{"id":91837,"date":"2026-09-08T09:49:19","date_gmt":"2026-09-08T09:49:19","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/elpozo\/"},"modified":"2026-09-08T09:49:40","modified_gmt":"2026-09-08T09:49:40","slug":"elpozo","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/elpozo\/","title":{"rendered":"ElPozo"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><figure><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/elpozo-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3347\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/elpozo-grande.jpg\" alt=\"\" width=\"950\" height=\"250\"\/><\/a><\/figure><\/h3>\n\n<h3 class=\"wp-block-heading\">\u201cO Mailrelay nos permitiu come\u00e7ar a enviar boletins com urg\u00eancia, cumprindo os prazos que t\u00ednhamos estabelecido e com boas taxas de entrega\u201d<\/h3>\n\n<h3 class=\"wp-block-heading\">Pontos-chave<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Melhorar a capacidade de entrega da sua divis\u00e3o de redes sociais, a ElPozo Bienstar.<\/li>\n\n\n\n<li>Aconselhamento urgente sobre como configurar os remetentes e media\u00e7\u00e3o com o seu departamento. Termo da \u00e1rea de inform\u00e1tica para indicar alternativas ao uso do dom\u00ednio principal.<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o e aprimoramento do design das suas newsletters para minimizar o risco de serem marcadas como spam.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Sobre o ElPozo<\/h3>\n\n<p class=\"wp-block-paragraph\">A Elpozo \u00e9 uma empresa multinacional do setor aliment\u00edcio especializada em embutidos, frios e produtos c\u00e1rneos; e uma das l\u00edderes locais do setor desde a d\u00e9cada de 50 do s\u00e9culo XX.<\/p>\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 um projeto espec\u00edfico que foi realizado para o departamento de redes sociais da linha ElPozo Bienstar, que se dedica \u00e0 linha de produtos saud\u00e1veis e\/ou diet\u00e9ticos.<\/p>\n\n<h3 class=\"wp-block-heading\">Objetivos<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">O objetivo principal era ajudar a equipe de redes sociais da divis\u00e3o Bienstar<span class=\"Apple-converted-space\"> <\/span>a come\u00e7ar a <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">enviar e-mails<\/a> para seus seguidores e clientes o mais r\u00e1pido poss\u00edvel.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Eles tamb\u00e9m precisavam resolver alguns problemas de entrega que estavam enfrentando e configurar corretamente os e-mails dos remetentes sem prejudicar a imagem da marca.<\/p>\n\n<h3 class=\"wp-block-heading\">Medidas tomadas<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">A partir da <span class=\"s1\">Mail<\/span> <span class=\"s2\">Relay,<\/span> n\u00f3s o orientamos sobre como configurar remetentes e links de estat\u00edsticas personalizados, fornecendo todas as informa\u00e7\u00f5es necess\u00e1rias ao Departamento. TI da matriz para agilizar ao m\u00e1ximo as configura\u00e7\u00f5es.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Ao mesmo tempo, oferecemos manuais, documenta\u00e7\u00e3o e treinamento sobre como usar a plataforma e ativamos todas as certifica\u00e7\u00f5es necess\u00e1rias, otimizando o design dos boletins para garantir que suas comunica\u00e7\u00f5es cheguem ao p\u00fablico.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Por fim, colocamos um endere\u00e7o IP de envio com alta reputa\u00e7\u00e3o no mecanismo de envio da conta da ElPozo. Isso ajudou a diminuir o <em>spamscore<\/em>, j\u00e1 que eu poderia estar sendo penalizado por n\u00e3o ter conseguido fazer nenhum tipo de aquecimento devido \u00e0 urg\u00eancia do projeto.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cAgradecemos \u00e0 Mailrelay pela ajuda e orienta\u00e7\u00e3o na cria\u00e7\u00e3o dos nossos remetentes de e-mail e pelo envio das configura\u00e7\u00f5es espec\u00edficas do DNS<\/strong><strong style=\"line-height: 1.5;\">\u201d.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Equipe de redes sociais,<br\/>ElPozo Bienstar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cO Mailrelay nos permitiu come\u00e7ar a enviar boletins com urg\u00eancia, cumprindo os prazos que t\u00ednhamos estabelecido e com boas taxas de entrega\u201d Pontos-chave Sobre o ElPozo A Elpozo \u00e9 uma empresa multinacional do setor aliment\u00edcio especializada em embutidos, frios e produtos c\u00e1rneos; e uma das l\u00edderes locais do setor desde a d\u00e9cada de 50 do [&hellip;]<\/p>\n","protected":false},"featured_media":49642,"template":"","class_list":["post-91837","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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