{"id":92028,"date":"2026-09-10T04:14:04","date_gmt":"2026-09-10T04:14:04","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/union-empresarial-del-anoia\/"},"modified":"2026-09-10T04:14:04","modified_gmt":"2026-09-10T04:14:04","slug":"union-empresarial-del-anoia","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/union-empresarial-del-anoia\/","title":{"rendered":"Uni\u00f3n Empresarial del Anoia"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Anoia_big.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3637 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Anoia_big.jpg\" alt=\"Uni\u00f3n Empresarial del Anoia\" width=\"950\" height=\"250\"><\/a><\/p>\n<h3><strong>\u201c<\/strong><strong>Nosso principal objetivo ao optar pelo uso do <span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> era proteger os bancos de dados dos nossos associados e trabalhar dentro do marco legal.\u201d<\/strong><\/h3>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li>Cumprir com os padr\u00f5es legais atuais<\/li>\n<li>Newsletters mais atraentes e chamativas<\/li>\n<li>Aumentar as taxas de abertura<\/li>\n<\/ul>\n<h3>Sobre a Uni\u00f3n Empresarial del Anoia<\/h3>\n<p>A Uni\u00f3n Empresarial del Anoia foi fundada em 1982, sendo uma associa\u00e7\u00e3o empresarial sem fins lucrativos que atua como elo de uni\u00e3o entre diferentes sindicatos e empresas de Anoia, bem como comarcas vizinhas.<\/p>\n<p>Essa entidade tem diversos objetivos fundamentais, entre os quais est\u00e3o: representar os interesses empresariais de seus integrantes, al\u00e9m de oferecer \u00e0s empresas as ferramentas e habilidades necess\u00e1rias para crescer, se adaptar ao mercado e se tornar mais competitivas, com responsabilidade e valores sociais; mas, sobretudo, fomentar a atividade econ\u00f4mica e o tecido empresarial do territ\u00f3rio, ajudando a gerar emprego e prosperidade presente e futura.<\/p>\n<p>Al\u00e9m de atender \u00e0s necessidades empresariais, a UEA est\u00e1 diretamente envolvida na promo\u00e7\u00e3o e reativa\u00e7\u00e3o econ\u00f4mica de Anoia, participando de pol\u00edticas ativas das diferentes administra\u00e7\u00f5es p\u00fablicas, al\u00e9m de impulsionar projetos pr\u00f3prios.<\/p>\n<h3>Objetivos<\/h3>\n<p>Desde o in\u00edcio, a Uni\u00f3n Empresarial del Anoia deixou claro sua necessidade de utilizar um sistema que lhe desse garantias de estar cumprindo a legisla\u00e7\u00e3o vigente em mat\u00e9ria de prote\u00e7\u00e3o de dados, motivo que os levou a desistir do uso do seu antigo fornecedor (<a href=\"https:\/\/blog.mailrelay.com\/es\/2021\/05\/04\/comparativa-marketing-por-email-gratis-mailrelay-vs-sendinblue-vs-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">Mail<\/span>chimp<\/a>) e adotar, em um primeiro momento, o uso do <strong>Mail<span style=\"color: #000000;\">relay<\/span><\/strong>.<\/p>\n<p>Da mesma forma, buscavam uma ferramenta capaz de melhorar as taxas obtidas em todos e cada um dos elementos que fazem parte da sua estrat\u00e9gia de comunica\u00e7\u00e3o por email, como \u00e9 o caso do envio de newsletters semanais, uma agenda semanal e newsletters adicionais espec\u00edficas de acordo com a \u00e9poca do ano.<\/p>\n<h3>Medidas tomadas<\/h3>\n<p class=\"p1\">Foram fornecidos com tudo o que era necess\u00e1rio para manter seus bancos de dados protegidos e poder trabalh\u00e1-los de forma mais eficiente, segmentando e tra\u00e7ando objetivos claros em todos e cada um dos seus envios.<\/p>\n<p class=\"p1\">A migra\u00e7\u00e3o do <span style=\"color: #3366ff;\">Mail<\/span>chimp para o <strong>Mail<span style=\"color: #000000;\">relay<\/span><\/strong> foi uma a\u00e7\u00e3o realizada sem o menor tipo de problema, e eles contaram com a ajuda da nossa equipe de suporte durante todo o processo, embora isso s\u00f3 tenha sido necess\u00e1rio de forma muito pontual.<\/p>\n<h3>Resultado<\/h3>\n<p class=\"p1\">Ap\u00f3s um breve per\u00edodo de adapta\u00e7\u00e3o, as comunica\u00e7\u00f5es emitidas pela Uni\u00f3n Empresarial del Anoia melhoraram notavelmente, e a taxa de abertura aumentou cerca de 20% com o uso do <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong><span style=\"color: #000000;\">.<\/span> Isso n\u00e3o apenas melhorou os resultados do seu email marketing, mas tamb\u00e9m aumentou a visibilidade em sua \u00e1rea geogr\u00e1fica. Da mesma forma, os associados da Uni\u00f3n Empresarial del Anoia expressaram que se sentem mais pr\u00f3ximos e mais bem informados, deixando claro que contar com um servi\u00e7o de email marketing confi\u00e1vel traz resultados que repercutem em todas as \u00e1reas da empresa ou associa\u00e7\u00e3o.<\/p>\n<p>Segundo o cliente afirma: \u201cNosso principal objetivo ao optar pelo uso do <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> era proteger os bancos de dados dos nossos associados e trabalhar dentro do marco legal.<\/p>\n<p><strong>&#8220;Tamb\u00e9m gostar\u00edamos de comentar que estamos satisfeitos com o atendimento ao cliente, pela sua rapidez e efic\u00e1cia. Tamb\u00e9m \u00e9 de se agradecer o blog para consultar alguma d\u00favida. Em geral, estamos satisfeitos com a mudan\u00e7a, principalmente pela prote\u00e7\u00e3o de dados que o <span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> nos oferece e pelo atendimento do servi\u00e7o.&#8221;<\/strong><\/p>\n<p class=\"p1\"><em>Marta Carles, Respons\u00e1vel de comunica\u00e7\u00e3o da Uni\u00f3n Empresarial del Anoia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNosso principal objetivo ao optar pelo uso do Mailrelay era proteger os bancos de dados dos nossos associados e trabalhar dentro do marco legal.\u201d Pontos-chave Cumprir com os padr\u00f5es legais atuais Newsletters mais atraentes e chamativas Aumentar as taxas de abertura Sobre a Uni\u00f3n Empresarial del Anoia A Uni\u00f3n Empresarial del Anoia foi fundada em [&hellip;]<\/p>\n","protected":false},"featured_media":45089,"template":"","class_list":["post-92028","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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