{"id":91844,"date":"2026-09-08T10:11:15","date_gmt":"2026-09-08T10:11:15","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/melia\/"},"modified":"2026-09-08T10:12:52","modified_gmt":"2026-09-08T10:12:52","slug":"melia","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/melia\/","title":{"rendered":"Meli\u00e1 Hotels International"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><figure><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/melia-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3478\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/melia-grande.jpg\" alt=\"\" width=\"950\" height=\"250\"\/><\/a><\/figure><\/h3>\n\n<h3 class=\"wp-block-heading\">\u201cGra\u00e7as ao Mailrelay, conseguimos gerenciar nossas ofertas e pacotes exclusivos, al\u00e9m de criar boletins informativos de forma bem \u00e1gil. Al\u00e9m disso, o suporte que recebemos do consultor No\u00e9 Soriano tem sido, desde o in\u00edcio, excelente, r\u00e1pido e eficaz. Isso nos ajuda a usar o sistema com mais facilidade. Sem essa ajuda, ter\u00edamos demorado mais tempo para aprender a usar a ferramenta.\u201d<\/h3>\n\n<h3 class=\"wp-block-heading\">Pontos-chave<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Desenvolvimento gratuito de solu\u00e7\u00f5es personalizadas para remessas e integra\u00e7\u00e3o com o CRM.<\/li>\n\n\n\n<li>Consultoria e informa\u00e7\u00f5es sobre marketing por e-mail e entrega de boletins informativos.<\/li>\n\n\n\n<li>Aconselhamento personalizado para projetos individuais em v\u00e1rios pa\u00edses, com perfis e necessidades espec\u00edficas para cada um.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Sobre a Meli\u00e1 Hotels International<\/h3>\n\n<p class=\"wp-block-paragraph\">A Meli\u00e1 Hotels International \u00e9 a \u00fanica, entre os vinte maiores grupos hoteleiros internacionais, que tem origem no setor de f\u00e9rias e o tamanho ideal para combinar uma hospitalidade excepcional com uma gest\u00e3o eficiente e pr\u00f3xima de seus stakeholders. Tudo isso, junto com a cordialidade e a paix\u00e3o t\u00edpicas dos espanh\u00f3is, faz com que voc\u00eas sejam \u00fanicos e diferentes.<\/p>\n\n<p class=\"wp-block-paragraph\">O slogan da empresa: <em> \u201cLeisure at heart, business in mind\u201d<\/em> expressa a perfeita harmonia entre o cora\u00e7\u00e3o e a mente, entre a hospitalidade excepcional que oferecem, a excel\u00eancia e o rigor na gest\u00e3o.<\/p>\n\n<h3 class=\"wp-block-heading\">Objetivos<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">Podemos dizer que esse \u00e9 um caso de sucesso coletivo, j\u00e1 que colaboramos com a Meli\u00e1 em diversos projetos de <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">envio em massa de promo\u00e7\u00f5es<\/a> para o canal e para os clientes finais desde 2011.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Envios da sede para ag\u00eancias de viagens e atacadistas de pacotes tur\u00edsticos, com planos espec\u00edficos para v\u00e1rios hot\u00e9is do Sul espalhados pelo mundo todo, que mandam promo\u00e7\u00f5es e informa\u00e7\u00f5es pros clientes.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Em todos os casos, os objetivos s\u00e3o os mesmos: garantir que as remessas n\u00e3o sejam bloqueadas e cheguem corretamente sem sobrecarregar os sistemas internos da empresa, al\u00e9m de maximizar os resultados e as vendas. Tamb\u00e9m eram necess\u00e1rias personaliza\u00e7\u00f5es de integra\u00e7\u00e3o no CRM de v\u00e1rios departamentos.<\/p>\n\n<h3 class=\"wp-block-heading\">Medidas tomadas<\/h3>\n\n<p class=\"p1 wp-block-paragraph\">Para atender \u00e0s necessidades do cliente, desenvolvemos um sistema de entregas personalizado, integrado ao CRM da matriz da Meli\u00e1 para as entregas B2C, e resolvemos os problemas de entrega.<\/p>\n\n<p class=\"p1 wp-block-paragraph\">Nos projetos de hot\u00e9is e resorts internacionais, todos os respons\u00e1veis receberam orienta\u00e7\u00f5es sobre como melhorar os \u00edndices e os resultados das campanhas, al\u00e9m de terem sido treinados no uso da plataforma.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cAgradecemos \u00e0 Mailrelay pelo suporte que recebemos, que tem sido, desde o in\u00edcio, excelente, r\u00e1pido e eficiente. Isso nos ajuda a lidar com o sistema com mais facilidade. Sem essa ajuda, ter\u00edamos levado mais tempo para dar conta das nossas remessas.<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Susana Rodr\u00edguez S\u00e1nchez,<br\/>Divis\u00e3o Tryp Hot\u00e9is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGra\u00e7as ao Mailrelay, conseguimos gerenciar nossas ofertas e pacotes exclusivos, al\u00e9m de criar boletins informativos de forma bem \u00e1gil. Al\u00e9m disso, o suporte que recebemos do consultor No\u00e9 Soriano tem sido, desde o in\u00edcio, excelente, r\u00e1pido e eficaz. Isso nos ajuda a usar o sistema com mais facilidade. Sem essa ajuda, ter\u00edamos demorado mais tempo [&hellip;]<\/p>\n","protected":false},"featured_media":45082,"template":"","class_list":["post-91844","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing por e-mail no setor hoteleiro: o caso da Meli\u00e1<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os segredos do sucesso da Meli\u00e1 Hotels: comunica\u00e7\u00e3o direta, alta taxa de entrega e automa\u00e7\u00e3o eficaz gra\u00e7as ao Mailrelay\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/melia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing por e-mail no setor hoteleiro: o caso da Meli\u00e1\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a os segredos do sucesso da Meli\u00e1 Hotels: comunica\u00e7\u00e3o direta, alta taxa de entrega e automa\u00e7\u00e3o eficaz gra\u00e7as ao Mailrelay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/melia\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T10:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/melia_logo_Ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/\",\"name\":\"Marketing por e-mail no setor hoteleiro: o caso da Meli\u00e1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/melia_logo_Ok.jpg\",\"datePublished\":\"2026-09-08T10:11:15+00:00\",\"dateModified\":\"2026-09-08T10:12:52+00:00\",\"description\":\"Conhe\u00e7a os segredos do sucesso da Meli\u00e1 Hotels: comunica\u00e7\u00e3o direta, alta taxa de entrega e automa\u00e7\u00e3o eficaz gra\u00e7as ao Mailrelay\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/melia_logo_Ok.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/melia_logo_Ok.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/melia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meli\u00e1 Hotels International\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - 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