{"id":98452,"date":"2026-10-02T22:49:57","date_gmt":"2026-10-02T22:49:57","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/smooy-iogurte-gelado-natural\/"},"modified":"2026-10-02T22:49:57","modified_gmt":"2026-10-02T22:49:57","slug":"smooy-iogurte-gelado-natural","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/smooy-iogurte-gelado-natural\/","title":{"rendered":"Sm\u00f6oy: Iogurte Gelado Natural"},"content":{"rendered":"<h3><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Smooby-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3170\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Smooby-grande.jpg\" alt=\"Smooy-grande\" width=\"950\" height=\"250\"><\/a><\/h3>\n<h3>\u201cA Mailrelay ajudou o Depto. de Comunica\u00e7\u00e3o da Sm\u00f6oy a iniciar suas campanhas de email marketing do zero, sem nenhum conhecimento pr\u00e9vio, em tempo recorde e com grande sucesso: mais de 45% de aberturas\u201d<\/h3>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li>Cria\u00e7\u00e3o sem custo de designs corporativos personalizados para manter a imagem e o branding da marca.<\/li>\n<li>Consultoria e informa\u00e7\u00f5es sobre email marketing e entregabilidade de newsletters do zero.<\/li>\n<li>Ajuda com as configura\u00e7\u00f5es t\u00e9cnicas dos seus remetentes, com apoio ao seu Depto. de TI para realiz\u00e1-las.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Sm\u00f6oy: Iogurte Gelado Natural<\/h3>\n<p>A Sm\u00f6oy \u00e9 uma franquia espanhola que fabrica e vende o primeiro iogurte gelado funcional do mercado: com baixo teor de gordura, rico em fibras e sem gl\u00faten. Nasceu em 2010, mas conta com a experi\u00eancia de seus criadores, a quarta gera\u00e7\u00e3o de uma fam\u00edlia dedicada ao sorvete tradicional h\u00e1 um s\u00e9culo.<\/p>\n<p>Desde a abertura da sua primeira loja, conseguiu se posicionar em 15 mercados internacionais de quatro continentes gra\u00e7as a uma r\u00e1pida expans\u00e3o que a levou a lugares como Equador, Peru, Panam\u00e1, China, Ar\u00e1bia Saudita, Marrocos, Arg\u00e9lia, Guin\u00e9 Conacri, Angola, Costa do Marfim, Ilha da Reuni\u00e3o, Portugal, Fran\u00e7a, Reino Unido, It\u00e1lia e Singapura.<\/p>\n<h3><\/h3>\n<h3>Objetivos<\/h3>\n<p>A Sm\u00f6oy entrou em contato conosco para iniciar suas comunica\u00e7\u00f5es de <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> do zero e sem nenhum conhecimento pr\u00e9vio. Queria assessoria e obter bons resultados em seus primeiros envios, aproveitando nossa experi\u00eancia e nossas dicas.<\/p>\n<h3>A\u00e7\u00f5es realizadas<\/h3>\n<p>A primeira coisa que fizemos foi orientar e assessorar o Depto. de Comunica\u00e7\u00e3o da Sm\u00f6oy sobre os pontos-chave do email marketing. Corrigimos os erros que estavam cometendo e os ajudamos a configurar seus remetentes. Al\u00e9m disso, criamos para eles uma newsletter personalizada sem nenhum custo, com a sua imagem de marca e os elementos necess\u00e1rios para maximizar a efic\u00e1cia e os resultados.<\/p>\n<p>Tudo isso resultou em um primeiro envio de grande sucesso, com mais de 45% de aberturas e 20% de cliques.<\/p>\n<p><strong>\u201cGra\u00e7as \u00e0 Mailrelay, conseguimos configurar nosso remetente sem conhecimentos t\u00e9cnicos pr\u00e9vios. Eles nos passaram os dados bem explicados e claros para o nosso Depto. de TI<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n<p>Fran Hern\u00e1ndez,<br \/>\nDiretor de Marketing e Comunica\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA Mailrelay ajudou o Depto. de Comunica\u00e7\u00e3o da Sm\u00f6oy a iniciar suas campanhas de email marketing do zero, sem nenhum conhecimento pr\u00e9vio, em tempo recorde e com grande sucesso: mais de 45% de aberturas\u201d Pontos-chave Cria\u00e7\u00e3o sem custo de designs corporativos personalizados para manter a imagem e o branding da marca. Consultoria e informa\u00e7\u00f5es sobre [&hellip;]<\/p>\n","protected":false},"featured_media":45033,"template":"","class_list":["post-98452","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sm\u00f6oy: Iogurte Gelado Natural - Mailrelay<\/title>\n<meta name=\"description\" content=\"A Mailrelay ajudou o Depto. de Comunica\u00e7\u00e3o da Sm\u00f6oy a iniciar suas campanhas de email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/smooy-iogurte-gelado-natural\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sm\u00f6oy: Iogurte Gelado Natural - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"A Mailrelay ajudou o Depto. de Comunica\u00e7\u00e3o da Sm\u00f6oy a iniciar suas campanhas de email marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/case-study\/smooy-iogurte-gelado-natural\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/smooby-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/smooy-iogurte-gelado-natural\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/case-study\\\/smooy-iogurte-gelado-natural\\\/\",\"name\":\"Sm\u00f6oy: Iogurte Gelado Natural - 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