{"id":112323,"date":"2026-11-02T15:03:32","date_gmt":"2026-11-02T15:03:32","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/google-postmaster-tools\/"},"modified":"2026-11-02T15:03:35","modified_gmt":"2026-11-02T15:03:35","slug":"google-postmaster-tools","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/google-postmaster-tools\/","title":{"rendered":"Google Postmaster Tools"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O Google Postmaster Tools \u00e9 uma ferramenta gratuita do Google que mostra como o Gmail trata os emails que voc\u00ea envia a partir do seu dom\u00ednio: quantos s\u00e3o marcados como spam, se voc\u00ea cumpre os requisitos de autentica\u00e7\u00e3o e quais erros de entrega acontecem.<\/strong> \u00c9 a forma mais direta de saber o que o Gmail pensa das suas campanhas.<\/p>\n\n<p class=\"wp-block-paragraph\">Se parte da sua lista usa endere\u00e7os @gmail.com, e quase sempre \u00e9 assim, o Postmaster Tools \u00e9 uma das primeiras coisas que vale a pena configurar.<\/p>\n\n<h2 class=\"wp-block-heading\">Para que serve o Google Postmaster Tools?<\/h2>\n\n<p class=\"wp-block-paragraph\">Ele serve para detectar problemas de <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/entregabilidade-em-email-marketing\/\">entregabilidade<\/a> antes que se transformem em um bloqueio. Com seus pain\u00e9is, voc\u00ea pode saber:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Qual porcentagem dos destinat\u00e1rios do Gmail marca seus emails como <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/spam\/\">spam<\/a>.<\/li>\n\n\n\n<li>Se seus envios cumprem os requisitos do Gmail para remetentes.<\/li>\n\n\n\n<li>Se seus emails passam na <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/autenticacao-de-email\/\">autentica\u00e7\u00e3o<\/a> SPF, DKIM e DMARC.<\/li>\n\n\n\n<li>Quais erros de entrega o Gmail retorna e por qu\u00ea.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ele mede apenas os envios para contas pessoais do Gmail. N\u00e3o inclui Outlook, Yahoo nem as contas do Google Workspace.<\/p>\n\n<h2 class=\"wp-block-heading\">Como configurar o Google Postmaster Tools<\/h2>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea precisa de uma conta do Google e de acesso ao DNS do seu dom\u00ednio. S\u00e3o tr\u00eas passos:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Adicione seu dom\u00ednio.<\/strong> Acesse postmaster.google.com e clique em adicionar um dom\u00ednio. Use o dom\u00ednio com o qual voc\u00ea assina seus emails (o do DKIM) ou o do endere\u00e7o de retorno.<\/li>\n\n\n\n<li><strong>Comprove que ele \u00e9 seu.<\/strong> O Google vai fornecer um registro TXT ou CNAME. Adicione-o no DNS do seu dom\u00ednio e clique em <strong>Verificar<\/strong>. A confirma\u00e7\u00e3o costuma levar poucos minutos.<\/li>\n\n\n\n<li><strong>D\u00ea acesso \u00e0 sua equipe<\/strong> se precisar, nas op\u00e7\u00f5es do dom\u00ednio.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Os dados n\u00e3o aparecem na hora. O Google s\u00f3 os mostra quando o volume di\u00e1rio de emails para o Gmail \u00e9 suficiente, para proteger a privacidade dos usu\u00e1rios, e eles s\u00e3o atualizados aproximadamente uma vez por dia.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-1024x576.jpg\" alt=\"Como configurar o Google Postmaster Tools em 3 passos: adicionar o dom&#xED;nio, verific&#xE1;-lo no DNS e revisar os pain&#xE9;is\" class=\"wp-image-112133\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/configurar-google-postmaster-tools.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">O que os pain\u00e9is do Postmaster Tools medem<\/h2>\n\n<p class=\"wp-block-paragraph\">A vers\u00e3o atual do Postmaster Tools, lan\u00e7ada pelo Google em 2024, organiza os dados nestes pain\u00e9is:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Painel<\/th><th>O que ele mostra<\/th><\/tr><\/thead><tbody><tr><td>Status de conformidade<\/td><td>Se voc\u00ea cumpre os requisitos do Gmail para remetentes<\/td><\/tr><tr><td>Taxa de spam<\/td><td>Qual porcentagem de usu\u00e1rios marca seus emails como spam<\/td><\/tr><tr><td>Feedback loop<\/td><td>Reclama\u00e7\u00f5es por campanha, se voc\u00ea usa esse sistema<\/td><\/tr><tr><td>Autentica\u00e7\u00e3o<\/td><td>Emails que passam no SPF, DKIM e DMARC<\/td><\/tr><tr><td>Criptografia<\/td><td>Emails enviados com conex\u00e3o segura (TLS)<\/td><\/tr><tr><td>Erros de entrega<\/td><td>Rejei\u00e7\u00f5es e bloqueios tempor\u00e1rios, com o motivo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">O Google anunciou que vai desativar os antigos pain\u00e9is de reputa\u00e7\u00e3o do dom\u00ednio e do IP, que mediam a reputa\u00e7\u00e3o em uma escala de &#8220;ruim&#8221; a &#8220;alta&#8221;. Agora o foco est\u00e1 na conformidade e na taxa de spam.<\/p>\n\n<p class=\"wp-block-paragraph\">O <strong>status de conformidade<\/strong> marca cada requisito como &#8220;Em conformidade&#8221; ou &#8220;Precisa melhorar&#8221;. Para todos os remetentes, ele verifica a autentica\u00e7\u00e3o, o DNS, o formato das mensagens, a criptografia e a taxa de spam. Para os remetentes em massa, verifica tamb\u00e9m o DMARC e o descadastro com um clique.<\/p>\n\n<h2 class=\"wp-block-heading\">Os limites que o Gmail monitora<\/h2>\n\n<p class=\"wp-block-paragraph\">Segundo as <a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=es\">diretrizes do Gmail para remetentes<\/a>, a taxa de spam mostrada no Postmaster Tools deve ficar abaixo de 0,10% e nunca chegar a 0,30%.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Taxa de spam<\/th><th>O que significa<\/th><\/tr><\/thead><tbody><tr><td>Menos de 0,10%<\/td><td>O recomendado pelo Gmail<\/td><\/tr><tr><td>De 0,10% a 0,30%<\/td><td>Zona de risco: mais emails no spam<\/td><\/tr><tr><td>0,30% ou mais<\/td><td>Risco de rejei\u00e7\u00f5es e bloqueios<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea envia cerca de 5.000 mensagens ou mais por dia para contas do Gmail, voc\u00ea \u00e9 um remetente em massa e precisa cumprir os <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/requisitos-para-remetentes-em-massa\/\">requisitos para remetentes em massa<\/a>: DMARC, alinhamento do dom\u00ednio e descadastro com um clique.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Chegue \u00e0 caixa de entrada do Gmail<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envie com seu dom\u00ednio autenticado e deixe que o Mailrelay cuide das reclama\u00e7\u00f5es e dos bounces para voc\u00ea.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&#038;utm_campaign=google-postmaster-tools\">Criar conta gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">O que fazer se os dados piorarem<\/h2>\n\n<p class=\"wp-block-paragraph\">Se a taxa de spam subir ou aparecerem requisitos como &#8220;Precisa melhorar&#8221;, revise nesta ordem:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>A autentica\u00e7\u00e3o.<\/strong> Verifique se SPF, DKIM e <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/dmarc\/\">DMARC<\/a> est\u00e3o bem configurados e alinhados com seu dom\u00ednio.<\/li>\n\n\n\n<li><strong>A capta\u00e7\u00e3o.<\/strong> As <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/\">reclama\u00e7\u00f5es de spam<\/a> costumam vir de contatos que n\u00e3o lembram de ter se inscrito. O <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/double-opt-in\/\">double opt-in<\/a> evita isso.<\/li>\n\n\n\n<li><strong>O descadastro.<\/strong> Ele deve ser vis\u00edvel e com um clique. Se for dif\u00edcil se descadastrar, o usu\u00e1rio clica em &#8220;spam&#8221;.<\/li>\n\n\n\n<li><strong>A lista.<\/strong> Remova bounces e contatos inativos h\u00e1 muito tempo com uma boa <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/higiene-da-lista-de-email\/\">higiene da lista<\/a>.<\/li>\n\n\n\n<li><strong>A frequ\u00eancia e o conte\u00fado.<\/strong> Envie o que voc\u00ea prometeu na inscri\u00e7\u00e3o e com a frequ\u00eancia anunciada.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Para Outlook e Yahoo existem ferramentas parecidas: o SNDS da Microsoft e o Sender Hub do Yahoo.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-1024x576.jpg\" alt=\"Taxa de spam no Gmail: menos de 0,10% recomendado, de 0,10% a 0,30% risco e 0,30% ou mais bloqueios\" class=\"wp-image-112137\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/tasa-de-spam-gmail-limites.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Como usar o Postmaster Tools se voc\u00ea envia com o Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">O Postmaster Tools agrupa os dados por dom\u00ednio. Para ver seus envios do Mailrelay, seus emails precisam ser assinados com seu pr\u00f3prio dom\u00ednio. Explicamos como fazer isso neste guia para <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/22\/mailrelay-v3-configurando-o-spf-o-dominio-personalizado-e-o-dkim\/\">configurar SPF, DKIM, DMARC e o dom\u00ednio personalizado<\/a> no Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o Mailrelay processa as reclama\u00e7\u00f5es para voc\u00ea, avisa se elas passarem de 0,03% e remove os bounces automaticamente. Assim fica mais f\u00e1cil manter a taxa de spam longe dos limites do Gmail e cuidar da sua <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/reputacao-de-remetente\/\">reputa\u00e7\u00e3o de remetente<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Com a conta gratuita, voc\u00ea pode enviar at\u00e9 80.000 emails por m\u00eas para 20.000 contatos, com suporte humano em todos os planos.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Mantenha sua taxa de spam sob controle<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Mailrelay avisa se as reclama\u00e7\u00f5es passarem de 0,03%. Gr\u00e1tis at\u00e9 80.000 emails por m\u00eas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&#038;utm_campaign=google-postmaster-tools\">Experimentar o Mailrelay gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes sobre o Google Postmaster Tools<\/h2>\n\n<p class=\"wp-block-paragraph\">Estas s\u00e3o as d\u00favidas mais comuns.<\/p>\n\n<h3 class=\"wp-block-heading\">O Google Postmaster Tools \u00e9 gratuito?<\/h3>\n\n<p class=\"wp-block-paragraph\">Sim. Voc\u00ea s\u00f3 precisa de uma conta do Google e poder adicionar um registro no DNS do seu dom\u00ednio.<\/p>\n\n<h3 class=\"wp-block-heading\">Por que o Postmaster Tools n\u00e3o mostra dados?<\/h3>\n\n<p class=\"wp-block-paragraph\">Porque o volume de emails que voc\u00ea envia para o Gmail \u00e9 baixo, o dom\u00ednio ainda n\u00e3o foi verificado ou seus emails n\u00e3o s\u00e3o assinados com esse dom\u00ednio. Os dados levam cerca de um dia para aparecer.<\/p>\n\n<h3 class=\"wp-block-heading\">O Postmaster Tools serve para Outlook ou Yahoo?<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e3o. Ele mede apenas os envios para contas pessoais do Gmail. Para o Outlook, usa-se o SNDS da Microsoft e, para o Yahoo, o Sender Hub.<\/p>\n\n<h3 class=\"wp-block-heading\">Qual taxa de spam \u00e9 aceit\u00e1vel no Gmail?<\/h3>\n\n<p class=\"wp-block-paragraph\">Abaixo de 0,10%. A partir de 0,30%, o Gmail pode rejeitar ou bloquear seus envios.<\/p>\n\n<h3 class=\"wp-block-heading\">O que aconteceu com a reputa\u00e7\u00e3o do dom\u00ednio e do IP?<\/h3>\n\n<p class=\"wp-block-paragraph\">O Google anunciou que vai desativar esses pain\u00e9is. A vers\u00e3o atual se concentra no status de conformidade, na taxa de spam, na autentica\u00e7\u00e3o e nos erros de entrega.<\/p>\n\n<h2 class=\"wp-block-heading\">Posts relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/entregabilidade-em-email-marketing\/\">Entregabilidade em email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/requisitos-para-remetentes-em-massa\/\">Requisitos para remetentes em massa<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/taxa-de-spam-no-email-marketing\/\">Taxa de spam no email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/\">Complaint<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/feedback-loop-fbl\/\">Feedback loop (FBL)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/autenticacao-de-email\/\">Autentica\u00e7\u00e3o de email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/dmarc\/\">DMARC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/reputacao-de-dominio\/\">Reputa\u00e7\u00e3o de dom\u00ednio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/reputacao-de-remetente\/\">Reputa\u00e7\u00e3o de remetente<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/taxa-posicionamento-caixa-entrada\/\">Taxa de posicionamento na caixa de entrada<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-112323","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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