{"id":98493,"date":"2026-10-02T23:40:42","date_gmt":"2026-10-02T23:40:42","guid":{"rendered":"https:\/\/mailrelay.com\/case-study\/remax-llc\/"},"modified":"2026-10-02T23:40:42","modified_gmt":"2026-10-02T23:40:42","slug":"remax-llc","status":"publish","type":"case-study","link":"https:\/\/mailrelay.com\/pt\/case-study\/remax-llc\/","title":{"rendered":"RE\/MAX, LLC"},"content":{"rendered":"<h3><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Remax-mr-grande.jpg\" rel=\"attachment wp-att-2752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2752 size-full\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/02\/Remax-mr-grande.jpg\" alt=\"email marketing\" width=\"950\" height=\"250\"><\/a><\/h3>\n<h3>\u201cA efic\u00e1cia do Mailrelay fez dele a plataforma de envio de email marketing favorita da RE\/MAX, principalmente considerando que \u00e9 usado por in\u00fameros escrit\u00f3rios da empresa em diversas partes do mundo, como os da Espanha, Portugal, Brasil, M\u00e9xico, Argentina, Col\u00f4mbia, Peru, Chile, Equador, Uruguai, Qu\u00eania etc.\u201d<\/h3>\n<h3>Pontos-chave<\/h3>\n<ul>\n<li>Melhorar a reputa\u00e7\u00e3o de envio em <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a><\/li>\n<li>Suporte personalizado por pa\u00eds<\/li>\n<li>Superar os filtros antispam<\/li>\n<\/ul>\n<h3>Sobre a RE\/MAX, LLC<\/h3>\n<p><span style=\"line-height: 1.5;\">A RE\/MAX, LLC \u00e9 a ag\u00eancia imobili\u00e1ria mais importante do mundo: est\u00e1 presente em mais de 90 pa\u00edses nos 5 continentes e conta com mais de 7.000 escrit\u00f3rios e 100.000 corretores de im\u00f3veis. Foi fundada em 1973 por Dave e Gail Liniger, dois corretores de im\u00f3veis de Denver, Colorado (Estados Unidos). Foi nesse momento que eles decidiram desenvolver um novo conceito de intermedia\u00e7\u00e3o imobili\u00e1ria: a RE\/MAX (acr\u00f4nimo de Real Estate MAXimum), introduzindo um sistema de trabalho exclusivo baseado no trabalho aut\u00f4nomo, que se mostrou um grande sucesso.<\/span><\/p>\n<p>Em 1975, a empresa se expandiu para o Canad\u00e1, mas a chegada a pa\u00edses fora da Am\u00e9rica do Norte s\u00f3 come\u00e7ou em 1991, quando abriu seus primeiros escrit\u00f3rios no Caribe. Mas foi apenas no seu 25\u00ba anivers\u00e1rio (em 1997) que a RE\/MAX, LLC se estabeleceu em pa\u00edses de praticamente todos os continentes (Austr\u00e1lia, Singapura, Alemanha, Gr\u00e9cia, Turquia, Holanda, Irlanda e Reino Unido).<\/p>\n<p>Tudo isso a torna a rede internacional de franquias imobili\u00e1rias l\u00edder em vendas no mundo, onde tanto os associados quanto os pr\u00f3prios clientes obt\u00eam os maiores benef\u00edcios do mercado imobili\u00e1rio.<\/p>\n<h3>Objetivos<\/h3>\n<p>O grande n\u00famero de filiais e franqueados da empresa faz com que, \u00e0s vezes, sua reputa\u00e7\u00e3o de envio nas campanhas de email marketing seja afetada e seus comunicados sofram bloqueios. Por isso, ela precisava de um provedor que permitisse resolver o obst\u00e1culo de n\u00e3o conseguir manter um contato eficaz com seus clientes e associados.<\/p>\n<p>Da mesma forma, buscavam um suporte inicial personalizado que atendesse \u00e0s solicita\u00e7\u00f5es poucos minutos depois de serem feitas, j\u00e1 que os operadores que gerenciam as contas est\u00e3o em pa\u00edses diferentes (com fusos hor\u00e1rios diferentes), e isso \u00e9 vital para garantir o bom desempenho das tarefas de email marketing, como a cria\u00e7\u00e3o de newsletters.<\/p>\n<p>Ou seja, assist\u00eancia n\u00e3o s\u00f3 no uso da pr\u00f3pria ferramenta, mas tamb\u00e9m para sair de listas negras e diante de qualquer problema que possa afetar suas campanhas de email marketing, mesmo que o problema esteja na pr\u00f3pria infraestrutura de rede do cliente ou nos pr\u00f3prios ESPs.<\/p>\n<h3>Medidas tomadas<\/h3>\n<p>Um dos pontos em que mais se investiu esfor\u00e7o foi a apar\u00eancia e a apresenta\u00e7\u00e3o dos comunicados. Ajudamos a empresa a criar newsletters eficazes, n\u00e3o s\u00f3 para que seus boletins despertem o interesse de quem os recebe, mas tamb\u00e9m para que o design, a composi\u00e7\u00e3o (logotipos, banners etc.) e a mensagem transmitida vendam por si mesmos.<\/p>\n<p>Da mesma forma, os usu\u00e1rios do servi\u00e7o contaram com assist\u00eancia total 24 horas durante os primeiros meses de uso da plataforma, para que a adapta\u00e7\u00e3o ao Mailrelay n\u00e3o exigisse o menor esfor\u00e7o nem atrasasse suas campanhas de email marketing.<\/p>\n<p>As configura\u00e7\u00f5es dos servidores de email e dos servi\u00e7os de hospedagem usados pelo cliente n\u00e3o eram adequadas para ter uma reputa\u00e7\u00e3o de envio \u00e0 altura da relev\u00e2ncia da empresa. Por isso, indicamos as modifica\u00e7\u00f5es necess\u00e1rias para melhorar substancialmente a reputa\u00e7\u00e3o de seus servidores e informamos os principais ESPs para que os envios feitos a partir da nossa plataforma n\u00e3o fossem classificados como spam (na detec\u00e7\u00e3o precoce de spam realizada pelos servi\u00e7os antispam).<\/p>\n<h3>Resultados<\/h3>\n<p>A efic\u00e1cia do Mailrelay fez dele a <a href=\"https:\/\/blog.mailrelay.com\/es\/2021\/05\/04\/comparativa-marketing-por-email-gratis-mailrelay-vs-sendinblue-vs-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\">plataforma de envio de email marketing<\/a> favorita da RE\/MAX, LLC, principalmente considerando que \u00e9 usado por in\u00fameros escrit\u00f3rios da empresa em diversas partes do mundo, como os da Espanha, Portugal, Brasil, M\u00e9xico, Argentina, Col\u00f4mbia, Peru, Chile, Equador, Uruguai, Qu\u00eania etc.<\/p>\n<p>Por isso, tornou-se uma ferramenta indispens\u00e1vel para aumentar as vendas, pois permite entregar promo\u00e7\u00f5es diretamente nas caixas de entrada de todas as pessoas interessadas em comprar ou vender im\u00f3veis em qualquer lugar do mundo.<\/p>\n<p>Usar o Mailrelay n\u00e3o exigiu esfor\u00e7o dos profissionais do grupo RE\/MAX, LLC: depois de seguir algumas dicas simples da equipe t\u00e9cnica do Mailrelay e contar com o suporte 24 horas, os associados n\u00e3o tiveram nenhuma dificuldade para usar o servi\u00e7o (e, quando tiveram alguma d\u00favida ou problema, ele foi resolvido poucos minutos depois de ser relatado).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA efic\u00e1cia do Mailrelay fez dele a plataforma de envio de email marketing favorita da RE\/MAX, principalmente considerando que \u00e9 usado por in\u00fameros escrit\u00f3rios da empresa em diversas partes do mundo, como os da Espanha, Portugal, Brasil, M\u00e9xico, Argentina, Col\u00f4mbia, Peru, Chile, Equador, Uruguai, Qu\u00eania etc.\u201d Pontos-chave Melhorar a reputa\u00e7\u00e3o de envio em email marketing [&hellip;]<\/p>\n","protected":false},"featured_media":44943,"template":"","class_list":["post-98493","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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