Rapidez na entrega dos emails<\/li>\n<\/ul>\nSobre a Gerbl\u00e9<\/h3>\n
A Gerbl\u00e9 \u00e9 l\u00edder em diet\u00e9tica na Europa e uma empresa com longa hist\u00f3ria: nasceu em 1928 em Lyon (Fran\u00e7a), onde um engenheiro agr\u00f4nomo vision\u00e1rio foi a primeira pessoa a estabilizar o g\u00e9rmen de trigo. Seu nome, Gerbl\u00e9, vem de \u201cGerme de bl\u00e9\u201d, a denomina\u00e7\u00e3o francesa do g\u00e9rmen de trigo.<\/p>\n
A Gerbl\u00e9 tem uma ampla linha de produtos, com destaque para seus saborosos e nutritivos biscoitos, mas tamb\u00e9m oferece outros produtos, como bebidas vegetais, uma linha sem gl\u00faten e produtos sem adi\u00e7\u00e3o de a\u00e7\u00facares.<\/p>\n
A Gerbl\u00e9 se reinventa a cada dia gra\u00e7as \u00e0 pesquisa e \u00e0 inova\u00e7\u00e3o, o que lhe permite manter seus produtos com altos padr\u00f5es de qualidade e adequados do ponto de vista nutricional.<\/p>\n
Os produtos Gerbl\u00e9 oferecem um sabor natural, j\u00e1 que a grande maioria \u00e9 elaborada sem aditivos e com ingredientes provenientes de cultivos que seguem as pr\u00e1ticas da agricultura tradicional.<\/p>\n
Objetivos<\/h3>\n
O principal objetivo de usar um programa para criar newsletters era chegar \u00e0s caixas de entrada e, a partir dessa premissa, fazer com que o ROI de cada comunica\u00e7\u00e3o compensasse o tempo e o esfor\u00e7o que exige uma estrat\u00e9gia de email marketing bem executada.<\/p>\n
Outro objetivo fundamental da Gerbl\u00e9 era que as campanhas chegassem rapidamente \u00e0 caixa de entrada, poucos minutos ap\u00f3s o lan\u00e7amento da campanha, algo para o qual o motor de envio do Mailrelay est\u00e1 altamente preparado, j\u00e1 que alcan\u00e7a uma velocidade de at\u00e9 5 milh\u00f5es de envios por hora, o que o coloca em uma posi\u00e7\u00e3o privilegiada em rela\u00e7\u00e3o a outras ferramentas de email marketing e empresas do mesmo setor.<\/p>\n
Medidas tomadas<\/h3>\n
O departamento t\u00e9cnico do Mailrelay forneceu todas as configura\u00e7\u00f5es e modifica\u00e7\u00f5es necess\u00e1rias para que as comunica\u00e7\u00f5es da Gerbl\u00e9 chegassem de forma limpa a todos os assinantes da sua lista. Depois de implementadas corretamente, os emails passaram a chegar sem problemas \u00e0s caixas de entrada de todas as pessoas interessadas em receber suas comunica\u00e7\u00f5es sobre sa\u00fade, diet\u00e9tica e novos produtos saud\u00e1veis.<\/p>\n
A Gerbl\u00e9 recebeu um IP de envio certificado nos principais sistemas antispam e provedores de email, para que as mensagens tivessem a melhor aceita\u00e7\u00e3o poss\u00edvel nos servidores de destino.<\/p>\n
Uma an\u00e1lise do design e da composi\u00e7\u00e3o das newsletters permitiu que elas passassem a ser eficientes e contribu\u00edssem para uma maior intera\u00e7\u00e3o dos assinantes em todos os envios que recebem.<\/p>\n
Resultados<\/h3>\n
A melhoria mais not\u00e1vel com o uso de uma ferramenta de email marketing como o Mailrelay \u00e9, sem d\u00favida, a chegada correta \u00e0s caixas de entrada de todos os assinantes, sem que nenhum fator externo fa\u00e7a os emails ca\u00edrem nos in\u00fameros filtros antispam que um email precisa superar at\u00e9 chegar ao seu destino.<\/p>\n
Gra\u00e7as \u00e0s estat\u00edsticas avan\u00e7adas do motor do Mailrelay, a Gerbl\u00e9 consegue melhorar sua estrat\u00e9gia de email marketing a cada envio de forma simples, criando e enviando suas newsletters em poucos minutos.<\/p>\n
O Mailrelay \u00e9 uma ferramenta de email marketing fundamental para o desenvolvimento e a implementa\u00e7\u00e3o das campanhas de email marketing da bedigital. Uma ferramenta com \u00f3tima usabilidade, r\u00e1pida, intuitiva e com os recursos necess\u00e1rios para oferecer um servi\u00e7o de qualidade aos nossos clientes. Estat\u00edsticas em tempo real, estat\u00edsticas segmentadas ap\u00f3s o envio, gest\u00e3o f\u00e1cil de assinantes e remetentes, cria\u00e7\u00e3o e otimiza\u00e7\u00e3o das newsletters e do seu envio e, acima de tudo, vale destacar o excelente atendimento ao cliente.\u201d<\/strong><\/p>\nSanti Castej\u00f3n,<\/em><\/p>\nCEO da bedigital (Ag\u00eancia de Marketing Digital da Gerbl\u00e9) \u2013 www.bedigital.es <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cGra\u00e7as \u00e0s estat\u00edsticas avan\u00e7adas da ferramenta de email marketing Mailrelay, a Gerbl\u00e9 consegue melhorar sua estrat\u00e9gia de email marketing a cada envio de forma simples, criando e enviando suas newsletters em poucos minutos.\u201d Baixe o caso de sucesso em PDF Pontos-chave ROI elevado Chegada \u00e0s caixas de entrada Rapidez na entrega dos emails Sobre a […]<\/p>\n","protected":false},"featured_media":49483,"template":"","class_list":["post-98483","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n
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![\"JFGA\"](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/gerble-grande.jpg\")
<\/p>\n![\"pdf\"](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/05\/unnamed-file.pdf-52.png\")
<\/a> Baixe o caso de sucesso em PDF<\/a><\/p>\n