{"id":41657,"date":"2013-07-16T13:33:56","date_gmt":"2013-07-16T13:33:56","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2013\/07\/16\/e-mail-marketing-e-a-nova-caixa-de-entrada-do-gmail\/"},"modified":"2023-01-12T12:39:40","modified_gmt":"2023-01-12T12:39:40","slug":"e-mail-marketing-e-a-nova-caixa-de-entrada-do-gmail","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2013\/07\/16\/e-mail-marketing-e-a-nova-caixa-de-entrada-do-gmail\/","title":{"rendered":"E-mail marketing e a nova caixa de entrada do Gmail"},"content":{"rendered":"

Muitos clientes puderam observar as altera\u00e7\u00f5es recentes na caixa de entrada do Gmail, pois foram adicionadas novas abas para dividir a caixa de entrada.<\/p>\n

Se a sua conta do G<\/span>m<\/span>a<\/span>i<\/span>l<\/span><\/strong> ainda n\u00e3o foi atualizada, n\u00e3o se preocupe, em pouco tempo todas as contas ser\u00e3o atualizadas para esta nova vers\u00e3o.<\/p>\n

Isto tamb\u00e9m ocorrer\u00e1 com os dispositivos m\u00f3veis e tablets que ir\u00e3o incorporando estas op\u00e7\u00f5es.<\/p>\n

Como estas altera\u00e7\u00f5es ir\u00e3o afetar suas campanhas de marketing por e-mail?<\/strong><\/span><\/p>\n

Para come\u00e7ar, na vers\u00e3o mais b\u00e1sicas existir\u00e3o tr\u00eas abas:<\/p>\n

– Principal<\/strong><\/em>, onde chegar\u00e3o os e-mails dos seus contatos.<\/p>\n

– <\/strong>Social<\/strong><\/em>, na qual voc\u00ea ir\u00e1 receber as notifica\u00e7\u00f5es das redes sociais.<\/p>\n

– Promo\u00e7\u00f5es<\/strong><\/em>, na qual voc\u00ea ir\u00e1 receber a maioria das mensagens de e-mail marketing.<\/p>\n

Isto fica muito claro na seguinte imagem:<\/p>\n

\"caixa<\/a><\/p>\n

Como voc\u00ea pode ver, as newsletters ser\u00e3o automaticamente adicionadas na aba de promo\u00e7\u00f5es<\/strong>, e o mais importante, sem que o usu\u00e1rio tenha que efetuar qualquer configura\u00e7\u00e3o na sua conta do Gmail.<\/strong><\/p>\n

Quando o usu\u00e1rio acessar esta aba, ver\u00e1 sua newsletter da forma habitual:<\/p>\n

\"caixa<\/a><\/p>\n

Esta nova altera\u00e7\u00e3o afasta diretamente os envios comercias da caixa de entrada e os adiciona em uma aba espec\u00edfica.<\/p>\n

\u00c9 poss\u00edvel que gra\u00e7as a isto seus e-mails passem menos despercebidos, pois sempre que os usu\u00e1rios visitarem a pasta promo\u00e7\u00f5es ir\u00e3o ver um volume de e-mails menor, que n\u00e3o est\u00e3o mesclados com a pasta principal.<\/strong><\/p>\n

Al\u00e9m disso, o usu\u00e1rio que visitar esta aba talvez esteja mais disposto a dar uma olhada nas mensagens publicit\u00e1rias.<\/p>\n

Seja de um modo ou outro, \u00e9 indispens\u00e1vel continuar trabalhando na rela\u00e7\u00e3o com o assinante e criar assuntos que realmente captem sua aten\u00e7\u00e3o.<\/p>\n

\u00c9 poss\u00edvel evitar as altera\u00e7\u00f5es da caixa de entrada do Gmail no e-mail marketing<\/strong><\/p>\n

No momento, esta \u00e9 uma funcionalidade nova que ainda est\u00e1 sendo implantada, por isso ainda ser\u00e1 necess\u00e1rio fazer muitos testes, por\u00e9m algo que parece funcionar em alguns casos \u00e9 mover de aba o e-mail:<\/p>\n

\"caixa<\/a><\/p>\n

Nesse caso, a interface do Gmail<\/strong> pergunta ao assinante se ele deseja fazer o mesmo com as mensagens futuras desta lista:<\/p>\n

\"caixa<\/a><\/p>\n

Se o usu\u00e1rio clicar em Sim<\/strong> nesta mensagem, as mensagens futuras enviadas desta lista ir\u00e3o chegar na pasta principal:<\/p>\n

\"caixa<\/a><\/p>\n

Certamente n\u00e3o \u00e9 f\u00e1cil convencer um usu\u00e1rio a mover uma mensagem publicit\u00e1ria a sua pasta principal, para receber publicidade sempre. \u00c9 muito mais prov\u00e1vel que os usu\u00e1rios movam as mensagens para a pasta principal se voc\u00ea enviar-lhe coisas \u00fateis, n\u00e3o mensagens de vendas.<\/p>\n

\u00c9 um processo muito dif\u00edcil e se j\u00e1 era dif\u00edcil conseguir que os usu\u00e1rios adicionassem seu e-mail em sua lista de contatos, convencer os usu\u00e1rios a mover suas mensagens para a pasta principal ser\u00e1 ainda mais dif\u00edcil.<\/p>\n

\u00c9 poss\u00edvel que estas novas altera\u00e7\u00f5es fa\u00e7am com que surja um e-mail marketing de maior qualidade, no qual se trabalhe muito mais a rela\u00e7\u00e3o com o assinante, nos pr\u00f3ximos meses iremos ver estes pontos.<\/strong><\/p>\n

Qual \u00e9 sua opini\u00e3o? Voc\u00ea acredita que as campanhas de e-mail marketing ir\u00e3o piorar ou melhorar?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Muitos clientes puderam observar as altera\u00e7\u00f5es recentes na caixa de entrada do Gmail, pois foram adicionadas novas abas para dividir a caixa de entrada. Se a sua conta do Gmail ainda n\u00e3o foi atualizada, n\u00e3o se preocupe, em pouco tempo todas as contas ser\u00e3o atualizadas para esta nova vers\u00e3o. Isto tamb\u00e9m ocorrer\u00e1 com os dispositivos […]<\/p>\n","protected":false},"author":1,"featured_media":37803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-41657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt"],"yoast_head":"\nE-mail marketing e a nova caixa de entrada do Gmail - Mailrelay<\/title>\n<meta name=\"description\" content=\"Muitos clientes puderam observar as altera\u00e7\u00f5es recentes na caixa de entrada do Gmail, pois foram adicionadas novas abas para dividir a caixa de entrada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2013\/07\/16\/e-mail-marketing-e-a-nova-caixa-de-entrada-do-gmail\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing e a nova caixa de entrada do Gmail - 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