{"id":91920,"date":"2026-09-09T02:41:10","date_gmt":"2026-09-09T02:41:10","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/emociom\/"},"modified":"2026-09-09T02:41:10","modified_gmt":"2026-09-09T02:41:10","slug":"emociom","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/emociom\/","title":{"rendered":"Emociom"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/banner_emociom_2b.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1414\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/banner_emociom_2b.png\" alt=\"Emociom\" width=\"950\" height=\"250\"><\/a><\/p>\n<h3>\u201cGra\u00e7as \u00e0 Mailrelay, conseguimos nos certificar com o Return Path. Essa entidade certificadora exigia requisitos muito rigorosos em seguran\u00e7a e envio.<br \/>\nSem d\u00favida, recomendaria o uso da Mailrelay\u201d<\/h3>\n<p><a title=\"Caso de sucesso emociom\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-emociom.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1326\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-48.png\" alt=\"pdf\" width=\"25\" height=\"25\"><\/a> <a title=\"Caso de sucesso emociom\" href=\"\/downloads\/casos-exito-email-marketing\/mailrelay-caso-exito-emociom.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Baixe o caso de sucesso em PDF<\/a><\/p>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li>Certifica\u00e7\u00e3o com o Return Path<\/li>\n<li>Integra\u00e7\u00e3o no sistema gra\u00e7as \u00e0 API<\/li>\n<li>Entregabilidade e ROI elevado<\/li>\n<\/ul>\n<h3>Sobre a emociom<\/h3>\n<p>\u00c9 l\u00edder, no sudeste da Espanha, no setor de sites de planos de lazer, gastronomia e beleza, com a voca\u00e7\u00e3o de consolidar essa posi\u00e7\u00e3o a curto prazo em todo o sul da Espanha.<\/p>\n<p>Com o cliente final como foco de aten\u00e7\u00e3o, a emociom.com cria os melhores planos de lazer, beleza e gastronomia. A Emociom.com \u00e9 muito mais do que um site de planos. Assim, seus mais de 100.000 f\u00e3s no Facebook e as mais de 150.000 visualiza\u00e7\u00f5es que seus v\u00eddeos \u201cHappy\u201d de Almer\u00eda, C\u00f3rdoba e Ja\u00e9n tiveram s\u00e3o apenas uma amostra de como essa empresa utiliza a sociabilidade, a localidade e a viralidade de suas a\u00e7\u00f5es de marketing para conseguir um \u201cengagement\u201d muito superior \u00e0 m\u00e9dia.<\/p>\n<h3>Objetivos<\/h3>\n<p>A aproxima\u00e7\u00e3o da emociom com a <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> surgiu da necessidade de usar um sistema externo ao seu servidor de e-mail para evitar que o envio de seus boletins interferisse em sua infraestrutura de rede. Tamb\u00e9m precisavam de um <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">servidor de email marketing<\/a> especializado que oferecesse uma API avan\u00e7ada, permitindo conectar de forma transparente seu sistema de gest\u00e3o com a gera\u00e7\u00e3o de assinantes, newsletters e os pr\u00f3prios envios peri\u00f3dicos programados.<\/p>\n<h3>Medidas tomadas<\/h3>\n<p>O departamento de programa\u00e7\u00e3o da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> ofereceu todo o suporte necess\u00e1rio para que a emociom, utilizando a API da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, integrasse em seu CRM interno a totalidade das funcionalidades presentes na pr\u00f3pria interface web do sistema, al\u00e9m de aproveitar os recursos de envio pr\u00f3prios do servidor de email marketing e as estat\u00edsticas do sistema. Com isso, n\u00e3o apenas contavam com a possibilidade de enviar de forma aut\u00f4noma, como tamb\u00e9m re\u00fanem todas as informa\u00e7\u00f5es necess\u00e1rias para medir em detalhes o sucesso dos envios.<\/p>\n<p>Ao mesmo tempo, entramos em contato com o Return Path para que a emociom obtivesse a certifica\u00e7\u00e3o necess\u00e1ria para que seus envios superassem qualquer filtro nos sistemas antispam dos principais provedores (ISPs) e servidores de qualquer tipo.<\/p>\n<h3>Resultados<\/h3>\n<p>Depois da certifica\u00e7\u00e3o com o Return Path e da integra\u00e7\u00e3o adequada da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> em seu CRM, o envio de newsletters n\u00e3o faz com que percam tempo nem consumam recursos desnecessariamente&#8230; algo que a utiliza\u00e7\u00e3o de seu pr\u00f3prio servidor de email marketing gerava.<\/p>\n<p>O email marketing deixou de ser uma preocupa\u00e7\u00e3o, pois agora obt\u00eam resultados muito melhores tanto em rela\u00e7\u00e3o \u00e0 velocidade de envio quanto \u00e0 taxa de abertura.<\/p>\n<p>Com a API da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, a partir de seu pr\u00f3prio sistema, controlam os assinantes, geram grupos de assinantes, os atribuem a envios e programam esses envios periodicamente de forma simples.<\/p>\n<p>Como indicam da emociom: \u201cSem d\u00favida recomendaria o uso da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, pela rapidez no envio de centenas de milhares de emails, por sua alta efetividade e efici\u00eancia, pela usabilidade da interface e do sistema de informa\u00e7\u00e3o de resultados, e pela f\u00e1cil integra\u00e7\u00e3o que demonstrou com nosso sistema.<\/p>\n<p>Gra\u00e7as \u00e0 <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, conseguimos nos certificar com o Return Path, entidade certificadora que exigia requisitos muito rigorosos em seguran\u00e7a e envio, os quais conseguimos cumprir com os recursos que a <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> tem em seus servidores e que, para nosso departamento t\u00e9cnico, teriam sido dif\u00edceis de conseguir\u201d.<\/p>\n<p><strong>A <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, de forma geral, \u00e9 uma \u00f3tima solu\u00e7\u00e3o para o desenvolvimento de <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">mail marketing<\/a>. Possuem uma \u00f3tima ferramenta, um bom sistema de informa\u00e7\u00e3o de resultados, uma f\u00e1cil integra\u00e7\u00e3o com sistemas externos, um atendimento ao cliente excelente sempre disposto a oferecer a melhor solu\u00e7\u00e3o para qualquer incidente, e uma comunidade (blog, not\u00edcias, an\u00e1lises de newsletters\u2026) que mant\u00e9m voc\u00ea informado a todo momento sobre novidades, tend\u00eancias e boas pr\u00e1ticas para o sucesso dos seus emails.<\/strong><\/p>\n<p><em>Jos\u00e9 Luis Vi\u00f1olo Vargas,<\/em><br \/>\n<em>S\u00f3cio fundador.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGra\u00e7as \u00e0 Mailrelay, conseguimos nos certificar com o Return Path. Essa entidade certificadora exigia requisitos muito rigorosos em seguran\u00e7a e envio. Sem d\u00favida, recomendaria o uso da Mailrelay\u201d Baixe o caso de sucesso em PDF Pontos-chave Certifica\u00e7\u00e3o com o Return Path Integra\u00e7\u00e3o no sistema gra\u00e7as \u00e0 API Entregabilidade e ROI elevado Sobre a emociom \u00c9 [&hellip;]<\/p>\n","protected":false},"featured_media":44831,"template":"","class_list":["post-91920","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emociom - Mailrelay<\/title>\n<meta name=\"description\" content=\"Gra\u00e7as \u00e0 Mailrelay, conseguimos nos certificar com o Return Path, entidade certificadora que exigia requisitos muito rigorosos\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emociom - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Gra\u00e7as \u00e0 Mailrelay, conseguimos nos certificar com o Return Path, entidade certificadora que exigia requisitos muito rigorosos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/emociom\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/banner_emociom_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/emociom\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/emociom\\\/\",\"name\":\"Emociom - 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