{"id":75384,"date":"2023-10-05T14:33:37","date_gmt":"2023-10-05T14:33:37","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/snippet\/"},"modified":"2026-10-03T02:31:29","modified_gmt":"2026-10-03T02:31:29","slug":"snippet","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/snippet\/","title":{"rendered":"Snippet"},"content":{"rendered":"<p>Os snippets, no contexto dos mecanismos de busca, s\u00e3o aqueles pequenos fragmentos de texto que obtemos quando fazemos uma pesquisa e que nos mostram um bloco de texto composto por tr\u00eas elementos:<\/p>\n<p>A URL da p\u00e1gina da Web que corresponde \u00e0 pesquisa realizada. O t\u00edtulo da p\u00e1gina\/resultado, em azul e com um corpo maior. A descri\u00e7\u00e3o ou resumo, onde \u00e9 oferecido um resumo do que encontraremos quando visitarmos o site.<\/p>\n<p>Existem snippets enriquecidos, ou rich snippets, que oferecem conte\u00fado mais atraente e visual, que veremos mais adiante.<\/p>\n<h2>1. Partes de um snippet<\/h2>\n<p>Um snippet tem os seguintes elementos, informa\u00e7\u00f5es que o mecanismo de busca coleta do HTML da pr\u00f3pria p\u00e1gina da Web exibida no resultado:<\/p>\n<ul>\n<li><strong>URL ou endere\u00e7o do site.<\/strong> Mostra o endere\u00e7o ou URL que ser\u00e1 acessado quando clicarmos no t\u00edtulo da p\u00e1gina ou no pr\u00f3prio endere\u00e7o do site.<\/li>\n<li><strong>T\u00edtulo da p\u00e1gina.<\/strong> \u00c9 extra\u00eddo da tag <code>&lt;title&gt;<\/code> e serve para criar o t\u00edtulo do resultado. Por exemplo: <code>&lt;title&gt;Mailrelay -<\/code> <a title=\"Campanhas de email marketing\" href=\"https:\/\/mailrelay.com\/pt\/\"><code>Email marketing y campa\u00f1as efectivas<\/code><\/a><code>&lt;\/title&gt;<\/code><\/li>\n<\/ul>\n<p>Deve ter entre 40 e 60 caracteres, bem como a palavra-chave para a qual voc\u00ea deseja se posicionar. Ao clicar no t\u00edtulo, o visitante acessa a URL ou a p\u00e1gina a que ele corresponde.<\/p>\n<ul>\n<li><strong>Descri\u00e7\u00e3o ou resumo da p\u00e1gina.<\/strong> Serve para mostrar um texto pr\u00e9vio com uma breve descri\u00e7\u00e3o do que o usu\u00e1rio poder\u00e1 ver ao visitar a p\u00e1gina. Seu valor \u00e9 extra\u00eddo da tag meta <code>&lt;description&gt;<\/code>, por exemplo: <code>&lt;meta name=\"Description\" content=\u201cEn esta p\u00e1gina tienes trucos y consejos para tu marketing digital!\"&gt;<\/code><\/li>\n<\/ul>\n<p>Deve ter entre 130 e 155 caracteres, bem como a palavra-chave ou sin\u00f4nimos dela, que aparecer\u00e3o em negrito ao corresponder \u00e0 busca feita pelo usu\u00e1rio. Essa \u00e9 a parte mais importante do snippet e deve ser trabalhada, pois \u00e9 vital para aumentar as chances de receber visitas.<\/p>\n<p>Se n\u00e3o preenchermos a tag meta <code>&lt;description&gt;<\/code>, o Google usar\u00e1 os primeiros 150 ou 160 caracteres da p\u00e1gina da Web para preench\u00ea-la.<\/p>\n<h2>2. Rich snippets<\/h2>\n<p>Al\u00e9m dos snippets convencionais, existem outros tipos de snippets chamados rich snippets.<\/p>\n<p>Os rich snippets cont\u00eam elementos multim\u00eddia que os tornam mais atraentes, atraem a aten\u00e7\u00e3o do visitante com mais facilidade e, portanto, obt\u00eam um CTR mais alto do que os snippets convencionais.<\/p>\n<p>Os resultados dos snippets s\u00e3o gerados gra\u00e7as ao uso de meta tags de t\u00edtulo e descri\u00e7\u00e3o, enquanto os rich snippets s\u00e3o gerados gra\u00e7as \u00e0 marca\u00e7\u00e3o de dados estruturados na p\u00e1gina da Web.<\/p>\n<p>Alguns dos dados usados pelo Google para criar rich snippets s\u00e3o: artigos, livros, cursos, opini\u00f5es, autores, produtos, organiza\u00e7\u00f5es, receitas, eventos, podcasts, m\u00fasicas etc.<\/p>\n\n<h2 class=\"wp-block-heading\">Artigos relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/cold-outreach-mail\/\">Cold Outreach Mail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/community-manager\/\">Community Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/concorrencia-monopolista\/\">Concorr\u00eancia monopolista<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/compra-programatica-2\/\">Compra program\u00e1tica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/construcao-de-marca\/\">Constru\u00e7\u00e3o de marca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/consumidor\/\">Consumidor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/content-management-system-cms\/\">Content Management System<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/conversion-rate-taxa-de-conversao\/\">Conversion Rate (Taxa de convers\u00e3o)<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-75384","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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O t\u00edtulo da p\u00e1gina\/resultado, em azul e com um corpo maior. A&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/75384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/75384\/revisions"}],"predecessor-version":[{"id":98520,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/75384\/revisions\/98520"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=75384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}