{"id":92034,"date":"2026-09-10T05:04:48","date_gmt":"2026-09-10T05:04:48","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/instituto-tecnologico-hoteleiro-ith\/"},"modified":"2026-09-10T05:04:48","modified_gmt":"2026-09-10T05:04:48","slug":"instituto-tecnologico-hoteleiro-ith","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/instituto-tecnologico-hoteleiro-ith\/","title":{"rendered":"Instituto Tecnol\u00f3gico Hotelero (ITH)"},"content":{"rendered":"<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/ITH-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3645 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/ITH-grande.jpg\" alt=\"Instituto Tecnol\u00f3gico Hotelero\" width=\"950\" height=\"250\"><\/a><\/p>\n<h3><strong>\u201c<\/strong>H\u00e1 anos, no Instituto Tecnol\u00f3gico Hotelero, usamos os servi\u00e7os da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> com sucesso. Integramos a ferramenta em nossos planos de comunica\u00e7\u00e3o e marketing sem o menor problema, em grande parte porque n\u00e3o \u00e9 necess\u00e1rio ser nenhum especialista em email marketing para utiliz\u00e1-la e tirar o m\u00e1ximo proveito dela.<strong>\u201d<\/strong><\/h3>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li class=\"li1\">Simplificar a metodologia de envio<\/li>\n<li class=\"li1\">Estat\u00edsticas personalizadas para medir impactos<\/li>\n<li class=\"li1\">Cria\u00e7\u00e3o \u00e1gil de designs atraentes<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>Sobre o Instituto Tecnol\u00f3gico Hotelero<\/strong><\/h3>\n<p class=\"p1\">O Instituto Tecnol\u00f3gico Hotelero (ITH) \u00e9 a resposta do setor hoteleiro aos desafios que os avan\u00e7os tecnol\u00f3gicos representam para os empres\u00e1rios da ind\u00fastria tur\u00edstica.<\/p>\n<p class=\"p1\">Com dezesseis anos de hist\u00f3ria, este centro de inova\u00e7\u00e3o, vinculado \u00e0 Confedera\u00e7\u00e3o Espanhola de Hot\u00e9is e Alojamentos Tur\u00edsticos (CEHAT), tem como miss\u00e3o promover o uso de novas tecnologias e sistemas de gest\u00e3o que contribuam para melhorar a competitividade, a rentabilidade, a qualidade, a efici\u00eancia e a sustentabilidade das empresas ligadas \u00e0 ind\u00fastria hoteleira e tur\u00edstica.<\/p>\n<p class=\"p1\">O ITH trabalha para e pelos interesses dos hoteleiros, buscando solu\u00e7\u00f5es pr\u00e1ticas e simples que otimizem sua gest\u00e3o em quatro linhas estrat\u00e9gicas: Novas Tecnologias, Opera\u00e7\u00f5es Hoteleiras, Efici\u00eancia Energ\u00e9tica e Meio Ambiente e Inova\u00e7\u00e3o.<\/p>\n<h3><strong>Objetivos<\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">O ITH nos informou que tinha diversas inquieta\u00e7\u00f5es que desejava resolver de forma imediata ao mudar de provedor de email marketing, sendo elas:<\/span> simplificar o processo de envio, ter a possibilidade de editar facilmente os conte\u00fados para adapt\u00e1-los aos diferentes envios, obter informa\u00e7\u00f5es-chave para conhecer os temas que despertam mais interesse entre seus assinantes\/associados para melhorar e, assim, adaptar o conte\u00fado \u00e0s suas necessidades.<\/p>\n<p class=\"p1\">Como afirma o cliente: \u201cAntes faz\u00edamos nossos envios com outro provedor que oferecia um servi\u00e7o parecido, mas muito mais limitado, n\u00e3o permitia editar facilmente os designs em html e n\u00e3o fornecia a quantidade de estat\u00edsticas que a <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> oferece.\u201d<\/p>\n<h3><strong>Medidas tomadas<\/strong><\/h3>\n<p class=\"p1\">O departamento de P&#038;D da <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong>, com base nos requisitos do departamento de Marketing do Instituto Tecnol\u00f3gico Hotelero, realizou diversas melhorias nos recursos da ferramenta para a exporta\u00e7\u00e3o dos relat\u00f3rios de envios, al\u00e9m de outras de menor porte para que o n\u00edvel de personaliza\u00e7\u00e3o fosse completo.<\/p>\n<p class=\"p1\">Da mesma forma, a edi\u00e7\u00e3o e a cria\u00e7\u00e3o dos boletins se tornaram mais \u00e1geis e simples, permitindo que at\u00e9 mesmo pessoal eventual, sem forma\u00e7\u00e3o espec\u00edfica, pudesse criar conte\u00fados atraentes e coloc\u00e1-los nas caixas de entrada finais sem esfor\u00e7o.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h3><strong>Resultado<\/strong><\/h3>\n<p class=\"p1\">Ao longo desses anos, a rela\u00e7\u00e3o entre o ITH e a <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> tem se fortalecido, e a melhor forma de mostrar os resultados \u00e9 justamente deixar que seja o pr\u00f3prio cliente a express\u00e1-los com suas palavras: \u201cO maior benef\u00edcio de usar a <strong><span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span><\/strong> \u00e9 o tempo que ela nos economiza em rela\u00e7\u00e3o a outras ferramentas e as informa\u00e7\u00f5es que seu sistema de estat\u00edsticas oferece. \u00c9 essencial para ter sucesso em suas campanhas de email marketing e melhorar sua posi\u00e7\u00e3o perante seus clientes. Al\u00e9m disso, o suporte telef\u00f4nico funciona muito bem e, sempre que tivemos um problema t\u00e9cnico, ele foi resolvido rapidamente.\u201d<\/p>\n<p><strong>&#8220;<span style=\"color: #3366ff;\">Mail<\/span><span style=\"color: #000000;\">relay<\/span> <\/strong><b> me permite fazer meu trabalho mais r\u00e1pido e agregar mais valor aos meus clientes, melhorando os resultados das minhas <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">campanhas de email marketing<\/a>. Da mesma forma, nos permite conhecer o interesse despertado por cada um dos envios que realizamos, ajuda a melhorar as comunica\u00e7\u00f5es e nos permite nos adaptar \u00e0s demandas de informa\u00e7\u00e3o de nossos associados<\/b><strong>.&#8221;<\/strong><\/p>\n<p class=\"p1\"><em>Juan Carbajal, <\/em><br \/>\n<em>Departamento Comercial e de Marketing do ITH.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cH\u00e1 anos, no Instituto Tecnol\u00f3gico Hotelero, usamos os servi\u00e7os da Mailrelay com sucesso. Integramos a ferramenta em nossos planos de comunica\u00e7\u00e3o e marketing sem o menor problema, em grande parte porque n\u00e3o \u00e9 necess\u00e1rio ser nenhum especialista em email marketing para utiliz\u00e1-la e tirar o m\u00e1ximo proveito dela.\u201d Pontos-chave Simplificar a metodologia de envio Estat\u00edsticas [&hellip;]<\/p>\n","protected":false},"featured_media":45103,"template":"","class_list":["post-92034","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instituto Tecnol\u00f3gico Hotelero (ITH) - Mailrelay<\/title>\n<meta name=\"description\" content=\"H\u00e1 anos, no Instituto Tecnol\u00f3gico Hotelero, usamos os servi\u00e7os da Mailrelay com sucesso.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instituto Tecnol\u00f3gico Hotelero (ITH) - 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Integramos a ferramenta em nossos planos de comunica\u00e7\u00e3o e marketing sem o menor problema, em grande parte porque n\u00e3o \u00e9 necess\u00e1rio ser nenhum especialista em email marketing para utiliz\u00e1-la e tirar o m\u00e1ximo proveito dela.\u201d Pontos-chave Simplificar a metodologia de envio Estat\u00edsticas&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/92034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/case-study\/92034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/45103"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=92034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}