{"id":75052,"date":"2023-09-21T18:20:36","date_gmt":"2023-09-21T18:20:36","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/amp-accelerated-mobile-pages\/"},"modified":"2025-05-29T12:44:36","modified_gmt":"2025-05-29T12:44:36","slug":"amp-accelerated-mobile-pages","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/amp-accelerated-mobile-pages\/","title":{"rendered":"AMP (Accelerated Mobile Pages)"},"content":{"rendered":"<p>AMP \u00e9 o acr\u00f3nimo de <strong><em>P\u00e1ginas M\u00f3veis Aceleradas<\/em><\/strong>um projeto desenvolvido pela Google em parceria com outras empresas que tem como objetivo melhorar a velocidade de carregamento das p\u00e1ginas quando estas s\u00e3o visualizadas a partir de dispositivos m\u00f3veis.<\/p>\n<p>Apesar de a navega\u00e7\u00e3o em dispositivos m\u00f3veis, principalmente smartphones, ultrapassar largamente a navega\u00e7\u00e3o em computadores (computadores port\u00e1teis e desktops), muitos sites n\u00e3o apresentam corretamente o seu conte\u00fado em dispositivos m\u00f3veis.<\/p>\n<p>\u00c9 por isso que a Google, atrav\u00e9s das AMP, pretende reduzir a m\u00e1 experi\u00eancia de navega\u00e7\u00e3o vivida pelo usu\u00e1rio nestes casos, concentrando-se em melhorar a velocidade de carregamento, mas tamb\u00e9m em oferecer conte\u00fados ricos para a navega\u00e7\u00e3o a partir de dispositivos m\u00f3veis.<\/p>\n<h2>1) Como as AMP funcionam?<\/h2>\n<p>A tecnologia AMP baseia-se na utiliza\u00e7\u00e3o da linguagem de programa\u00e7\u00e3o HTML, de fato uma varia\u00e7\u00e3o do HTML, que se chama AMP HTML.<\/p>\n<p>O AMP HTML \u00e9 um novo formato padr\u00e3o aberto licenciado pela Apache e o seu c\u00f3digo est\u00e1 dispon\u00edvel no <a href=\"https:\/\/github.com\/ampproject\">GitHub<\/a> para qualquer pessoa utilizar para melhorar os seus sistemas de gest\u00e3o de conte\u00fados, website e campanhas de email marketing.<\/p>\n<h2>2) Vantagens das AMP no email marketing<\/h2>\n<p>Algumas das vantagens que as AMP trazem para o <a href=\"https:\/\/mailrelay.com\/pt\/\">email marketing<\/a> s\u00e3o: <\/p>\n<ul>\n<li>Atualiza\u00e7\u00e3o em tempo real do conte\u00fado da mensagem\/email.<\/li>\n<li>Facilita a incorpora\u00e7\u00e3o de elementos interativos nas mensagens de email (formul\u00e1rios, buscadores, carross\u00e9is de imagens, informa\u00e7\u00f5es din\u00e2micas sobre reservas, etc.).<\/li>\n<li>Gera um aumento do tempo de leitura do e-mail (melhora o engajamento).<\/li>\n<li>Elevado n\u00edvel de personaliza\u00e7\u00e3o com base em elementos como a localiza\u00e7\u00e3o do destinat\u00e1rio do email.<\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/destinatario\/\" target=\"_blank\" rel=\"noopener\">O destinat\u00e1rio pode modificar o email com base nas a\u00e7\u00f5es que realizar.<\/a><\/li>\n<\/ul>\n<h2>3. seguran\u00e7a nos envios em massa por AMP<\/h2>\n<p>A Google tomou medidas especiais para garantir a seguran\u00e7a das mensagens de email enviadas com conte\u00fado AMP, incluindo as seguintes:<\/p>\n<ol>\n<li>Exige uma auditoria pr\u00e9via ao remetente, em que s\u00e3o verificados os sistemas de autentica\u00e7\u00e3o, o portal e a pol\u00edtica de privacidade.<\/li>\n<li>Requer registo pr\u00e9vio como remetente autorizado com o c\u00f3digo AMP.<\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/cookies\/\" target=\"_blank\" rel=\"noopener\">\u00c9 utilizado um proxy de cache que remove elementos perigosos ou de rastreio, como cookies, etc., e tamb\u00e9m valida o c\u00f3digo gerado para garantir que est\u00e1 correto.<\/a><\/li>\n<li>Os emails devem ser sempre enviados com encripta\u00e7\u00e3o TLS.<\/li>\n<li>Impor restri\u00e7\u00f5es aos redireccionamentos de URL em emails.<\/li>\n<li>O Google monitora o c\u00f3digo exigindo determinados par\u00e2metros de controle, como tokens, destino dos pedidos de dados, utiliza\u00e7\u00e3o de JSON, etc.<\/li>\n<li>Os destinat\u00e1rios devem ativar a apresenta\u00e7\u00e3o de conte\u00fados AMP nos seus clientes de email.<\/li>\n<li>O JavaScript est\u00e1 bloqueado, exceto para a vers\u00e3o pr\u00f3pria com bibliotecas AMP.<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">Entradas relacionadas<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:paragraph --><\/p>\n<ul>\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/mobile-marketing\/\"><strong>Mobile Marketing<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/seo-search-engine-optimization\/\"><strong>SEO<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/html\/\"><strong>HTML<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/responsive-design\/\"><strong>Responsive Design<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/google-analytics\/\"><strong>Google Analytics<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/google-shopping\/\"><strong>Google Shopping<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/wpo-web-performance-optimization\/\"><strong>Web Performance Optimization<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/content-management-system-cms\/\"><strong>CMS (Content Management System)<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-75052","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMP (Accelerated Mobile Pages) - Mailrelay<\/title>\n<meta name=\"description\" content=\"AMP \u00e9 o acr\u00f3nimo de Accelerated Mobile Pages, um projeto desenvolvido pela Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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