragraph\">A primeira coisa que fizemos foi criar um boletim informativo sem custos e personalizado, seguindo a identidade visual da SEAT. Tamb\u00e9m demos dicas sobre como implementar a fonte corporativa com estilos padr\u00e3o semelhantes<span style=\"font-size: revert; color: initial;\">,<\/span> para que ela seja exibida praticamente da mesma forma em qualquer navegador ou sistema operacional<span style=\"font-size: revert; color: initial;\">.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, corrigimos os erros de configura\u00e7\u00e3o dos remetentes e treinamos a equipe da SEAT sobre marketing por e-mail e como integrar os boletins informativos ao WordPress usando RSS, tudo isso sem nenhum custo, j\u00e1 que nossa conta gratuita foi suficiente para eles.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cJ\u00e1 t\u00ednhamos testado op\u00e7\u00f5es como o K-news e o Mailchimp, que n\u00e3o serviram para nossos boletins informativos, seja por causa da integra\u00e7\u00e3o com o WordPress, seja por causa dos custos altos. Nosso muito obrigado \u00e0 equipe da Mailrelay pela aten\u00e7\u00e3o, pela solu\u00e7\u00e3o e pelo atendimento que recebemos.<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Francesc D\u00edaz Gonz\u00e1lez,<br\/>Servi\u00e7os de recrutamento &#8211; SEAT Jobs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNosso mais sincero agradecimento pela aten\u00e7\u00e3o e pelo tratamento que recebemos. Um agradecimento especial ao consultor No\u00e9 Soriano, que foi de grande ajuda para a gente na implementa\u00e7\u00e3o desse projeto\u201d Pontos-chave Sobre a SEAT A SEAT, S.A. \u00e9 uma montadora espanhola, subsidi\u00e1ria do Grupo Volkswagen, com vendas de cerca de meio milh\u00e3o de ve\u00edculos por [&hellip;]<\/p>\n","protected":false},"featured_media":45040,"template":"","class_list":["post-91822","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de sucesso: SEAT e seu e-mail marketing | Mailrelay<\/title>\n<meta name=\"description\" content=\"Descubra como a SEAT otimiza suas campanhas em massa, melhora a taxa de entrega e fortalece a comunica\u00e7\u00e3o com seus clientes usando o Mailrelay\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de sucesso: SEAT e seu e-mail marketing | Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Descubra como a SEAT otimiza suas campanhas em massa, melhora a taxa de entrega e fortalece a comunica\u00e7\u00e3o com seus clientes usando o Mailrelay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/seat\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T09:37:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Seat-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/\",\"name\":\"Caso de sucesso: SEAT e seu e-mail marketing | Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Seat-logo.jpg\",\"datePublished\":\"2026-09-08T09:37:42+00:00\",\"dateModified\":\"2026-09-08T09:37:54+00:00\",\"description\":\"Descubra como a SEAT otimiza suas campanhas em massa, melhora a taxa de entrega e fortalece a comunica\u00e7\u00e3o com seus clientes usando o Mailrelay\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Seat-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Seat-logo.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/seat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEAT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - 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Um agradecimento especial ao consultor No\u00e9 Soriano, que foi de grande ajuda para a gente na implementa\u00e7\u00e3o desse projeto\u201d Pontos-chave Sobre a SEAT A SEAT, S.A. \u00e9 uma montadora espanhola, subsidi\u00e1ria do Grupo Volkswagen, com vendas de cerca de meio milh\u00e3o de ve\u00edculos por&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/91822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/91822\/revisions"}],"predecessor-version":[{"id":91823,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/91822\/revisions\/91823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/45040"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=91822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}