{"id":41687,"date":"2014-09-18T06:25:09","date_gmt":"2014-09-18T06:25:09","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2014\/09\/18\/rejeicao-por-volume-de-envio-nos-isp\/"},"modified":"2026-10-15T12:29:51","modified_gmt":"2026-10-15T12:29:51","slug":"rejeicao-por-volume-de-envio-nos-isp","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2014\/09\/18\/rejeicao-por-volume-de-envio-nos-isp\/","title":{"rendered":"Rejei\u00e7\u00f5es por volume de envio nos ISPs"},"content":{"rendered":"<p>Voc\u00eas j\u00e1 nos perguntaram muitas vezes por que, \u00e0s vezes, os emails enviados para alguns provedores de email online parecem chegar com atraso.<\/p>\n<p>O <strong>Outlook<\/strong>\/<strong>Hotmail<\/strong> <strong>e outros ISPs limitam o n\u00famero de mensagens que um determinado IP pode enviar<\/strong> em um per\u00edodo de tempo com base na reputa\u00e7\u00e3o do IP. Quando um IP excede seu limite de envio, qualquer comando SMTP receber\u00e1 o c\u00f3digo de erro 421.<\/p>\n<p>\u00c9 por isso que, nos <em>envios detalhados<\/em>, \u00e0s vezes aparecem emails com o status &#8220;<strong>Em fila<\/strong>&#8220;. Isso significa que, ao enviar para esse endere\u00e7o, o ISP de destino retorna um c\u00f3digo de erro e <strong>o sistema tentar\u00e1 entreg\u00e1-lo mais tarde<\/strong>.<\/p>\n<p>Essas novas tentativas podem se estender por at\u00e9 72 horas; por isso, \u00e0s vezes um email enviado pode chegar ao destinat\u00e1rio com horas de atraso, n\u00e3o por algum problema do <strong>Mailrelay<\/strong>, mas porque at\u00e9 ent\u00e3o o servidor de destino n\u00e3o o aceita.<\/p>\n<p>A pergunta de um milh\u00e3o de d\u00f3lares \u00e9: <strong>quantos emails \u00e9 poss\u00edvel mandar em um envio de email em massa antes que os emails comecem a ser rejeitados e colocados em fila?<\/strong> Infelizmente, \u00e9 uma pergunta sem resposta. O ISP de destino varia esse n\u00famero em fun\u00e7\u00e3o da reputa\u00e7\u00e3o dos IPs e do dom\u00ednio de envio, das reclama\u00e7\u00f5es de spam, das spam traps, das aberturas etc.<\/p>\n<p>O que \u00e9 importante destacar \u00e9 que, <strong>seguindo as normas de envio<\/strong> que eles exigem, \u00e9 muito prov\u00e1vel que <strong>n\u00e3o tenhamos nenhum tipo de enfileiramento nem rejei\u00e7\u00e3o<\/strong>.<\/p>\n<p><strong>O que podemos fazer se tivermos emails em fila por exceder o volume de envio por IP?<\/strong><\/p>\n<p lang=\"zxx\">Primeiro, entre em contato com o nosso <a href=\"https:\/\/mailrelay.com\/pt\/contato\/\" target=\"_blank\" rel=\"noopener noreferrer\">Departamento de Atendimento ao Cliente<\/a> para que possamos analisar o problema de forma personalizada. Esse problema pode ter v\u00e1rios motivos, e o ideal \u00e9 analisar cada caso em particular e tra\u00e7ar um plano de a\u00e7\u00e3o.<\/p>\n<p>Em geral, devemos verificar se temos reclama\u00e7\u00f5es de spam, ver se nossas bases de dados s\u00e3o 100% confirmadas com double opt-in, revisar se nossos designs seguem as normas recomendadas e se o SPF e o DKIM est\u00e3o bem configurados etc. Neste post h\u00e1 um <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/02\/21\/o-que-e-spam-como-evitar-que-os-emails-caiam-na-pasta-de-spam\/\" target=\"_blank\" rel=\"noopener\">resumo dos principais pontos a revisar<\/a>.<\/p>\n<p>Se, depois de revisar todos esses pontos e confirmar que os cumprimos, o ISP de destino continuar rejeitando os emails, podemos entrar em contato com ele para solicitar que revise o caso, embora seja importante destacar que a resposta nem sempre \u00e9 positiva.<\/p>\n<p>Esse tipo de rejei\u00e7\u00e3o costuma estar relacionado \u00e0 reputa\u00e7\u00e3o geral do seu <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/ip-warming\/\">aquecimento de IP e aumento do volume de envio<\/a> e, em geral, \u00e0 <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/entregabilidade-em-email-marketing\/\">entregabilidade em email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00eas j\u00e1 nos perguntaram muitas vezes por que, \u00e0s vezes, os emails enviados para alguns provedores de email online parecem chegar com atraso. O Outlook\/Hotmail e outros ISPs limitam o n\u00famero de mensagens que um determinado IP pode enviar em um per\u00edodo de tempo com base na reputa\u00e7\u00e3o do IP. Quando um IP excede seu [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":32455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,856],"tags":[],"class_list":["post-41687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-entregabilidade-e-aspectos-tecnicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rejei\u00e7\u00e3o por Volume de Envio nos ISPs | Mailrelay<\/title>\n<meta name=\"description\" content=\"Descubra por que seus emails \u00e0s vezes chegam com atraso. 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