{"id":41741,"date":"2015-09-23T05:41:53","date_gmt":"2015-09-23T05:41:53","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/09\/23\/o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2\/"},"modified":"2026-10-07T21:54:47","modified_gmt":"2026-10-07T21:54:47","slug":"o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2015\/09\/23\/o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2\/","title":{"rendered":"O que \u00e9 SpamScore? E voc\u00ea sabia que com a Mailrelay voc\u00ea j\u00e1 come\u00e7a com -6.2?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O SpamScore \u00e9 um sistema de pontua\u00e7\u00e3o que avalia o poss\u00edvel risco de um email para tentar determinar se ele \u00e9 ou n\u00e3o spam. Todos os sistemas antispam usam essa pontua\u00e7\u00e3o: o filtro soma ou subtrai pontos de acordo com diferentes regras e, se o total atingir o valor definido no sistema, o filtro considera a mensagem como spam.<\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, o SpamAssassin, o sistema mais utilizado, est\u00e1 configurado para que, quando a soma do SpamScore atingir ou ultrapassar 8, a mensagem seja rejeitada.<\/p>\n\n<p class=\"wp-block-paragraph\">O administrador do servidor pode alterar esse valor. Por exemplo, a maioria dos servidores costuma usar 5, para oferecer um pouco mais de seguran\u00e7a aos usu\u00e1rios:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">O que o SpamScore verifica ao receber um email?<\/p>\n\n<p class=\"wp-block-paragraph\">O filtro verifica v\u00e1rios aspectos: tipos de conte\u00fado, o texto inserido no corpo e no assunto do email, as configura\u00e7\u00f5es t\u00e9cnicas, se o remetente ou alguma URL est\u00e1 em uma blacklist etc. Especificamente, o SpamAssassin tem mais de 700 regras, que s\u00e3o sempre verificadas. As boas pr\u00e1ticas, como um DKIM bem configurado, subtraem pontos, e os erros, <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2018\/09\/04\/20-titulos-originais-e-impactantes-para-melhorar-suas-taxas-de-visualizacoes\/\" target=\"_blank\" rel=\"noopener\">como linhas de assunto<\/a> em letras mai\u00fasculas, aumentam a pontua\u00e7\u00e3o:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Na coluna DEFAULT SCORES podemos ver o valor que o SpamScore atribui por padr\u00e3o a cada tipo de regra, mas como algumas delas n\u00e3o s\u00e3o muito conhecidas nem \u00f3bvias, o melhor \u00e9 usar a ferramenta de verifica\u00e7\u00e3o de SpamScore oferecida pela Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, antes de verificar o design, os sistemas <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2017\/05\/23\/o-que-sao-sistemas-anti-spam-como-podem-bloquear-um-email\/\" target=\"_blank\" rel=\"noopener\">antispam<\/a> tamb\u00e9m verificam a configura\u00e7\u00e3o, a reputa\u00e7\u00e3o do remetente e da plataforma, e suas certifica\u00e7\u00f5es. Em teoria, a pontua\u00e7\u00e3o come\u00e7a do zero, mas com a Mailrelay e suas certifica\u00e7\u00f5es \u00e9 diferente.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea come\u00e7a com uma pontua\u00e7\u00e3o inicial de -6.2 no SpamScore sem precisar configurar absolutamente nada e independentemente do design. Isso aumenta muito a taxa de entregabilidade das suas newsletters e minimiza poss\u00edveis problemas de design, de configura\u00e7\u00e3o ou de reputa\u00e7\u00e3o do remetente (que j\u00e1 n\u00e3o dependem da plataforma), algo que outros sistemas n\u00e3o conseguem oferecer.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O SpamScore \u00e9 um sistema de pontua\u00e7\u00e3o que avalia o poss\u00edvel risco de um email para tentar determinar se ele \u00e9 ou n\u00e3o spam. Todos os sistemas antispam usam essa pontua\u00e7\u00e3o: o filtro soma ou subtrai pontos de acordo com diferentes regras e, se o total atingir o valor definido no sistema, o filtro considera [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-41741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 SpamScore? 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