{"id":80343,"date":"2024-06-10T20:53:37","date_gmt":"2024-06-10T20:53:37","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/soft-bounce\/"},"modified":"2026-10-02T15:23:24","modified_gmt":"2026-10-02T15:23:24","slug":"soft-bounce","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/soft-bounce\/","title":{"rendered":"Soft bounce"},"content":{"rendered":"<p>O soft bounce indica um problema de entrega, em que o email n\u00e3o p\u00f4de ser entregue no servidor de email do destinat\u00e1rio por um problema de car\u00e1ter tempor\u00e1rio (n\u00e3o definitivo).<\/p>\n<p>Os soft bounces s\u00e3o gerados por um problema tempor\u00e1rio, portanto, assim que o problema for resolvido, o destinat\u00e1rio poder\u00e1 receber o email normalmente e com rapidez.<\/p>\n<p>Cada <a title=\"Campanhas de email marketing\" href=\"https:\/\/mailrelay.com\/pt\/\">provedor de email marketing<\/a> gerencia os soft bounces de forma particular, mas sempre com base na resposta SMTP do servidor de destino. \u00c9 comum que, se o endere\u00e7o de email continuar retornando o status de soft bounce depois de v\u00e1rias campanhas de email marketing seguidas, ele passe a ser considerado um hard bounce (definitivo).<\/p>\n<h2>1. Hard bounce e soft bounce<\/h2>\n<p>Os <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/hard-bounce\/\" target=\"_blank\" rel=\"noopener\">hard bounces<\/a> s\u00e3o os bounces que ocorrem quando n\u00e3o \u00e9 poss\u00edvel entregar o email devido a um problema definitivo e permanente com o endere\u00e7o de email de destino. Nenhum outro email pode ser enviado a esses endere\u00e7os.<\/p>\n<p>J\u00e1 os soft bounces ocorrem quando n\u00e3o \u00e9 poss\u00edvel entregar o email devido a um problema tempor\u00e1rio, e n\u00e3o permanente, com o endere\u00e7o de email de destino. Esses endere\u00e7os ainda podem receber mais emails, temporariamente.<\/p>\n<h2>2. Motivos para um soft bounce<\/h2>\n<p>Embora o mais comum seja que um soft bounce ocorra porque a caixa de email do <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/destinatario\/\" target=\"_blank\" rel=\"noopener\">destinat\u00e1rio<\/a> est\u00e1 cheia, existem muitos motivos diferentes para que o nosso email acabe sendo um soft bounce. Alguns dos motivos mais comuns para soft bounces s\u00e3o:<\/p>\n<ul>\n<li>A caixa de email do destinat\u00e1rio est\u00e1 cheia, pois excedeu a cota de espa\u00e7o alocada.<\/li>\n<li>A caixa de email de destino est\u00e1 inativa ou n\u00e3o existe no servidor.<\/li>\n<li>A caixa de email do destinat\u00e1rio n\u00e3o est\u00e1 configurada corretamente.<\/li>\n<li>O nome do dom\u00ednio n\u00e3o existe (o dom\u00ednio do destinat\u00e1rio).<\/li>\n<li>O servidor de email do destinat\u00e1rio est\u00e1 fora do ar\/sem conex\u00e3o.<\/li>\n<li>O servidor de email do destinat\u00e1rio recebeu muitos emails por um per\u00edodo de tempo (tempo definido pelo administrador do servidor).<\/li>\n<li>O email \u00e9 muito grande (devido ao envio de <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/anexo\/\" target=\"_blank\" rel=\"noopener\">anexos<\/a>).<\/li>\n<li>O email n\u00e3o est\u00e1 em conformidade com as pol\u00edticas anti-spam do servidor de destino.<\/li>\n<li>O email n\u00e3o est\u00e1 em conformidade com os requisitos de autentica\u00e7\u00e3o <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/dmarc\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a> do servidor de destino.<\/li>\n<li>O email foi bloqueado devido ao seu conte\u00fado (pol\u00edticas do servidor de destino).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Artigos relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/crm-customer-relationship-management\/\">CRM (Customer Relationship Management)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/cro-conversion-rate-optimization\/\">CRO (Conversion Rate Optimization)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/cross-channel-marketing\/\">Cross channel marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/cross-selling-venda-cruzada\/\">Cross selling (Venda cruzada)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/css-cascading-style-sheets\/\">CSS (Cascading Style Sheets)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ctor\/\">CTOR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ctr-click-through-rate\/\">CTR (Click Through Rate)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/corpo-do-email\/\">Corpo do email<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-80343","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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Os soft bounces s\u00e3o gerados por um problema tempor\u00e1rio, portanto, assim que o problema for resolvido, o destinat\u00e1rio poder\u00e1 receber o email normalmente e com&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/80343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/80343\/revisions"}],"predecessor-version":[{"id":98343,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/80343\/revisions\/98343"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=80343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}