{"id":92170,"date":"2026-09-14T02:40:29","date_gmt":"2026-09-14T02:40:29","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/complaint\/"},"modified":"2026-09-14T02:40:31","modified_gmt":"2026-09-14T02:40:31","slug":"complaint","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/","title":{"rendered":"Complaint"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O termo &#8220;complaint&#8221;<\/strong> em <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">spam<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Este relat\u00f3rio \u00e9 enviado aos <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/provedor-de-email-esp\/\" target=\"_blank\" rel=\"noreferrer noopener\">provedores de email<\/a> <strong><em>(Gmail, Outlook, Yahoo, entre outros)<\/em><\/strong> e afeta diretamente a reputa\u00e7\u00e3o do remetente. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Um alto n\u00famero de complaints pode fazer com que os futuros emails sejam filtrados para a pasta de spam<\/strong> ou, no pior dos casos, que o <strong>dom\u00ednio ou o IP sejam bloqueados.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Por que os complaints s\u00e3o gerados em email marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">As reclama\u00e7\u00f5es ou complaints em email marketing podem surgir por diversos motivos, entre eles:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Falta de consentimento:<\/strong> enviar emails sem a autoriza\u00e7\u00e3o expl\u00edcita do usu\u00e1rio \u00e9 uma das principais causas de reclama\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Frequ\u00eancia excessiva de envios:<\/strong> bombardear os assinantes com muitos emails pode fazer com que se sintam invadidos e acabem marcando-os como spam.<\/li>\n\n\n\n<li><strong>Conte\u00fado irrelevante ou enganoso:<\/strong> se o conte\u00fado n\u00e3o agrega valor ou n\u00e3o corresponde ao que o usu\u00e1rio espera, a probabilidade de receber complaints aumenta.<\/li>\n\n\n\n<li><strong>Assuntos de email enganosos:<\/strong> usar <a href=\"https:\/\/mailrelay.com\/en\/glossary\/clickbait\/\" target=\"_blank\" rel=\"noreferrer noopener\">clickbait<\/a> ou t\u00e9cnicas de manipula\u00e7\u00e3o no assunto do email gera desconfian\u00e7a.<\/li>\n\n\n\n<li><strong>Processo de cancelamento de inscri\u00e7\u00e3o complicado:<\/strong> se o usu\u00e1rio n\u00e3o encontrar facilmente a op\u00e7\u00e3o para cancelar a inscri\u00e7\u00e3o, pode optar por denunciar o email como spam.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Consequ\u00eancias de um alto n\u00famero de complaints<\/h2>\n\n<p class=\"wp-block-paragraph\">Uma porcentagem elevada de reclama\u00e7\u00f5es em uma campanha de email marketing pode ter graves repercuss\u00f5es:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Redu\u00e7\u00e3o da entregabilidade:<\/strong> os provedores de email interpretam os complaints como um sinal de que o remetente \u00e9 potencialmente malicioso e podem filtrar seus emails como spam.<\/li>\n\n\n\n<li><strong>Bloqueio do endere\u00e7o IP ou dom\u00ednio:<\/strong> se o n\u00edvel de complaints for muito alto, os servidores de email podem restringir completamente o envio de mensagens dessa origem.<\/li>\n\n\n\n<li><strong>Deteriora\u00e7\u00e3o da reputa\u00e7\u00e3o do remetente:<\/strong> os ISPs (Internet Service Providers) monitoram a qualidade do remetente e atribuem uma reputa\u00e7\u00e3o de acordo com o n\u00famero de complaints recebidos.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Como reduzir as reclama\u00e7\u00f5es em email marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">Para evitar complaints e melhorar a efic\u00e1cia das suas campanhas de email marketing, siga estas pr\u00e1ticas:<\/p>\n\n<h3 class=\"wp-block-heading\">Utilizar listas de assinantes com double opt-in<\/h3>\n\n<p class=\"wp-block-paragraph\">Implementar um sistema de <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/double-opt-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">double opt-in<\/a> garante que os usu\u00e1rios realmente desejam receber seus emails e reduz as chances de marcarem as mensagens como spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Enviar conte\u00fado relevante e personalizado<\/h3>\n\n<p class=\"wp-block-paragraph\">Segmente sua base de dados e ofere\u00e7a conte\u00fado adaptado aos interesses de cada usu\u00e1rio. <\/p>\n\n<p class=\"wp-block-paragraph\">A personaliza\u00e7\u00e3o \u00e9 fundamental para manter o engajamento e reduzir reclama\u00e7\u00f5es.<\/p>\n\n<h3 class=\"wp-block-heading\">Estabelecer uma frequ\u00eancia de envio adequada<\/h3>\n\n<p class=\"wp-block-paragraph\">Analise as taxas de engagement dos seus assinantes para determinar a frequ\u00eancia ideal de envio. <\/p>\n\n<p class=\"wp-block-paragraph\">Evite o excesso de emails para n\u00e3o saturar a caixa de entrada do usu\u00e1rio.<\/p>\n\n<h3 class=\"wp-block-heading\">Evitar assuntos enganosos<\/h3>\n\n<p class=\"wp-block-paragraph\">O assunto do email deve refletir com precis\u00e3o o conte\u00fado da mensagem. <\/p>\n\n<p class=\"wp-block-paragraph\">Evite palavras exageradas ou promessas falsas que possam gerar frustra\u00e7\u00e3o e aumentar os complaints.<\/p>\n\n<h3 class=\"wp-block-heading\">Incluir um bot\u00e3o vis\u00edvel de cancelamento de inscri\u00e7\u00e3o<\/h3>\n\n<p class=\"wp-block-paragraph\">Certifique-se de que o link de cancelamento de inscri\u00e7\u00e3o esteja facilmente acess\u00edvel e funcione corretamente. <\/p>\n\n<p class=\"wp-block-paragraph\">Se os usu\u00e1rios puderem cancelar a inscri\u00e7\u00e3o sem complica\u00e7\u00f5es, \u00e9 menos prov\u00e1vel que denunciem os emails como spam.<\/p>\n\n<h3 class=\"wp-block-heading\">Monitorar os complaints regularmente<\/h3>\n\n<p class=\"wp-block-paragraph\">Utilize ferramentas de email marketing que permitam acompanhar os complaints e outros indicadores-chave. <\/p>\n\n<p class=\"wp-block-paragraph\">Se notar um aumento nas reclama\u00e7\u00f5es, revise sua estrat\u00e9gia e ajuste o conte\u00fado ou a frequ\u00eancia de envio.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">Os complaints em email marketing s\u00e3o um sinal de alerta que n\u00e3o deve ser ignorado. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Um n\u00famero elevado de reclama\u00e7\u00f5es pode afetar a reputa\u00e7\u00e3o do remetente e reduzir a efic\u00e1cia das campanhas de email. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Para minimiz\u00e1-los, \u00e9 fundamental obter o consentimento do usu\u00e1rio, oferecer conte\u00fado de valor, manter uma frequ\u00eancia de envio adequada e facilitar o cancelamento da inscri\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de complaints \u00e9 fundamental para melhorar a entregabilidade e manter um relacionamento saud\u00e1vel com os assinantes.<\/p>\n\n<h2 class=\"wp-block-heading\">Artigos relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/malware\/\">Malware<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/maps-rbl\/\">Maps RBL<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/marketing-automation\/\">Marketing Automation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/marketing-boca-a-boca\/\">Marketing Boca a Boca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/marketing-contextual\/\">Marketing Contextual<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/marketing-conversacional\/\">Marketing Conversacional<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/marketing-de-afiliados\/\">Marketing de Afiliados<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/es\/glosario\/marketing-de-correo-electronico\/\">Marketing de Email<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-92170","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complaint - Mailrelay<\/title>\n<meta name=\"description\" content=\"O termo &quot;complaint&quot; em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complaint - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"O termo &quot;complaint&quot; em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T02:40:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/glossario\\\/complaint\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/glossario\\\/complaint\\\/\",\"name\":\"Complaint - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\"},\"datePublished\":\"2026-09-14T02:40:29+00:00\",\"dateModified\":\"2026-09-14T02:40:31+00:00\",\"description\":\"O termo \\\"complaint\\\" em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/glossario\\\/complaint\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/pt\\\/glossario\\\/complaint\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/glossario\\\/complaint\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Complaint\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Complaint - Mailrelay","description":"O termo \"complaint\" em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/","og_locale":"pt_BR","og_type":"article","og_title":"Complaint - Mailrelay","og_description":"O termo \"complaint\" em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam","og_url":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2026-09-14T02:40:31+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/","url":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/","name":"Complaint - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/pt\/#website"},"datePublished":"2026-09-14T02:40:29+00:00","dateModified":"2026-09-14T02:40:31+00:00","description":"O termo \"complaint\" em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam","breadcrumb":{"@id":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/pt\/glossario\/complaint\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/pt\/glossario\/complaint\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Complaint"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/pt\/#website","url":"https:\/\/mailrelay.com\/pt\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/pt\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mailrelay.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/pt\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"O termo &#8220;complaint&#8221; em email marketing se refere a uma reclama\u00e7\u00e3o gerada quando um destinat\u00e1rio marca um email como spam. Este relat\u00f3rio \u00e9 enviado aos provedores de email (Gmail, Outlook, Yahoo, entre outros) e afeta diretamente a reputa\u00e7\u00e3o do remetente. Um alto n\u00famero de complaints pode fazer com que os futuros emails sejam filtrados para&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/92170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/92170\/revisions"}],"predecessor-version":[{"id":92171,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/92170\/revisions\/92171"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=92170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}