{"id":41741,"date":"2015-09-23T05:41:53","date_gmt":"2015-09-23T05:41:53","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/09\/23\/o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2\/"},"modified":"2026-10-29T10:08:56","modified_gmt":"2026-10-29T10:08:56","slug":"o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2015\/09\/23\/o-que-e-spamscore-e-voce-sabia-que-com-a-mailrelay-voce-ja-comeca-com-6-2\/","title":{"rendered":"O que \u00e9 o SpamScore? E voc\u00ea sabia que com a Mailrelay voc\u00ea j\u00e1 come\u00e7a com -6,2?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O SpamScore \u00e9 um sistema de pontua\u00e7\u00e3o que mede o poss\u00edvel risco de um email para tentar determinar se ele \u00e9 spam ou n\u00e3o. Todos os sistemas antispam usam essa pontua\u00e7\u00e3o: o filtro soma ou subtrai pontos de acordo com diferentes regras e, se o total atingir o valor definido no sistema, considera a mensagem como spam.<\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, no sistema mais utilizado, o Spamassassin, a configura\u00e7\u00e3o faz com que a mensagem seja rejeitada quando a soma do SpamScore chega a 8 ou passa desse valor.<\/p>\n\n<p class=\"wp-block-paragraph\">O administrador do servidor pode alterar esse valor. Por exemplo, o normal \u00e9 que a maioria dos servidores use 5, para que seja um pouco mais seguro para os usu\u00e1rios:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">O que o SpamScore verifica ao receber um email?<\/p>\n\n<p class=\"wp-block-paragraph\">O filtro verifica v\u00e1rias coisas: os tipos de conte\u00fado, o texto do corpo do email e do assunto, a configura\u00e7\u00e3o t\u00e9cnica, se o remetente ou alguma URL est\u00e3o em listas negras etc. Mais especificamente, o Spamassassin tem mais de 700 regras, que s\u00e3o sempre verificadas. As boas pr\u00e1ticas, como ter o DKIM bem configurado, tiram pontos, e os erros, <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2018\/09\/04\/20-titulos-originais-e-impactantes-para-melhorar-suas-taxas-de-visualizacoes\/\" target=\"_blank\" rel=\"noopener\">como escrever os assuntos<\/a> em letras mai\u00fasculas, somam pontos \u00e0 pontua\u00e7\u00e3o:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Na coluna DEFAULT SCORES, podemos ver qual valor o SpamScore atribui por padr\u00e3o a cada tipo de regra, mas algumas s\u00e3o pouco conhecidas ou pouco evidentes, ent\u00e3o o melhor \u00e9 usar a ferramenta de verifica\u00e7\u00e3o de SpamScore que a Mailrelay oferece.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, antes de analisar o design, os sistemas <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2017\/05\/23\/o-que-sao-sistemas-anti-spam-como-podem-bloquear-um-email\/\" target=\"_blank\" rel=\"noopener\">antispam<\/a> tamb\u00e9m verificam a configura\u00e7\u00e3o, a reputa\u00e7\u00e3o do remetente e da plataforma, e suas certifica\u00e7\u00f5es. Em teoria, a pontua\u00e7\u00e3o come\u00e7a do zero, mas n\u00e3o com a Mailrelay e suas certifica\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea come\u00e7ar\u00e1 com uma pontua\u00e7\u00e3o inicial de -6,2 no SpamScore sem precisar configurar absolutamente nada e independentemente do design. Isso aumenta muito a entregabilidade das suas newsletters e minimiza os poss\u00edveis problemas de design, de configura\u00e7\u00e3o ou de reputa\u00e7\u00e3o do remetente (que j\u00e1 n\u00e3o dependem da plataforma), algo que outros sistemas n\u00e3o conseguem oferecer.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O SpamScore \u00e9 um sistema de pontua\u00e7\u00e3o que mede o poss\u00edvel risco de um email para tentar determinar se ele \u00e9 spam ou n\u00e3o. Todos os sistemas antispam usam essa pontua\u00e7\u00e3o: o filtro soma ou subtrai pontos de acordo com diferentes regras e, se o total atingir o valor definido no sistema, considera a mensagem [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,856],"tags":[],"class_list":["post-41741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-entregabilidade-e-aspectos-tecnicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spam Score: o que \u00e9? 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