{"id":94635,"date":"2026-09-24T21:05:32","date_gmt":"2026-09-24T21:05:32","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/hashtag\/"},"modified":"2026-10-14T11:45:27","modified_gmt":"2026-10-14T11:45:27","slug":"hashtag","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/hashtag\/","title":{"rendered":"Hashtag"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Uma hashtag \u00e9 uma palavra ou frase precedida do s\u00edmbolo #, como #EmailMarketing, que agrupa nas redes sociais todas as publica\u00e7\u00f5es sobre um mesmo tema.<\/strong>  Ao clicar nela, voc\u00ea v\u00ea tudo o que foi publicado com essa etiqueta.<\/p>\n\n<p class=\"wp-block-paragraph\">Em espanhol, pode-se dizer <strong>etiqueta<\/strong>, que \u00e9 a alternativa recomendada pela Fundaci\u00f3n del Espa\u00f1ol Urgente (Fund\u00e9uRAE). Mesmo assim, \u201chashtag\u201d \u00e9 a palavra mais usada.<\/p>\n\n<h2 class=\"wp-block-heading\">O que significa hashtag?<\/h2>\n\n<p class=\"wp-block-paragraph\">A palavra vem do ingl\u00eas e une dois termos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Hash<\/strong><\/em>: \u00e9 assim que se chama o s\u00edmbolo # em ingl\u00eas. Na Espanha, ele \u00e9 chamado de <em>almohadilla<\/em>; em boa parte da Am\u00e9rica Latina, de <em>numeral<\/em> ou <em>gato<\/em>.<\/li>\n\n\n\n<li><em><strong>Tag<\/strong><\/em>: etiqueta.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Portanto, hashtag significa \u201cetiqueta com cerquilha\u201d. Escreve-se com <em>h<\/em> depois do <em>s<\/em>: <strong>hashtag<\/strong>, e n\u00e3o \u201chastag\u201d nem \u201chastack\u201d. \u00c9 um dos erros mais comuns na hora de pesquisar o termo.<\/p>\n\n<h2 class=\"wp-block-heading\">De onde vem a hashtag?<\/h2>\n\n<p class=\"wp-block-paragraph\">Em 23 de agosto de 2007, o designer Chris Messina prop\u00f4s no Twitter usar o s\u00edmbolo # para agrupar conversas. No in\u00edcio, a rede social n\u00e3o deu aten\u00e7\u00e3o \u00e0 ideia, mas os usu\u00e1rios come\u00e7aram a us\u00e1-lo.<\/p>\n\n<p class=\"wp-block-paragraph\">Em 2009, o Twitter transformou as hashtags em links. Depois, elas chegaram ao Instagram, Facebook, LinkedIn, TikTok e YouTube. Hoje, as hashtags fazem parte da linguagem da internet.<\/p>\n\n<h2 class=\"wp-block-heading\">Como fazer o s\u00edmbolo #?<\/h2>\n\n<p class=\"wp-block-paragraph\">Depende do dispositivo e do idioma do teclado:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Dispositivo<\/th><th>Como digitar #<\/th><\/tr><\/thead><tbody><tr><td>Computador com Windows (teclado espanhol)<\/td><td>Alt Gr + 3<\/td><\/tr><tr><td>Windows, com o teclado num\u00e9rico<\/td><td>Alt + 35<\/td><\/tr><tr><td>Mac (teclado espanhol)<\/td><td>Option (\u2325) + 3<\/td><\/tr><tr><td>Teclado em ingl\u00eas<\/td><td>Shift + 3<\/td><\/tr><tr><td>Celular Android ou iPhone<\/td><td>Toque em \u201c?123\u201d ou \u201c123\u201d e escolha #<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Depois do s\u00edmbolo, escreva a palavra ou frase sem espa\u00e7os: #MarketingDigital.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-1024x683.png\" alt=\"Como fazer o s&#xED;mbolo # no Windows, no Mac, no teclado em ingl&#xEA;s e no celular\" class=\"wp-image-104461\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-simbolo.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Leve suas campanhas das redes sociais para o email<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divulgue suas hashtags para toda a sua lista e conecte suas newsletters aos seus perfis sociais. Gr\u00e1tis at\u00e9 80.000 emails por m\u00eas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&amp;utm_campaign=hashtag\">Criar conta gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Como escrever uma hashtag corretamente<\/h2>\n\n<p class=\"wp-block-paragraph\">Uma hashtag s\u00f3 funciona se seguir algumas regras simples:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Sem espa\u00e7os.<\/strong>  Tudo junto: #BlackFriday, e n\u00e3o #Black Friday.<\/li>\n\n\n\n<li><strong>Sem sinais de pontua\u00e7\u00e3o.<\/strong>  Um ponto, uma v\u00edrgula ou um h\u00edfen interrompem a hashtag.<\/li>\n\n\n\n<li><strong>N\u00e3o s\u00f3 com n\u00fameros.<\/strong>  #2026 n\u00e3o funciona em muitas redes; #Liquida\u00e7\u00e3o2026, sim.<\/li>\n\n\n\n<li><strong>Com letra mai\u00fascula no in\u00edcio de cada palavra.<\/strong>  #EmailMarketing \u00e9 mais f\u00e1cil de ler do que #emailmarketing, e os leitores de tela a pronunciam corretamente.<\/li>\n\n\n\n<li><strong>Curta e clara.<\/strong>  Se for dif\u00edcil de ler, ningu\u00e9m vai usar.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Os acentos e o \u00f1 funcionam, mas #campa\u00f1a e #campana s\u00e3o hashtags diferentes. Escolha uma forma e use-a sempre igual.<\/p>\n\n<h2 class=\"wp-block-heading\">Quantas hashtags usar em cada rede social?<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Rede social<\/th><th>Quantas usar<\/th><th>Nota<\/th><\/tr><\/thead><tbody><tr><td>Instagram<\/td><td>At\u00e9 5<\/td><td>Desde dezembro de 2025, n\u00e3o permite mais de 5 por publica\u00e7\u00e3o<\/td><\/tr><tr><td>TikTok<\/td><td>De 3 a 5<\/td><td>Misture temas amplos e espec\u00edficos<\/td><\/tr><tr><td>LinkedIn<\/td><td>De 3 a 5<\/td><td>Prefira termos profissionais<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/twitter-x\/\" target=\"_blank\" rel=\"noopener\">X (antigo Twitter)<\/a><\/td><td>1 ou 2<\/td><td>O texto \u00e9 curto: n\u00e3o o encha de hashtags<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/facebook\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/td><td>1 ou 2<\/td><td>S\u00e3o menos usadas do que em outras redes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Com exce\u00e7\u00e3o do limite do Instagram, s\u00e3o recomenda\u00e7\u00f5es comuns, n\u00e3o regras. O importante \u00e9 que cada hashtag tenha rela\u00e7\u00e3o com o que voc\u00ea publica.<\/p>\n\n<h2 class=\"wp-block-heading\">Tipos de hashtags<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>De marca.<\/strong>  Levam o nome da sua empresa ou um slogan pr\u00f3prio. Servem para reunir o que \u00e9 publicado sobre voc\u00ea e refor\u00e7ar o seu <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>De campanha.<\/strong>  S\u00e3o criadas para uma promo\u00e7\u00e3o ou um lan\u00e7amento espec\u00edfico, como #Ver\u00e3oComLojaVerde.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>De tema ou setor.<\/strong>  Descrevem do que trata a publica\u00e7\u00e3o: #Marketing, #Receitas, #Viagens. Ajudam a alcan\u00e7ar pessoas que ainda n\u00e3o seguem voc\u00ea.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>De evento.<\/strong>  Agrupam o que \u00e9 publicado sobre uma feira, um congresso ou um webinar.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>De tend\u00eancia.<\/strong>  S\u00e3o os assuntos do momento. Use-as somente se a sua publica\u00e7\u00e3o tiver uma rela\u00e7\u00e3o real com elas.<\/p>\n\n<h2 class=\"wp-block-heading\">Hashtags e email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Em um email, as hashtags n\u00e3o s\u00e3o links: se voc\u00ea escrever #Liquida\u00e7\u00e3o na sua newsletter, ningu\u00e9m vai conseguir clicar nela. Mesmo assim, o email ajuda voc\u00ea a dar vida a elas:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Divulgue a hashtag da sua campanha<\/strong> na <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/newsletter\/\" target=\"_blank\" rel=\"noopener\">newsletter<\/a> para que seus assinantes a usem ao publicar.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pe\u00e7a aos seus clientes que compartilhem fotos<\/strong> com a hashtag da sua marca. Esse conte\u00fado gerado pelos usu\u00e1rios (<a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ugc-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">UGC<\/a>) pode voltar aos seus emails como prova social.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Use uma hashtag pr\u00f3pria nos seus eventos.<\/strong> Inclua-a no convite e nos lembretes, como explicamos em <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/email-marketing-para-eventos\/\" target=\"_blank\" rel=\"noopener\">email marketing para eventos<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-1024x683.png\" alt=\"Quantas hashtags usar em cada rede social: Instagram, TikTok, LinkedIn, X e Facebook\" class=\"wp-image-104465\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/hashtag-cuantos-redes.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Erros comuns com as hashtags<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Usar hashtags demais.<\/strong>  Uma publica\u00e7\u00e3o cheia de hashtags parece spam e fica mais dif\u00edcil de ler.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Usar hashtags que n\u00e3o t\u00eam nada a ver.<\/strong>  Pegar carona em uma tend\u00eancia alheia d\u00e1 visibilidade por um dia e abala a confian\u00e7a a longo prazo.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e3o verificar o que significa.<\/strong>  Antes de lan\u00e7ar uma hashtag de campanha, pesquise-a: ela pode j\u00e1 existir com outro sentido.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Escrever frases longu\u00edssimas.<\/strong>  Ningu\u00e9m vai se lembrar de #Esta\u00c9AMelhorOfertaDoAnoParaVoc\u00ea.<\/p>\n\n<h2 class=\"wp-block-heading\">Como o Mailrelay ajuda voc\u00ea<\/h2>\n\n<p class=\"wp-block-paragraph\">Com o Mailrelay, voc\u00ea conecta suas newsletters \u00e0s suas redes sociais. Voc\u00ea adiciona os \u00edcones dos seus perfis com o editor de arrastar e soltar e divulga a hashtag de cada campanha para toda a sua lista. Nas estat\u00edsticas, voc\u00ea v\u00ea quantos cliques seus emails levam para cada rede.<\/p>\n\n<p class=\"wp-block-paragraph\">A conta gratuita inclui at\u00e9 80.000 emails por m\u00eas e 20.000 contatos, com suporte humano em portugu\u00eas em todos os planos.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Suas redes sociais e sua newsletter, trabalhando juntas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editor de arrastar e soltar com \u00edcones sociais e estat\u00edsticas de cliques, com suporte humano em portugu\u00eas em todos os planos.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&amp;utm_campaign=hashtag\">Come\u00e7ar gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes sobre hashtags<\/h2>\n\n<p class=\"wp-block-paragraph\">Estas s\u00e3o as d\u00favidas mais comuns.<\/p>\n\n<h3 class=\"wp-block-heading\">O que \u00e9 uma hashtag?<\/h3>\n\n<p class=\"wp-block-paragraph\">Uma palavra ou frase com o s\u00edmbolo # na frente que agrupa as publica\u00e7\u00f5es sobre um mesmo tema nas redes sociais.<\/p>\n\n<h3 class=\"wp-block-heading\">Como se escreve: hashtag ou hastag?<\/h3>\n\n<p class=\"wp-block-paragraph\">Hashtag, com <em>h<\/em> depois do <em>s<\/em>. Vem de <em>hash<\/em> (o s\u00edmbolo #) e <em>tag<\/em> (etiqueta).<\/p>\n\n<h3 class=\"wp-block-heading\">Como fa\u00e7o o s\u00edmbolo # no teclado?<\/h3>\n\n<p class=\"wp-block-paragraph\">No Windows com teclado espanhol, Alt Gr + 3. No Mac, Option + 3. No celular, na tela de s\u00edmbolos.<\/p>\n\n<h3 class=\"wp-block-heading\">Quantas hashtags posso usar no Instagram?<\/h3>\n\n<p class=\"wp-block-paragraph\">Desde dezembro de 2025, no m\u00e1ximo 5 por publica\u00e7\u00e3o. Escolha as hashtags que melhor descrevem o seu conte\u00fado.<\/p>\n\n<h3 class=\"wp-block-heading\">Como se diz hashtag em espanhol?<\/h3>\n\n<p class=\"wp-block-paragraph\">Etiqueta. O s\u00edmbolo # \u00e9 chamado de almohadilla na Espanha e de numeral ou gato na Am\u00e9rica Latina.<\/p>\n\n<h2 class=\"wp-block-heading\">Artigos relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/arroba\/\">Arroba<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/twitter-x\/\">Twitter (X)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/facebook\/\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ugc-user-generated-content\/\">UGC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/engagement\/\">Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/community-manager\/\">Community Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/marketing-de-conteudo\/\">Marketing de conte\u00fado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/branding\/\">Branding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/newsletter\/\">Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/email-marketing-para-eventos\/\">Email marketing para eventos<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-94635","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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Ao clicar nela, voc\u00ea v\u00ea tudo o que foi publicado com essa etiqueta. Em espanhol, pode-se dizer etiqueta, que \u00e9 a alternativa recomendada pela Fundaci\u00f3n del Espa\u00f1ol Urgente (Fund\u00e9uRAE). Mesmo&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94635\/revisions"}],"predecessor-version":[{"id":104907,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94635\/revisions\/104907"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=94635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}