{"id":91911,"date":"2026-09-09T00:52:11","date_gmt":"2026-09-09T00:52:11","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/lassart-media-group\/"},"modified":"2026-09-09T00:52:11","modified_gmt":"2026-09-09T00:52:11","slug":"lassart-media-group","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/lassart-media-group\/","title":{"rendered":"Lassart Media Group"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1414\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/Lassart-big.jpg\" alt=\"Lassart Media Group\" width=\"950\" height=\"250\"><\/p>\n<h3>\u201cGra\u00e7as \u00e0 mudan\u00e7a para o Mailrelay, conseguimos ganhar tempo na cria\u00e7\u00e3o e no envio das campanhas de <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, al\u00e9m de um controle mais detalhado dos relat\u00f3rios gerados pelo sistema\u201d.<\/h3>\n<p><a title=\"Caso de sucesso Lassart Media Group\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-Lassart.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-60.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a title=\"Lassart Media Group\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-Lassart.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Baixe este caso de sucesso em PDF<\/a><\/p>\n<h3>Palavras-chave<\/h3>\n<ul>\n<li>Evitar bloqueios de IP<\/li>\n<li>Economia de tempo<\/li>\n<li>Relat\u00f3rios claros e precisos<\/li>\n<\/ul>\n<h3>Sobre a Lassart Media Group<\/h3>\n<p>\u00c9 uma ag\u00eancia de publicidade e comunica\u00e7\u00e3o localizada em Madri que se destaca em realidade aumentada, desenvolvimento de aplicativos m\u00f3veis e publicidade para empresas.<\/p>\n<p>Eles oferecem respostas no \u00e2mbito da publicidade e da comunica\u00e7\u00e3o, gerando emo\u00e7\u00f5es e sensibilidades em rela\u00e7\u00e3o \u00e0s marcas que confiam em seu trabalho e ampla experi\u00eancia. Utilizam a tecnologia respondendo \u00e0s novas formas de comunicar e de fazer publicidade.<\/p>\n<p>Isso se reflete em tecnologias como a realidade aumentada, que oferece uma vis\u00e3o de um ambiente f\u00edsico real misturado com elementos virtuais para criar uma realidade mista em tempo real. Quanto aos aplicativos m\u00f3veis, eles os desenvolvem de acordo com as necessidades de cada cliente e sempre consideram as caracter\u00edsticas dos dispositivos aos quais se destinam, j\u00e1 que h\u00e1 diferen\u00e7as substanciais entre dispositivos m\u00f3veis, tablets e computadores pessoais, como processadores, telas, etc.<\/p>\n<h3>Objetivos<\/h3>\n<p>At\u00e9 chegar ao Mailrelay, a Lassart Media Group realizava os envios de email marketing de forma interna, ou seja, usando aplica\u00e7\u00f5es de envio em massa de e-mails hospedadas em seus pr\u00f3prios servidores, mas essas aplica\u00e7\u00f5es faziam com que seus IPs fossem bloqueados e colocados em listas de SPAM.<\/p>\n<p>Ao mesmo tempo, essa metodologia n\u00e3o permitia obter relat\u00f3rios avan\u00e7ados sobre o que acontecia em cada campanha de email marketing. Por isso, seu principal objetivo era conseguir uma plataforma simples de usar, mas com capacidade suficiente para o envio em massa de e-mails, que permitisse economizar tempo tanto no processo de cria\u00e7\u00e3o quanto no envio posterior.<\/p>\n<h3>A\u00e7\u00f5es tomadas<\/h3>\n<p>O departamento t\u00e9cnico do Mailrelay indicou \u00e0 equipe t\u00e9cnica da Lassart Media Group todas as configura\u00e7\u00f5es necess\u00e1rias para adequar as configura\u00e7\u00f5es de seus servidores de dom\u00ednio ao envio de email marketing, para que, com isso, a reputa\u00e7\u00e3o de seus envios aumentasse e os servidores de destino confiassem neles.<\/p>\n<p>Os bloqueios anteriores que sofreram, por utilizarem um sistema n\u00e3o otimizado para realizar campanhas de email marketing, foram solucionados de forma ideal depois que o Mailrelay informou aos principais ISPs que os e-mails enviados pela Lassart Media Group eram leg\u00edtimos (gra\u00e7as aos acordos de colabora\u00e7\u00e3o que o Mailrelay tem com a Hotmail, entre outros ISPs) e com a coloca\u00e7\u00e3o dos envios do cliente em IPs de sa\u00edda de alta qualidade, certificados pelos principais servi\u00e7os de certifica\u00e7\u00e3o de e-mails em n\u00edvel mundial.<\/p>\n<h3>Resultados<\/h3>\n<p>A Lassart Media Group conseguiu ter relat\u00f3rios claros e precisos de todas e cada uma das campanhas de email marketing que realizam, o que fez com que seus clientes elevassem o \u00edndice de satisfa\u00e7\u00e3o que t\u00eam com a empresa. Ao mesmo tempo, realizam o envio das campanhas de forma mais eficiente e r\u00e1pida, al\u00e9m de dois benef\u00edcios adicionais realmente importantes: seus IPs n\u00e3o voltaram a ser bloqueados e os boletins s\u00e3o entregues de forma limpa em cada uma das caixas de entrada dos destinat\u00e1rios.<\/p>\n<p>Como indica o cliente: \u201cO Mailrelay melhorou significativamente o envio das campanhas de nossos clientes, sobretudo na economia de tempo e nos relat\u00f3rios gerados pela plataforma, o que nos d\u00e1 um controle mais completo sobre eles. Gra\u00e7as \u00e0 mudan\u00e7a, nossos IPs n\u00e3o s\u00e3o bloqueados, j\u00e1 que o e-mail \u00e9 enviado diretamente pelos servidores do Mailrelay\u201d.<\/p>\n<p><strong>A Lassart Media Group \u00e9 uma empresa de marketing e publicidade em que o envio de campanhas publicit\u00e1rias por e-mail \u00e9 um dos muitos servi\u00e7os que oferecemos a todos os nossos clientes.<\/strong><\/p>\n<p>Gra\u00e7as \u00e0 mudan\u00e7a para o Mailrelay, conseguimos ganhar tempo na cria\u00e7\u00e3o e no envio das campanhas de newsletter, al\u00e9m de um controle mais detalhado dos relat\u00f3rios gerados pelo sistema.<\/p>\n<p>Al\u00e9m de tudo isso, por ser um sistema online, podemos lan\u00e7ar as campanhas de email marketing de qualquer lugar e at\u00e9 mesmo agend\u00e1-las.<\/p>\n<p><em>Mario Carrasco,<\/em><\/p>\n<p><em>Diretoria de Novas Tecnologias.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGra\u00e7as \u00e0 mudan\u00e7a para o Mailrelay, conseguimos ganhar tempo na cria\u00e7\u00e3o e no envio das campanhas de email marketing, al\u00e9m de um controle mais detalhado dos relat\u00f3rios gerados pelo sistema\u201d. Baixe este caso de sucesso em PDF Palavras-chave Evitar bloqueios de IP Economia de tempo Relat\u00f3rios claros e precisos Sobre a Lassart Media Group \u00c9 [&hellip;]<\/p>\n","protected":false},"featured_media":44882,"template":"","class_list":["post-91911","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lassart Media Group - Mailrelay<\/title>\n<meta name=\"description\" content=\"Gra\u00e7as \u00e0 mudan\u00e7a para o Mailrelay, conseguimos ganhar tempo na cria\u00e7\u00e3o e no envio das campanhas de email marketing\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lassart Media Group - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Gra\u00e7as \u00e0 mudan\u00e7a para o Mailrelay, conseguimos ganhar tempo na cria\u00e7\u00e3o e no envio das campanhas de email marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/lassart-media-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Lassart-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/lassart-media-group\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/lassart-media-group\\\/\",\"name\":\"Lassart Media Group - 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Baixe este caso de sucesso em PDF Palavras-chave Evitar bloqueios de IP Economia de tempo Relat\u00f3rios claros e precisos Sobre a Lassart Media Group \u00c9&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/91911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/91911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/44882"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=91911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}