{"id":91907,"date":"2026-09-09T00:13:14","date_gmt":"2026-09-09T00:13:14","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/asoriesgo\/"},"modified":"2026-10-26T17:04:46","modified_gmt":"2026-10-26T17:04:46","slug":"asoriesgo","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/asoriesgo\/","title":{"rendered":"Asoriesgo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1414\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/asoriesgo-big.jpg\" alt=\"ASORIESGO\" width=\"950\" height=\"250\"><\/p>\n<h3>&#8220;Agora investe o tempo dos seus consultores lendo os relat\u00f3rios e fazendo o acompanhamento telef\u00f4nico, em vez de enviar emails manualmente pelo Gmail, o que otimiza os recursos da organiza\u00e7\u00e3o&#8221;.<\/h3>\n<p><a title=\"Caso de sucesso Asoriesgo\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-asoriesgo.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-56.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a title=\"Caso de sucesso ASORIESGO\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-asoriesgo.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Baixe o caso de sucesso em PDF<\/a><\/p>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li>Melhorar o trabalho comercial<\/li>\n<li>Limpeza da base de dados<\/li>\n<li>Campanhas de newsletter mais eficazes<\/li>\n<\/ul>\n<h3>ASORIESGO<\/h3>\n<p>A Associa\u00e7\u00e3o Gremial de Profissionais Especialistas em Risco Financeiro, Asoriesgo, \u00e9 uma entidade sem fins lucrativos cuja filosofia est\u00e1 voltada a promover o fortalecimento de uma cultura de risco no pa\u00eds, que contribua para melhorar os padr\u00f5es de administra\u00e7\u00e3o das organiza\u00e7\u00f5es, de modo que garantam a sustentabilidade do neg\u00f3cio e a cria\u00e7\u00e3o de valor.<\/p>\n<p>\u00c9 uma organiza\u00e7\u00e3o s\u00f3lida voltada \u00e0 presta\u00e7\u00e3o de servi\u00e7os de consultoria, capacita\u00e7\u00e3o e treinamento, com alto grau de especializa\u00e7\u00e3o em temas relacionados a: risco de cr\u00e9dito, de mercado, de liquidez, de contraparte, risco operacional e cria\u00e7\u00e3o de valor econ\u00f4mico nos setores p\u00fablico e privado.<\/p>\n<h3>Objetivos<\/h3>\n<p>A Asoriesgo chegou at\u00e9 n\u00f3s pela necessidade de contar com um <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">sistema de email marketing<\/a> que deixasse para tr\u00e1s os in\u00fameros inconvenientes de enviar emails em massa usando v\u00e1rias contas do Gmail: o tempo necess\u00e1rio para concluir uma campanha chegava a v\u00e1rias horas de trabalho, o acompanhamento dos resultados obtidos era complexo e havia desconfian\u00e7a por n\u00e3o fazer os envios com um email corporativo, para citar apenas algumas desvantagens.<\/p>\n<p>O objetivo da Asoriesgo era que os envios de emails&nbsp;permitissem fazer um acompanhamento comercial completo de forma simples, reduzir o tempo necess\u00e1rio para realizar os envios e analisar a aceita\u00e7\u00e3o que suas diferentes propostas tiveram. Tudo isso somado \u00e0 necessidade de contar com um sistema capaz de criar newsletters com apar\u00eancia profissional e impactante, para que as mensagens transmitidas nelas tivessem uma resposta maior.<\/p>\n<h3>A\u00e7\u00f5es realizadas<\/h3>\n<p>Os envios realizados n\u00e3o eram t\u00e3o eficazes quanto poderiam ser, porque a base de dados n\u00e3o era tratada corretamente antes de cada envio. Com o Mailrelay, eles recebem um relat\u00f3rio dos emails inv\u00e1lidos ou inexistentes, o que mant\u00e9m a base de dados livre de emails inv\u00e1lidos. Ela se tornou uma base de dados confi\u00e1vel: eles t\u00eam a seguran\u00e7a de que os emails chegam aos destinat\u00e1rios e sabem quais dos seus assinantes leem cada uma das suas comunica\u00e7\u00f5es.<\/p>\n<p>Eles receberam orienta\u00e7\u00e3o sobre como compor corretamente as comunica\u00e7\u00f5es e configurar corretamente seus dom\u00ednios remetentes, para evitar que as mensagens fossem bloqueadas pelos servidores de destino, dobrando assim a penetra\u00e7\u00e3o de cada um dos envios realizados.<\/p>\n<h3>Resultados<\/h3>\n<p>Com o Mailrelay, essa Associa\u00e7\u00e3o Gremial tem \u00e0 sua disposi\u00e7\u00e3o todas as ferramentas necess\u00e1rias para tornar seu trabalho mais eficaz e n\u00e3o precisa mais enviar suas newsletters usando v\u00e1rias contas do Gmail, nem enviar suas comunica\u00e7\u00f5es em grupos de 20 emails para evitar bloqueios. Centralizar os envios no pr\u00f3prio email corporativo aumentou a confian\u00e7a nos seus envios e melhorou o acompanhamento comercial&nbsp;de forma excelente.<\/p>\n<p>Com os relat\u00f3rios avan\u00e7ados do motor de envio do Mailrelay, eles conseguem fazer um acompanhamento telef\u00f4nico ideal, e a limpeza pela qual a base de dados passa ap\u00f3s cada envio economiza uma quantidade enorme de trabalho. Agora concluem os envios em poucos minutos, em vez das v\u00e1rias horas que levavam s\u00f3 para enviar as campanhas, e obt\u00eam em poucos segundos um relat\u00f3rio f\u00e1cil de interpretar, tarefa que antes exigia muitas horas e nem sempre retornava dados 100% confi\u00e1veis.<\/p>\n<p><strong>&#8220;Como consultor do cliente, posso dizer que agora ele investe o tempo dos seus consultores lendo os relat\u00f3rios e fazendo o acompanhamento telef\u00f4nico, em vez de enviar emails manualmente pelo Gmail, o que otimiza os recursos da organiza\u00e7\u00e3o. Isso gerou maior produtividade e mais contatos efetivos com prospects para os servi\u00e7os da Asoriesgo. O uso do Mailrelay \u00e9 altamente recomend\u00e1vel para simplificar as tarefas de email marketing em todos os seus aspectos.&#8221;<\/strong><\/p>\n<p><em>Juli\u00e1n Castiblanco,<\/em><\/p>\n<p><em>Consultor de Email Marketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Agora investe o tempo dos seus consultores lendo os relat\u00f3rios e fazendo o acompanhamento telef\u00f4nico, em vez de enviar emails manualmente pelo Gmail, o que otimiza os recursos da organiza\u00e7\u00e3o&#8221;. Baixe o caso de sucesso em PDF Pontos-chave Melhorar o trabalho comercial Limpeza da base de dados Campanhas de newsletter mais eficazes ASORIESGO A Associa\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"featured_media":44869,"template":"","class_list":["post-91907","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asoriesgo - Mailrelay<\/title>\n<meta name=\"description\" content=\"Agora investe o tempo dos seus consultores lendo os relat\u00f3rios e fazendo o acompanhamento telef\u00f4nico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/asoriesgo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asoriesgo - 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