{"id":94734,"date":"2026-09-24T23:07:22","date_gmt":"2026-09-24T23:07:22","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/analise-de-cohortes\/"},"modified":"2026-09-24T23:07:28","modified_gmt":"2026-09-24T23:07:28","slug":"analise-de-cohortes","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/pt\/glossario\/analise-de-cohortes\/","title":{"rendered":"An\u00e1lise de cohortes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A an\u00e1lise de cohortes \u00e9 um tipo de relat\u00f3rio que se baseia em dividir os usu\u00e1rios em grupos, chamados de cohortes, com o objetivo de identificar os comportamentos e a\u00e7\u00f5es que eles realizam em rela\u00e7\u00e3o a outras cohortes ou grupos de usu\u00e1rios.<\/p>\n\n<p class=\"wp-block-paragraph\">Por isso, a an\u00e1lise de cohortes \u00e9 uma ferramenta de grande valor no marketing digital, j\u00e1 que nos permite conhecer o n\u00edvel de efic\u00e1cia alcan\u00e7ado pelas nossas estrat\u00e9gias e nos ajuda a tomar as pr\u00f3ximas decis\u00f5es com base em tend\u00eancias e comportamentos.<\/p>\n\n<h2 class=\"wp-block-heading\"> O que s\u00e3o as cohortes?<\/h2>\n\n<p class=\"wp-block-paragraph\">As cohortes s\u00e3o grupos de usu\u00e1rios que apresentam comportamentos semelhantes durante um per\u00edodo de tempo determinado. Ou seja, que foram adquiridos pela primeira vez durante um mesmo per\u00edodo de tempo, per\u00edodo que pode ser definido em dias, semanas, meses ou at\u00e9 mesmo anos.<\/p>\n\n<h2 class=\"wp-block-heading\">Import\u00e2ncia das an\u00e1lises de cohortes<\/h2>\n\n<p class=\"wp-block-paragraph\">Sem d\u00favida, a an\u00e1lise de cohortes \u00e9 uma ferramenta de vital import\u00e2ncia no \u00e2mbito profissional, pois ajuda a tomar decis\u00f5es com maior probabilidade de sucesso. Entre as vantagens que ela oferece est\u00e3o:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Oferecem uma vis\u00e3o detalhada da evolu\u00e7\u00e3o dos clientes ao longo do tempo.<\/li>\n\n\n\n<li>Ajuda a saber se a experi\u00eancia do usu\u00e1rio (UX) \u00e9 adequada.<\/li>\n\n\n\n<li>Facilita gerar um maior volume de receita e o aumento do ticket m\u00e9dio.<\/li>\n\n\n\n<li>Gra\u00e7as \u00e0s segmenta\u00e7\u00f5es avan\u00e7adas, facilita a tomada de decis\u00f5es.<\/li>\n\n\n\n<li>Ajuda a prolongar o tempo de vida dos clientes na empresa.<\/li>\n\n\n\n<li>Ajuda a identificar os motivos pelos quais um cliente deixa de ser cliente.<\/li>\n\n\n\n<li>Permite criar a\u00e7\u00f5es espec\u00edficas para a reten\u00e7\u00e3o de clientes.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">An\u00e1lise de cohortes no Google Analytics<\/h2>\n\n<p class=\"wp-block-paragraph\">Falar de an\u00e1lise de cohortes \u00e9, geralmente, falar de Google Analytics, j\u00e1 que ele permite reunir de forma simples as informa\u00e7\u00f5es necess\u00e1rias para essa tarefa, gra\u00e7as aos dados que coleta dos usu\u00e1rios\/visitantes de um site.<\/p>\n\n<p class=\"wp-block-paragraph\">Para isso, dentro do Google Analytics voc\u00ea deve acessar a se\u00e7\u00e3o Explorar e selecionar Explora\u00e7\u00e3o de cohortes entre os diferentes relat\u00f3rios que o Google Analytics oferece por padr\u00e3o. Depois disso, o Google Analytics cria automaticamente um relat\u00f3rio de cohortes para a totalidade dos usu\u00e1rios do seu site ou aplicativo, que voc\u00ea pode personalizar como preferir.<\/p>\n\n<h2 class=\"wp-block-heading\">Principais tipos de an\u00e1lise de cohortes <\/h2>\n\n<p class=\"wp-block-paragraph\">Os tipos de corte s\u00e3o muito variados e dependem do tipo de empresa, assim como do seu setor, mas os mais comuns costumam ser:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cohortes com base em segmentos.<\/strong> Colocam o foco nos clientes que j\u00e1 compraram um produto ou servi\u00e7o anteriormente.<\/li>\n\n\n\n<li><strong>Cohortes com base no tamanho.<\/strong> Subdividem com base no tamanho dos clientes, ou seja, se s\u00e3o pequenas, m\u00e9dias ou grandes empresas.<\/li>\n\n\n\n<li><strong>Cohortes com base no tempo.<\/strong> Tratam informa\u00e7\u00f5es de clientes que realizaram uma determinada a\u00e7\u00e3o em um per\u00edodo de tempo espec\u00edfico. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Artigos relacionados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/analise-swot\/\">An\u00e1lise SWOT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/data-mining-mineracao-de-dados\/\">Data Mining (Minera\u00e7\u00e3o de Dados)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/customer-journey-map-mapa-de-experiencia-do-cliente\/\">Customer Journey Map (Mapa de Experi\u00eancia do Cliente)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/kpi-indicador-chave-de-desempenho\/\">KPI (Indicador-Chave de Desempenho)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ciclo-pdca\/\">Ciclo PDCA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/big-data\/\">Big Data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/crm-customer-relationship-management\/\">CRM (Customer Relationship Management)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/analise-de-demanda\/\">An\u00e1lise da Demanda<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/glossario\/conversion-rate-taxa-de-conversao\/\">Taxa de Convers\u00e3o<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Descubra como <a href=\"https:\/\/mailrelay.com\/pt\/\">Mailrelay<\/a> pode ajudar voc\u00ea com a sua estrat\u00e9gia de email marketing.<\/p>\n","protected":false},"template":"","class_list":["post-94734","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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Por isso, a an\u00e1lise de cohortes \u00e9 uma ferramenta de grande valor no&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94734\/revisions"}],"predecessor-version":[{"id":94735,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/glossary\/94734\/revisions\/94735"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=94734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}