{"id":98458,"date":"2026-10-02T22:57:51","date_gmt":"2026-10-02T22:57:51","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/el-siglo-de-torreon\/"},"modified":"2026-10-02T22:57:51","modified_gmt":"2026-10-02T22:57:51","slug":"el-siglo-de-torreon","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/el-siglo-de-torreon\/","title":{"rendered":"El Siglo de Torre\u00f3n"},"content":{"rendered":"<h3><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/siglo-torreon-grande.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3186\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/siglo-torreon-grande.jpg\" alt=\"El Siglo de Torre\u00f3n\" width=\"950\" height=\"250\"><\/a><\/h3>\n<h3>\u201cA Mailrelay melhorou nossos envios: seguran\u00e7a nas estat\u00edsticas de entrega, menores porcentagens de rejei\u00e7\u00e3o e melhores taxas de abertura.\u201d<\/h3>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li class=\"p1\">Resolver os problemas de chegada \u00e0 caixa de entrada que tinham nos envios feitos com o sistema interno, causados pelos IPs do seu provedor que estavam em listas negras.<\/li>\n<li class=\"p1\">Consultoria e informa\u00e7\u00f5es sobre email marketing e entregabilidade de newsletters, principalmente no que diz respeito a design e configura\u00e7\u00e3o.<\/li>\n<li class=\"p1\">Flexibilidade e apoio nas formas de pagamento para adapt\u00e1-las \u00e0s suas necessidades cont\u00e1beis e de renova\u00e7\u00e3o, permitindo continuar com os envios at\u00e9 a formaliza\u00e7\u00e3o dos pagamentos.<\/li>\n<li>Teste inicial de alto volume sem compromisso, ap\u00f3s m\u00e1s experi\u00eancias com outros provedores, para garantir ao cliente a qualidade da Mailrelay.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Sobre o El Siglo de Torre\u00f3n<\/h3>\n<p class=\"p1\">O El Siglo de Torre\u00f3n \u00e9 um jornal impresso, um dos mais importantes da Comarca Lagunera, no M\u00e9xico. Foi fundado em 1922 em Torre\u00f3n, Coahuila, por Antonio de Juambelz y Bracho, sob a dire\u00e7\u00e3o de Joaqu\u00edn Moreno.<\/p>\n<h3><\/h3>\n<h3>Objetivos<\/h3>\n<p>O principal objetivo era corrigir o problema de chegada \u00e0 caixa de entrada causado pela inclus\u00e3o de seus IPs locais em RBLs. Al\u00e9m disso, o El Siglo precisava de um <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">servi\u00e7o de email marketing<\/a> com suporte eficaz e servidores seguros que garantissem a privacidade de seus dados. Buscavam um atendimento proativo, com conselhos para melhorar a entrega e corrigir falhas, al\u00e9m de sugest\u00f5es sobre op\u00e7\u00f5es de design para criar novos formatos de mailing.<\/p>\n<h3>Medidas tomadas<\/h3>\n<p>O primeiro objetivo foi alcan\u00e7ado simplesmente ao passar a trabalhar com a Mailrelay (o cliente j\u00e1 havia testado outras plataformas que n\u00e3o conseguiam uma entrega correta na caixa de entrada).<\/p>\n<p>Tivemos que oferecer um teste sem compromisso para garantir ao cliente que ele n\u00e3o perderia o investimento. Depois disso, ao ver os \u00f3timos resultados e o excelente suporte e consultoria de email marketing, eles continuam conosco desde 2015.<\/p>\n<p>Para atender \u00e0s necessidades do cliente, tivemos que fazer um trabalho inicial de consultoria e suporte na configura\u00e7\u00e3o de remetentes e na corre\u00e7\u00e3o de erros de design e de pr\u00e1ticas de envio, aproveitando para melhorar as newsletters e, com isso, tamb\u00e9m o ROI e os resultados.<\/p>\n<p><strong>\u201cCom a Mailrelay conseguimos entregas garantidas e limpas por meio de servidores &#8220;saud\u00e1veis&#8221;, sempre com atendimento imediato por parte da equipe para resolver os problemas<br \/>\nque surgem.<\/strong><strong style=\"line-height: 1.5;\">\u201d<\/strong><\/p>\n<p>M\u00f3nica Mel\u00e9ndez P\u00e9rez,<br \/>\nGerente de M\u00eddias Digitais &#8211; El Siglo de Torre\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA Mailrelay melhorou nossos envios: seguran\u00e7a nas estat\u00edsticas de entrega, menores porcentagens de rejei\u00e7\u00e3o e melhores taxas de abertura.\u201d Pontos-chave Resolver os problemas de chegada \u00e0 caixa de entrada que tinham nos envios feitos com o sistema interno, causados pelos IPs do seu provedor que estavam em listas negras. Consultoria e informa\u00e7\u00f5es sobre email marketing [&hellip;]<\/p>\n","protected":false},"featured_media":45054,"template":"","class_list":["post-98458","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Siglo de Torre\u00f3n - Mailrelay<\/title>\n<meta name=\"description\" content=\"A Mailrelay melhorou nossos envios: seguran\u00e7a nas estat\u00edsticas de entrega, menores porcentagens de rejei\u00e7\u00e3o e melhores taxas de abertura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/case-study\/el-siglo-de-torreon\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Siglo de Torre\u00f3n - 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